Car Chat General discussion about Lexus, other auto manufacturers and automotive news.

Porsche Design raises the bar with Johnnie Walker Blue Label Collection

Thread Tools
 
Search this Thread
 
Old 10-01-11, 12:20 PM
  #1  
Hoovey689
Moderator
Thread Starter
iTrader: (16)
 
Hoovey689's Avatar
 
Join Date: Oct 2008
Location: California
Posts: 42,296
Received 125 Likes on 83 Posts
Default Porsche Design raises the bar with Johnnie Walker Blue Label Collection

Porsche Design raises the bar with Johnnie Walker Blue Label Collection



It's not often that cars and whiskey cross paths on these pages, but it does happen. One distillery manager began charging his EV off of spent barley. Another blended special bottles for Formula One drivers. Now Porsche Design has teamed with Johnnie Walker for the exclusive scotch packages you see here.

The Johnnie Walker Blue Label Collection by Porsche Design Studio includes three items. The collection starts out with The Chiller, a case made of brushed titanium and blue leather to hold one square bottle of Walker's finest blend. Its top turns into an ice bucket. next is The Cube, whose top also turns into an ice bucket, but its larger encompasses an individually-numbered bottle of Blue Label, four crystal tumblers, and a set of stainless-steel tongs.

The piece de resistance, however, is the Private Bar: a six-and-a-half-foot-tall tower of titanium, glass and leather. It opens and pivots 180 degrees automatically (via electronic sensors) to reveal three bottles of Blue Label, four illuminated crystal tumblers, chilled water and an ice bucket.

All three items were styled by Porsche Design at its studio in Austria, and they don't come cheap. The Chiller and The Cube sell for £240 ($375) and £490 ($770) respectively through a selection of high-end retailers in London. The Private Bar is available for about $150,000 by special order.

Gallery:
http://www.autoblog.com/photos/priva...photo-4492962/

http://www.autoblog.com/2011/10/01/p...lue-label-col/
Hoovey689 is offline  
Old 10-01-11, 01:54 PM
  #2  
I8ABMR
Lexus Fanatic
 
I8ABMR's Avatar
 
Join Date: Sep 2007
Location: Waiting for next track day
Posts: 22,608
Received 102 Likes on 67 Posts
Default

marketing tricks for the rich alcoholic. I will pass.lol
I8ABMR is offline  
Old 10-01-11, 04:04 PM
  #3  
Koma
Moderator

iTrader: (3)
 
Koma's Avatar
 
Join Date: Aug 2004
Location: Massachusetts
Posts: 4,809
Likes: 0
Received 1 Like on 1 Post
Default

I love whiskey (more specifically single malt scotch and bourbon) and I love Porsche's. If I had the cash, I'd buy in bulk.
Koma is offline  
Old 10-01-11, 07:52 PM
  #4  
Brian@Vossen
Former Sponsor
 
Brian@Vossen's Avatar
 
Join Date: May 2011
Location: Florida
Posts: 2,947
Likes: 0
Received 2 Likes on 2 Posts
Default

So full of win!!!!
Brian@Vossen is offline  
Old 10-01-11, 10:04 PM
  #5  
VIPG35
Lead Lap
iTrader: (6)
 
VIPG35's Avatar
 
Join Date: May 2009
Location: tx
Posts: 514
Likes: 0
Received 0 Likes on 0 Posts
Default

Cost too much....
VIPG35 is offline  
Related Topics
Thread
Thread Starter
Forum
Replies
Last Post
Hoovey689
Car Chat
17
02-26-15 11:52 AM
GS69
Car Chat
12
02-06-14 11:05 AM
Hoovey689
Car Chat
8
08-17-12 01:44 AM



Quick Reply: Porsche Design raises the bar with Johnnie Walker Blue Label Collection



All times are GMT -7. The time now is 04:26 PM.