Saving Lexus Toyota's Luxury Brand Needs an Overhaul-Motor Trend
11-06-11, 07:26 PM
#61
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I think Lexus needs to get back to being an affordable luxury make, while at same time giving top of the market quality. The big seller for Lexus in beginning was that it was better in quality and reliability than the German makes, but at $10K or more less expensive. I mean we all here love Lexus, but Lexus is still not going to trump MB or BMW in snob factor. If you have a Lexus priced the same as a MB or BMW, most of the luxo snobs are going to go with MB, that's just the facts.
Much like what Hyundai is doing, by giving a fairly close product at much better prices, you are just going to get buyers. Think any Genesis would be sold if it was priced the same as a GS or E class? Don't think so.
I think Lexus is healthy and far from being dead, but at same time, a few more generations of bad vehicles and it could become critical and fast.
Much like what Hyundai is doing, by giving a fairly close product at much better prices, you are just going to get buyers. Think any Genesis would be sold if it was priced the same as a GS or E class? Don't think so.
I think Lexus is healthy and far from being dead, but at same time, a few more generations of bad vehicles and it could become critical and fast.
11-06-11, 11:49 PM
#63
I think Lexus needs to get back to being an affordable luxury make, while at same time giving top of the market quality. The big seller for Lexus in beginning was that it was better in quality and reliability than the German makes, but at $10K or more less expensive. I mean we all here love Lexus, but Lexus is still not going to trump MB or BMW in snob factor. If you have a Lexus priced the same as a MB or BMW, most of the luxo snobs are going to go with MB, that's just the facts.
Much like what Hyundai is doing, by giving a fairly close product at much better prices, you are just going to get buyers. Think any Genesis would be sold if it was priced the same as a GS or E class? Don't think so.
I think Lexus is healthy and far from being dead, but at same time, a few more generations of bad vehicles and it could become critical and fast.
Much like what Hyundai is doing, by giving a fairly close product at much better prices, you are just going to get buyers. Think any Genesis would be sold if it was priced the same as a GS or E class? Don't think so.
I think Lexus is healthy and far from being dead, but at same time, a few more generations of bad vehicles and it could become critical and fast.
some great points in this post
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