Originally Posted by spwolf

no, i see it expanding... but you cant expand by ignoring your largest market.

Lexus needs to build on their strength in the USA, their largest market.

Putting HQ in Germany would be ridiculous and would make no sense.
It doesnt mean that they wont have input from Europe or Japan, it just means their priority and their strength is in USA, as it is.

Otherwise, Lexus is expanding world wide... I was very surprised that China just became its 2nd biggest market, after USA. I think that by 2013, Lexus will sell more than 500,000 world wide, which is a big feat for such brand.

Originally Posted by Trexus

I think you're reading too far in between the lines. Also your opinion/perception is that of yours and not Lexus/Toyota. Lexus is global and has recently entered the Mexican and Indian market. Also check out their global site and don't think that the world revolves around the U.S. Lexus is in six major continents such as Europe, Asia, Africa, North America, South America and Oceania.

http://www.lexus-global.com/index.html



Well over history Japanese vehicles have been superior to american vehicles. I understand about making money and profits. Lexus is the luxury division of Toyota and Toyota is the largest automobile manufacturer in the whole entire world. Toyota is number 8 in the Global 500 companies. So they are making money and have lots of profits.



I don't think the next generation ES will be made in the U.S. I can see that some of the RX's will continue be built in Canada. As of YTD 2011 71,087 RX's have been sold in the U.S and 35,991 ES's have been sold in the U.S. Unless the ES will double or triple in sales will Lexus consider building the ES in their Canadian plant. Worldwide sales I'm guessing Lexus has sold about 140,000 RX's and roughly 70,000 ES's.

Originally Posted by bolido

I think Lexus should also consider HK like Infiniti. The luxury market in China is exploding and the Lexus brand is not quite established there yet, whereas the US luxury market is mature.

Originally Posted by *Batman*

I disagree. I find the fact that Lexus is outsold by Audi to be a travesty and really points to the mismanagement of Lexus. They are overly US centric.

On a global basis, luxury cars designed in Europe substantially outsell luxury cars designed in the US. That is telling in my opinion.

Originally Posted by *Batman*

I disagree. I find the fact that Lexus is outsold by Audi to be a travesty and really points to the mismanagement of Lexus. They are overly US centric.

On a global basis, luxury cars designed in Europe substantially outsell luxury cars designed in the US. That is telling in my opinion.

Originally Posted by 1SICKLEX

Trexus thank you, I mean a big thank you for taking the time to educate here. Its refreshing to see leadersihp enthusiastic about Lexus in CarChat I applaud you.

That is b/c Lexus actually was selling only V-6/V-8 etc luxury cars while the Germans moved to A1/1 series etc years ago, helping sales. The CT was the first effort to enter those markets and its been a hit.

Everyone needs to remember, the German brands have up and down and up histories for 100 years in some cases. Lexus is barely 20 years young. Compared to everyone else, what Lexus has done is outstanding.

IT takes time and they are learning from their mistakes.

Originally Posted by flipside909

Lexus HQ is already in California...

But in reality, Lexus Global HQ should be placed in California because afterall, Lexus is really a California born idea...specifically South Orange County.

Originally Posted by flipside909

Lexus HQ is already in California...

But in reality, Lexus Global HQ should be placed in California because afterall, Lexus is really a California born idea...specifically South Orange County.