BMW considered an M1 successor, but does't want one
12-13-11, 10:15 PM
#1
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BMW considered an M1 successor, but does't want one
Audi-R8
Mercedes-SLS
Lexus-LFA
BMW- nada
With the direction M "mass" has taken recently, this isn's surprising. They also already have the image to basically sell what they want.
Mercedes-SLS
Lexus-LFA
BMW- nada
With the direction M "mass" has taken recently, this isn's surprising. They also already have the image to basically sell what they want.
xecutive contends current lineup is supercar enough
In a recent interview, BMW North America M Brand Manager Matt Russell confirmed the company was considering an M1 successor but has decided against it.
Speaking with eGMcartech, Russell said "A lot of people come to me and ask, does M need a supercar? We've had the choice to do something like that that when we were planning the 1-Series M Coupe." He continued, "Amongst its development, we all pondered: do we do a supercar as in a mid-engined wedge, or some super high-priced front-engined wedge? We've discussed these possibilities. But ultimately, we didn't feel the need to make a very exclusive high-end supercar and we still don't."
The decision is debatable, but Russell contends BMW already builds supercars - they're just in the shape of luxury sedans and coupes.
Read more: http://www.worldcarfans.com/11112133...#ixzz1gUFTSBt9
In a recent interview, BMW North America M Brand Manager Matt Russell confirmed the company was considering an M1 successor but has decided against it.
Speaking with eGMcartech, Russell said "A lot of people come to me and ask, does M need a supercar? We've had the choice to do something like that that when we were planning the 1-Series M Coupe." He continued, "Amongst its development, we all pondered: do we do a supercar as in a mid-engined wedge, or some super high-priced front-engined wedge? We've discussed these possibilities. But ultimately, we didn't feel the need to make a very exclusive high-end supercar and we still don't."
The decision is debatable, but Russell contends BMW already builds supercars - they're just in the shape of luxury sedans and coupes.
Read more: http://www.worldcarfans.com/11112133...#ixzz1gUFTSBt9
12-13-11, 11:49 PM
#2
you are right though, they probably already have enough "dough" to not have to worry about selling m cars. but still if they want to showcase, they should make something like that. too bad they are more interested in more cars so we are seeing m suvs
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