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Steve Saleen reacquires Saleen name and brand

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Old 04-02-12, 04:23 PM
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Hoovey689
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Default Steve Saleen reacquires Saleen name and brand

Steve Saleen reacquires Saleen name and brand




Steve Saleen is back to feeling himself again. That's because he's once again at the helm of the the marque that bears his name. As you may recall, the racer and performance part guru walked away from the Saleen brand empire he nurtured for 23 years back in 2007. The Saleen brand was then sold to MJ Acquisitions, along with the right to produce S Line and Racecraft Ford Mustang models. Saleen himself, meanwhile, went on to create SMS Supercars, which produced notable creations like the SMS 570 Dodge Challenger, 302 Ford Mustang and 620 Chevrolet Camaro.

But when MJ Acquisitions and Saleen, Inc. refused to honor warranties for vehicles purchased before the company took control of the Saleen brand, SMS Supercars stepped in to take on that burden, even without any legal obligation to do so. Steve Saleen and SMS Supercars then sued MJ Acquisitions to get the company to stop using the Saleen name in order to protect the brand's reputatoin.

Today's announcement means Saleen was successful in his quest. Moving forward, all of the products sold under SMS Supercars will be available under the Saleen banner.

http://www.autoblog.com/2012/04/02/s...ame-and-brand/
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Old 04-02-12, 08:08 PM
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I8ABMR
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Pretty cool. I think the Saleen name is better know anyway . Thats really cool of them to step up and help those customers they didnt have to
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Old 04-02-12, 09:40 PM
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Originally Posted by I8ABMR
Pretty cool. I think the Saleen name is better know anyway . Thats really cool of them to step up and help those customers they didnt have to
my sentiments exactly. well done Mr. Saleen
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Old 04-02-12, 10:55 PM
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I'm glad that Saleen is back in it's rightful place.
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Old 04-03-12, 09:33 AM
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I got to meet Steve Saleen and his wife in a car unrelated situation years ago. Really nice people. Glad he's back in action!
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Old 04-04-12, 01:15 PM
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I wonder how long before he declares bankruptcy again this time?
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