Hoovey689

iTrader: (16)

Future Cadillac coupe and wagon models may not be CTS variants

Cadillac's CTS Coupe and Sport Wagon are two of the most distinctive designs to come out of a mass-market brand in some time, and we're big devotees to both here at Autoblog. Predictably, the two models attract a much smaller slice of the North American market than the four-door sedan, but Cadillac says it remains committed to offering both a two-door and a load-lugger in its lineup. However, that doesn't mean such future models will wear CTS badging.

According to Car and Driver, Cadillac is undecided, but one or both bodystyles could migrate to the smaller ATS platform. While neither of the two CTS variants has been any great shakes sales-wise (Cadillac does say the wagon has outsold its BMW 3 Series equivalent), the models are seen as important tools to woo shoppers – conquest sales in particular.

We might add that since General Motors remains committed to the idea of making Cadillac a global brand, a smaller coupe and wagon model could give the marque entry into larger volume segments in Europe. For its part, C/D expects Cadillac to position a coupe between the ATS and next CTS, mimicking pricing and hierarchy strategies at Audi and soon, BMW. The publication also predicts that a wagon will stay in the CTS family, as it "better meets the needs of older, richer luxo-wagon buyers," noting that ATS wagon intenders could likely be wooed into the SRX anyhow.

What do you think?

http://www.autoblog.com/2012/04/17/f...-cts-variants/

Fizzboy7

*Warning*

Never believe any article written about future GM vehicles. GM changes it's mind and relinquishes it's word more than any other car company.

Kira X

iTrader: (24)

I'd love to see another XLR and an Eldorado sized coupe. Those were some cool cars, unlike that goofy looking CTS coupe.

IS350jet

I think Acura has GM beat in that regard!

T0ked

iTrader: (2)

Gotta give props to Caddy for even having a CTS-V wagon, though. Makes sense if you are trying to save on costs and want to bring out a coupe. A purely CTS based coupe might be too big/heavy and price it too high. Although the wagon just being CTS based may just be a way to test the waters with the ATS. If it sells well, I don't see why they couldn't add a wagon variant in the future, especially if they are honest with themselves about going global and not half-assing it like they've done in the past.