Hoovey689

iTrader: (16)

Mercedes could reclaim No. 2 luxury spot from Audi by 2015

A report by the Center of Automotive Research at the university of Duisburg-Essen in Germany has revealed that Mercedes-Benz, currently the number three luxury carmaker, could move up to number two in 2015, Automotive News reported. Mercedes owned the second slot until last year, when Audi overtook it. BMW has held the lead in the luxury market since 2005.

"We aim to be the front-runner wherever we compete on a permanent basis," Zetsche said in a speech earlier this month. "Wherever we are not number one, we will strive to become it," he added.

BMW will sell 1.76 million vehicles in 2015, followed by Mercedes with 1.68 million and Audi with 1.63 million, the CAR report said. One of the reasons Mercedes could see such growth is that it intends to introduce 10 new models by 2015, including a sportier version of the A Class (above).

Audi and BMW have no plans to cede any ground to Mercedes in the World War of Luxury Vehicles as the two German brands continue to vie for number one. Audi has said it plans to sell two million vehicles by 2020, which would surpass BMW and Mini total sales. Additionally, Audi plans to build a plant in Mexico, which could increase it's U.S. lineup from 16 vehicles to 27.

http://www.autoblog.com/2012/05/01/m...-audi-by-2015/

Hoovey689

iTrader: (16)

big fan of the new A-Class. hope it does well for MBZ. Heck I may be interested in the hotter AMG version if it ever comes to fruition

Stormwind

So they are thinking/basing how good the luxury brands are purely on the amount the units sold? Kind of a stupid report from a bounch of clueless people in some university.

If being number 1 is priority based on say profits, market cap, safety or even style that might just have a bit more merit to it.

Slvr surfr

iTrader: (1)

How in the h$@! do they know how many cars these companies will sell three years from now???

xsh0tya

Lol exactly.... but I guess they know what I want before I do.

Slvr surfr

iTrader: (1)

they should have said: HOPE to sell xxx many cars in 2015!

Marklouis

The Cleveland Browns could win the Championship by 2015