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Subaru "doubles down" on North America after faltering in China

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Old 05-14-12, 11:36 AM
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Hoovey689
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Default Subaru "doubles down" on North America after faltering in China

Subaru "doubles down" on North America after faltering in China



Automotive News reports Subaru no longer plans to manufacture vehicles in China in the near future. The company had originally planned to begin building cars in the country by 2016, but has re-shifted its focus back toward North America. Subaru will now increase production at its Indiana facility while also investigating other ways to up capacity in NA. That could mean adding a new line in Indiana or building an entirely new facility.

It's only been 10 months since Subaru announced it planned to build a manufacturing plant in China in just five years. Last year, the company said it planned to build 150,000 units per year in the People's Republic and import an additional 30,000 vehicles. Those numbers have been slimmed to a more modest 100,000 units, all of which will be imports. While Yasuyuki Yoshinaga, the president of Fuji Heavy Industries, says he would still like to see Subaru have a factory in China, he doesn't expect it to happen by 2016.

In the meantime, Subaru has also increased its North American sales targets from 380,000 units to 410,000

http://www.autoblog.com/2012/05/14/s...ring-in-china/
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Old 05-14-12, 01:17 PM
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^^ that might be the ugliest subaru ever.
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Old 05-14-12, 01:59 PM
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^ ^ Agree. But that's Subaru's strength making people to buy its dorky looking cars.
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Old 05-14-12, 02:11 PM
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Originally Posted by bitkahuna
^^ that might be the ugliest subaru ever.
B9 Tribeca immediately comes to thought hah

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Old 05-14-12, 06:27 PM
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Really dropping China for America?
 
Old 05-14-12, 10:12 PM
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gengar
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Originally Posted by 1SICKLEX
Really dropping China for America?
Seems strange to me as well, although Subaru has had many problems with the last couple years attempting to partner with Chinese companies as well as with the Chinese government. No idea if there is more to the story.
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Old 05-14-12, 11:54 PM
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spwolf
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Originally Posted by bitkahuna
^^ that might be the ugliest subaru ever.
interesting, i am exact opposite, it is easily the best looking Subaru, ever.
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Old 05-15-12, 01:02 AM
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Originally Posted by bitkahuna
^^ that might be the ugliest subaru ever.
Originally Posted by spwolf
interesting, i am exact opposite, it is easily the best looking Subaru, ever.
I'm sort of with spwolf on this one. The Subaru Impreza XV definitely looks neat and looks fun to drive.

Personally, I would choose/prioritize this before a Mazda CX-5.
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Old 05-15-12, 05:18 AM
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Originally Posted by spwolf
interesting, i am exact opposite, it is easily the best looking Subaru, ever.
maybe the pumpkin color and foul rims are throwing me.
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Old 05-15-12, 05:43 AM
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Originally Posted by bitkahuna
maybe the pumpkin color and foul rims are throwing me.
The wheels and color sure don't help the looks of the car....,
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