Ford C-Max pricing to undercut Toyota Prius V
#1
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Ford C-Max pricing to undercut Toyota Prius V
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Ford dealers have started taking orders for the 2013 Ford C-Max Hybrid, the company announced today.
The gas-electric hybrid will arrive later this year with a starting price of $25,995, undercutting its most direct competitor, the Toyota Prius V hybrid, which has a base price of $26,550.
"C-Max Hybrid offers better fuel economy, performance, technology and functionality than Prius V – and C-Max Hybrid customers will pay less at the dealership and at the pump," said Ken Czubay, vice president, U.S. Marketing, Sales and Service, in a press release.
More importantly, Ford will provide some stiffer competition for Toyota, which has ruled the hybrid market, selling 77 percent of all hybrids in the U.S. this April. The C-Max will only be offered in the U.S. as a hybrid, similar to Toyota's Prius strategy. There will also be an all-electric version, known as the C-Max Energi, that arrives this fall.
Ford sells the C-Max, which is built on Ford's compact car platform, in Europe as a gas powered model. Since introducing this utility vehicle in 2010, Ford has sold more than 150,000 C-Max vehicles in Europe.
http://www.autoblog.com/2012/05/17/f...oyota-prius-v/
#3
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that might actually do pretty well - but the fact that this is the first model of the series will be a drawback until it get's a foothold on current and soon to be hybrid owners. I don't think Toyota has anything to worry about...yet.
#6
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C-Max also has more powerful engine... i wonder what will the base features be, as Prius v is pretty well equipped, with display audio 6.1" multimedia with backup camera standard, as well as smart entry.
#7
Lexus Champion
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Are the Ford C-max units for Stateside...........imported from Valenica, Spain?
To be honest, I can't see how the Ford can be priced lower than the Prius V unless there is subsidy.........or they build it locally (i.e. Michigan)
To be honest, I can't see how the Ford can be priced lower than the Prius V unless there is subsidy.........or they build it locally (i.e. Michigan)
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#8
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http://en.wikipedia.org/wiki/Ford_C-...plug-in_hybrid
#9
Lexus Fanatic
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If Ford can undercut (or even equal) the Prius V's pricing, then I agree.....the choice might be a no-brainer. But, of course, the real price on any hybrid is what you will actually pay out the door (some hybrids, of course, get dealer-mark-ups, especially with high gas prices generating demand).
I haven't had a chance to drive the C-Max, but I did get to sit in one and examine it at the D.C. Auto Show last January (it was locked up, and I practically had to bribe the Ford reps there to briefly open it up for me)
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I plan to test-drive a C-Max when it is released, and will do a full review/write-up if any interest is shown.
Last edited by mmarshall; 05-19-12 at 08:31 AM.
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