Aston Martin unveils AM 310 concept at Villa d'Este
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Aston Martin unveils AM 310 concept at Villa d'Este
![](http://www.blogcdn.com/www.autoblog.com/media/2012/05/am310-vidcap.jpg)
Design language is a tricky thing. Err too much on one side and nobody will recognize your cars. Fall on the other and all your cars will look the same. Aston Martin, you might say, emerges more on the latter side than the former. Which isn't to say that we don't like how their high-end GTs look, mind you. But if any company is in need of a design shakeup, you could argue that it's Aston.
That's at least a little bit of what the British automaker shot for this weekend at the Concorso d'Eleganza Villa d'Este, the glamorous open-air auto show on the shores of Italy's Lake Como. There it presented the AM 310, a concept that ostensibly previews the replacement for the DB9 and DBS.
Said to be based on the same VH architecture that underpins the company's entire lineup (save the One-77, which has reportedly finished its production run anyway), the AM 310 packs a revised version of the same 6.0-liter V12 that was first developed for the DB7. It's packed into a shape that is distinctly Aston Martin, only in an updated form.
Source and Videos:
http://www.autoblog.com/2012/05/29/a...t-villa-deste/
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Aston Martin AM 310 Concept shows up in Italy... could it be the Vanquish?
![](http://www.blogcdn.com/www.autoblog.com/media/2012/06/01-aston-martin-vanquish-628.jpg)
Gallery:
http://www.autoblog.com/photos/aston...photo-5091451/
Aston Martin recently took a right-hand drive version of the company's AM 310 Concept for a spin in Italy. The coupe was on hand for a brief photo shoot, and sported a few different details from the model we saw debut at Villa d'Este. Marked by a more sane set of wheels and a more demure grille, this machine looks almost ready for production. Aston Martin has already made it clear the concept could give us an idea of the successor to the DB9 and DBS, and some voices are indicating this could be the next-generation Vanquish.
Despite its ultra luxury products, Aston Martin may not have the resources on hand to dabble in fully-functional concepts like other automakers. As such, it would make sense for the AM 310 to serve double duty as both a concept and a prototype.
The supercar rides on the same VH chassis as nearly every other Aston Martin product, though the AM 310 borrows the 6.0-liter V12 found in the DB9.
*Update: After taking a closer look, it appears as if this car is actually wearing a Vanquish badge on the rear. As such, it would seem the AM 310 Concept will be built and sold as the next-generation Vanquish. Expect more information as it becomes available.
http://www.autoblog.com/2012/06/13/a...uld-it-be-the/
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