Lexus Considers CT Derivatives
06-08-12, 10:01 AM
#1
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Lexus Considers CT Derivatives
Lexus Considers Derivatives as CT Hybrid Sales Accelerate
Give it more power while you're at it.
http://m.wardsauto.com/sales-amp-mar...les-accelerate
Templin says the CT is having the intended effect of bringing new buyers not only to Lexus, but also to the luxury segment. Most are coming from the mass-market Japanese brands – Honda, Nissan and Toyota. Others are trading in German luxury models.
“It really is a good car for moving people into luxury for the first time,” he says.
The median buyer age for the Lexus CT is 53, below the brand’s median age of 59, the auto maker says. The hatchback’s buyers have a median annual household income of $150,000, more than the $100,000 bracket originally forecast.
Although Lexus did not plan to offer anything smaller than the CT compact 5-door in the U.S., Templin, noting the car’s success, now says there is a “possibility to build other vehicles off that platform” to grow sales to new, younger luxury buyers
Templin says the CT is having the intended effect of bringing new buyers not only to Lexus, but also to the luxury segment. Most are coming from the mass-market Japanese brands – Honda, Nissan and Toyota. Others are trading in German luxury models.
“It really is a good car for moving people into luxury for the first time,” he says.
The median buyer age for the Lexus CT is 53, below the brand’s median age of 59, the auto maker says. The hatchback’s buyers have a median annual household income of $150,000, more than the $100,000 bracket originally forecast.
Although Lexus did not plan to offer anything smaller than the CT compact 5-door in the U.S., Templin, noting the car’s success, now says there is a “possibility to build other vehicles off that platform” to grow sales to new, younger luxury buyers
06-08-12, 11:38 AM
#5
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06-08-12, 03:14 PM
#10
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06-08-12, 03:22 PM
#11
If the median age for that kind of car is 53 then they are telling me i shouldnt be driving at 37. lol. But what they are really saying is that thats whos really buying the CT instead of the proper target ages. I guess 50 somethings love those cars just as much as 30 sometings.
06-08-12, 03:36 PM
#12
My co-worker that bought a CT was 31 yrs old......9 out of 10 i see on road are 20s~30s.
Oh wait...do they mean the actually buyer mdeian is 53
now I guess they are buying it for their children
Oh wait...do they mean the actually buyer mdeian is 53
now I guess they are buying it for their children
06-08-12, 04:04 PM
#14
