Hoovey689

iTrader: (16)

Audi gives itself more time, pledges to be No. 1 global luxury brand by 2020

Each member of the Teutonic triumvirate – BMW, Audi and Mercedes-Benz – is battling to be the world's Number One luxury maker. BMW has won the title for the past seven years running, but Audi CEO Rupert Stadler (shown above) has told Reuters that as of "2020 at the latest" his company will overtake BMW. That sounds quite soon, but it's actually a less aggressive target date than it once was: Stadler had previously planned on 2015 being the year when Audi sold more cars than its German foes, and although its sales trend and profits are strong, overall weakness in the market has put some flexibility into that date.

There's also the issue of Mercedes, since it has the very same plan: At the beginning of this year Daimler CEO Dieter Zetsche said his company would be Number One by 2020 with a predicted annual sales of 2.7 million cars. Backing him up, Germany's Center for Automotive Research says Mercedes – which dropped to third last year – could move back to number two by 2015, ahead of Audi but still behind BMW. Audi had targeted 1.5 million sales for 2015 and might reach that milestone sooner, but that number – which is less than CAR's prediction of Audi sales in 2015 – would still leave it in third.

The strategies of all three include more vehicles in more segments, such as BMW with its UKL platform plans and Mercedes with its A- and B-Class variants and AMG portfolio expansion, and BMW has tied up with Toyota while Mercedes is dancing with Nissan. Audi is going it alone, if being part of the Volkswagen empire can be called "alone," and its efforts include new crossover models like the Q2 and Q6, though plans for a North American factory are still swirling.

That's a lot of punches being thrown; in 2020, we'll know whose punches hit hardest with buyers.

http://www.autoblog.com/2012/07/09/a...obal-luxury-b/

Hoovey689

iTrader: (16)

Silly Audi, Trix are for kids.

1sWt2GS

iTrader: (6)

good luck with that Audi

LexFather

"We will be the #1 luxury brand by expanding and selling more non luxury cars"

Sounds about right lol

speedflex

Whatever. If it makes the automaker feel like King of the World to be number 1 then fine. But as far as I'm concerned, just make great cars.

spwolf

yep... but however cheap they are, they still sell them at premium prices... for instance, you pay for A1 same price you would pay for Corolla/Golf.

1sWt2GS

iTrader: (6)

true.

maybe if they upped the reliability and hefty prices on maintenance, they would have more sales

for the price of a mediocre Audi. I can pick up a used IS-F , have it super reliable, and dust most Audi's on the street without worrying about maintenance issues

SNiiP3R

iTrader: (3)

Napoleon syndrome?

Mr. Burns

Pretty much. Anything for volume it seems: stripper cars, heavy fleet sales, and cheap lease deals are the name of the game.

spwolf

without high goals, you cant do good in any kind of business.