Hoovey689

iTrader: (16)

Volkswagen looking to acquire Proton, Lotus?

Let's say you're an automaker bent on world domination looking to grow your sales. That's going to have you looking at Asian markets, because that's where some of the biggest growth has been, and that's exactly what Volkswagen is doing as it considers making another run at Malaysia's Proton.

Reuters reports that Volkswagen is interested in at least a partial stake, if not a controlling interest in Lotus-parent Proton as a way to continue a production presence in the region without having to build its own factory.

Volkswagen already builds the Passat in a DRB-HICOM facility in Pekan, Malaysia, and plans are in place to build the Jetta and Polo there, as well. With both southeast Asia and its relationship with Proton figuring so importantly in Volkswagen's plans for expansion, buying into Proton can help ensure stability. Volkswagen is being tight-lipped about the whole idea, but CEO Martin Winterkorn did recently say, "it's our clear goal to continue the successful (expansion) course of past years with great dynamics and stability," which sounds an awful lot like deals are on the table to smooth the path to further growth.

http://www.autoblog.com/2012/07/26/v...acquire-proto…

Hoovey689

iTrader: (16)

The German quest for world domination continues

TerrySmith

Might be a good thing for Lotus fans, no? I'm kinda a Lotus fan.

spwolf

well, thats how they plan to become #1 by 2018 :-)

JessePS

I guess that is a good thing. I do wish that Toyota would buy Lotus though.

venom21

Agreed, Lotus know how to tap every ounce of "feel" from their cars. Some of that would most likely rub off on Toyota if they were together.

spwolf

Lotus has provided engineering services to many manufacturers but nothing really good ever came out of it... suspension needs to be designed from ground up, Toyota has enough good engineers that made MR-S, Celica, Supra, etc, as can be seen by new GS.