July 2012 Auto Sales
#16
Driver School Candidate
Join Date: Sep 2011
Location: AZ
Posts: 12
Likes: 0
Received 0 Likes
on
0 Posts
No wonder Infiniti sold so many G's...$319 lease for 18 months for the G37 & $289 for the G25, that is some crazy lease rates.
Acura ILX sales is still rising; 168 in May, 1081 in June, and now 1410 in July...I'd like to see where the trend goes for the next few months.
Accord still going strong even with the new one coming out in a few months, it's within 1,000 units for the month compared to the new Camry. If the new Accord looks good, combined with the list of standard equipment that was leaked out a few weeks ago it could top the Camry in sales for the 2013 year.
Acura ILX sales is still rising; 168 in May, 1081 in June, and now 1410 in July...I'd like to see where the trend goes for the next few months.
Accord still going strong even with the new one coming out in a few months, it's within 1,000 units for the month compared to the new Camry. If the new Accord looks good, combined with the list of standard equipment that was leaked out a few weeks ago it could top the Camry in sales for the 2013 year.
#17
Lead Lap
Thread Starter
Suzuki
American Suzuki Motor Corporation (ASMC) today reported July 2012 sales of 2,266 units. Grand Vitara saw a 23% increase over July 2011 and continues a steady climb year over year, along with SX4s.
AboutSuzuki Auto
The Brea, Calif.-based Automotive Operations of American Suzuki Motor Corporation was founded in 1963 byparent company Suzuki Motor Corporation (SMC) and currently markets its vehicles in the United States through a network of automotive dealerships and numerous other motorcycle, ATV and marine distributors. With global headquarters in Hamamatsu, Japan,SMC is a diversified worldwide automobile, motorcycle and outboard motor manufacturer. Founded in 1909 and incorporated in 1920, SMC has operations in 201 countries and regions. For more information, visit www.media.suzukiauto.com .
#18
Guest
Posts: n/a
No wonder Infiniti sold so many G's...$319 lease for 18 months for the G37 & $289 for the G25, that is some crazy lease rates.
Acura ILX sales is still rising; 168 in May, 1081 in June, and now 1410 in July...I'd like to see where the trend goes for the next few months.
Accord still going strong even with the new one coming out in a few months, it's within 1,000 units for the month compared to the new Camry. If the new Accord looks good, combined with the list of standard equipment that was leaked out a few weeks ago it could top the Camry in sales for the 2013 year.
Acura ILX sales is still rising; 168 in May, 1081 in June, and now 1410 in July...I'd like to see where the trend goes for the next few months.
Accord still going strong even with the new one coming out in a few months, it's within 1,000 units for the month compared to the new Camry. If the new Accord looks good, combined with the list of standard equipment that was leaked out a few weeks ago it could top the Camry in sales for the 2013 year.
The ILX is dead on arrival. The RDX is selling brisk out the gate, the ILX is not, it has nothing to do with a trend.
Accord, Camry, Altima is going to be good. I saw a new Altima and I think it looks FANTASTIC. New Accord comes in fall.
#19
Lexus Fanatic
iTrader: (20)
#20
Guest
Posts: n/a
In kind of a comparison, the CT sold 1,400 last month and it starts at 30k-40k with a sales target of 16k a year. So they are beyond their target. FYI they barely sold over 100 ILX hybrids last month.
But I digress. I guess you will say next the ILX outsold the LX 570 and Ferrari 458
#21
Lexus Fanatic
iTrader: (20)
lol, but you said the ilx is dead on arrival which i'd say is a bit of an overstatement. clearly it's not going to set the market on fire though! i just saw a tv ad for it, looked good in the ad at least, but it's certainly not a car i would buy. i'd get mmarshall's verano before an ilx.
#22
Lead Lap
Thread Starter
Mb
Mercedes-Benz USA (MBUSA) today reported July sales of 19,311 for its Mercedes-Benz models, delivering a record year-to-date total of 147,905 new vehicles to customers, up 13.8%.
Combined sales of Mercedes-Benz passenger vehicles, smart and Sprinter of the month totaled 22,294, up 5.8% bringing an MBUSA year-to-date total of 164,912, up 18.6%
Mercedes-Benz sales for the month of July were led by the C-, E- and GL-Class model lines. The sporty C-Class - the gateway to the Mercedes-Benz brand on the car side for younger and first-time Mercedes-Benz buyers - took the lead with sales of 5,663, up 24.4%. The 9th generation E-Class followed with sales of 5,089 and MBUSA's largest SUV, the GL-Class, rounded out the top three with sales of 2,494, up 32%.
At the high end, the all-new iconic sixth generation 2013 SL roadster - which debuted in showrooms this past spring - posted sales of 449 yielding an increase of 382.8% and the flagship coupe, the CL, sold 39 vehicles for an increase of 62.5%. The SLS AMG supercar retailed at 59 for the month, up 20.4% over the same period last year.
On a year-to-date basis, top performers were the C-Class with 43,349, the E-Class with 35,455 and the M-Class with 22,416.
Monthly sales of the high-performance AMG models were 457, up 11.7% versus July 2011 (409) and up 54.3% year to date.
Sales of the company's BlueTEC diesel models were up 45% for the year at 9,957 compared to the 6,866 diesels sold over the same time last year.
The company's smart brand continued nine consecutive months of sales increases with July sales of 780 , a 138.5% jump for the month (compared to the 327 vehicles sold in July 2011) bringing the year-to-date volume to 5,528 up 1,590.5%
On the van side, sales of Sprinter vans saw another best-ever sales month in July with 2,203 - up 27.2% over last year and up 30% on a year-to-date basis.
Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,519 vehicles in July; an increase of 10.6% when compared to July 2011 (sales of 5,895 vehicles). On a year-to-date basis, MBCPO sold 45,938 vehicles, an increase of 0.4% over the comparable period (with sales of 45,750 vehicles).
About Mercedes-Benz USA
Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the distribution, marketing and customer service for all Mercedes-Benz and Maybach products in the United States. MBUSA offers drivers the most diverse line-up in the luxury segment with 14 model lines ranging from the sporty C-Class to the flagship S-Class sedans and the SLS AMG supercar.
MBUSA is also responsible for the distribution, marketing and customer service of Mercedes-Benz Sprinter Vans and smart in the US. More information on MBUSA and its products can be found at www.mbusa.com , www.mbsprinterusa.com and www.smartusa.com
PHP Code:
Mercedes-Benz Jul-12 Jul-11 Monthly % YTD 2012 YTD 2011 Yearly %
Passenger Vehicles
C-CLASS 5,663 4,554 24.4% 43,349 34,535 25.5%
E-CLASS 5089 5,114 -0.5% 35455 37,079 -4.4%
S-CLASS 852 887 -3.9% 6,362 6,449 -1.3%
CL-CLASS 39 24 62.5% 426 532 -19.9%
SL-CLASS 449 93 382.8% 2,024 1,043 94.1%
SLS AMG 59 49 20.4% 618 397 55.7%
SLK-CLASS 235 1,115 -78.9% 2,499 2,207 13.2%
CLS-CLASS 665 704 -5.5% 4,593 2,032 126.0%
R-CLASS 32 56 -42.9% 1,402 1,874 -25.2%
M-CLASS 1,790 2,778 -35.6% 22,416 16,967 32.1%
G-CLASS 64 114 -43.9% 525 747 -29.7%
GL-CLASS 2,494 1,889 32.0% 14,076 12,925 8.9%
GLK-CLASS 1,880 1,628 15.5% 14,160 13,140 7.8%
TOTAL 19,311 19,006 1.6% 147,905 129,932 13.8%
*SPRINTER 2,203 1,732 27.2% 11,479 8,827 30.0%
**smart 780 327 138.5% 5,528 327 1590.5%
MBUSA Jul-12 Jul-11 Monthly % YTD 2012 YTD 2011 Yearly %
Combined Total
GRAND TOTAL 22,294 21,065 5.8% 164,912 139,086 18.6%
*Mercedes-Benz and Freightliner Sprinter Vans are sold and marketed in the U.S. by Mercedes-Benz USA and Daimler Vans USA, respectively.
**Numbers reflect MBUSA sales as of 7/1/2011; see release for total smart brand sales
#23
Lexus Fanatic
iTrader: (20)
predicting when the new es is available that lexus will outsell mb for that month!
#24
Lead Lap
Thread Starter
Mazda
Mazda North American Operations (MNAO) today reported July U.S. sales of 19,318 vehicles, representing a decrease of 7.0 percent versus last year. Year-to-date sales through July are up 13.9 percent (13.9 percent DSR) versus last year, with 163,115 vehicles sold.
Key July sales notes:
In the U.S., since the addition of the Mazda CX-5 to the SKYACTIV TECHNOLOGY vehicle line-up, SKYACTIV vehicle sales have increased from 24.0 percent (February 2012) to 60.0 perecent of total vehicle sales for the month of July.
MX-5 Miata continued to stay hot this Summer with an increase of 3.7 percent over July of 2011.
Mazda Motor de Mexico (MMdM) reported July sales, of 1,942 vehicles, down 14.0 percent versus July of last year.
Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.
For more information on Mazda vehicles, visit the online Mazda media center at www.mazdausamedia.com . Product B-roll may be ordered online by visiting The News Market at www.thenewsmarket.com/mazda .
PHP Code:
Month-To-Date Year-To-Date
Jul Jul % % MTD Jul Jul % % YTD
2012 2011 Change DSR 2012 2011 Change DSR
Mazda2 905 1,072 (15.6)% (8.8)% 11,056 8,512 29.9% 29.9%
Mazda3 9,027 9,288 (2.8)% 5.0% 68,554 60,832 12.7% 12.7%
Mazda5 994 1,186 (16.2)% (9.5)% 7,939 12,967 (38.8)% (38.8)%
Mazda6 1,289 2,543 (49.3)% (45.3)% 26,658 18,115 47.2% 47.2%
MX-5 Miata 590 569 3.7% 12.0% 4,016 3,654 9.9% 9.9%
RX-8 - 65 (100.0)% (100.0)% 80 544 (85.3)% (85.3)%
CX-5 4,208 - N/A N/A 20,239 - N/A N/A
CX-7 324 3,152 (89.7)% (88.9)% 10,983 18,738 (41.4)% (41.4)%
CX-9 1,979 2,640 (25.0)% (19.0)% 13,087 18,179 (28.0)% (28.0)%
Tribute 2 268 (99.3)% (99.2)% 503 1,621 (69.0)% (69.0)%
Total Vehicles
CARS 12,805 14,723 (13.0)% (6.1)% 118,303 104,624 13.1% 13.1%
TRUCKS 6,513 6,060 7.5% 16.1% 44,812 38,538 16.3% 16.3%
TOTAL 19,318 20,783 (7.0)% 0.4% 163,115 143,162 13.9% 13.9%
MEMO:
IMPORT CAR 11,516 12,180 (5.5)% 91,645 86,509 5.9%
IMPORT TRUCK 6,511 5,792 # 12.4% 44,309 36,917 20.0%
IMPORT TOTAL 18,027 17,972 0.3% 135,954 123,426 10.2%
DOMESTIC CAR 1,289 2,543 (49.3)% 26,658 18,115 47.2%
DOMESTIC TRUCK 2 268 (99.3)% 503 1,621 (69.0)%
DOMESTIC TOTALS 1,291 2,811 (54.1)% 27,161 19,736 37.6%
Selling Days 25 27 180 180
#25
Lead Lap
Thread Starter
Mitsubishi
Mitsubishi Motors North America (MMNA) today reported July 2012 sales of 4,194 units, down 47.4 percent compared to July 2011.
"Currently our sales are impacted by our models whose production was completed last summer," said MMNA President & CEO Yoichi Yokozawa. "This condition will continue for the remainder of the summer."
Outlander Sport continues to be Mitsubishi's top seller in the U.S., and production of the 2013 Outlander Sport began in Normal, Illinois in July. The vehicle will begin to become available at Mitsubishi dealerships in the U.S. by the end of this month.
#26
Guest
Posts: n/a
lol, but you said the ilx is dead on arrival which i'd say is a bit of an overstatement. clearly it's not going to set the market on fire though! i just saw a tv ad for it, looked good in the ad at least, but it's certainly not a car i would buy. i'd get mmarshall's verano before an ilx.
#28
Lexus Fanatic
iTrader: (3)
GS sales seem to fluctuate quite a bit, somewhere between 2,000 and 1,600 units a month. This month seems to be one of the lower ones that they have had...I wonder if it is because of the new ES?
I still believe that Lexus has done a poor job of marketing the GS. A strong campaign would have really helped sales out of the gate but what they had was weak. I have yet to see a campaign for the 450h. Most of the spots for the new GS were either about the "new face of Lexus", and less about the GS, or about the Enform and app suite.
If you look at how midsize luxury cars are sold, it's mostly 528is and E350s - the bottom end car with average features. I know that Lexus is on a performance kick right now, but they need to spend time focusing on the standard features, luxury and technology that is available in the GS - the relative value - not the spingle grille or F-Sport model. I am not saying that they need to shout about value like a Hyundai ad, but I think the only way that Lexus is ever going to crack away at the marketshare held by the 5 and E is to show that the GS is a vastly better car for your money. Yes, there needs to be a performance element to the GS, but it's not the trump card or quite frankly, something that people buying 240hp 528s or 270hp E350s seem care about, obviously. GS is a tremendous value vs. those two cars at every level.
I think it's worth Lexus time and effort to do an ad blitz that focuses on GS 350 vs. 528i vs. E350 vs. A6 vs. M37 and illustrates why the GS is superior. How? I don't know. Testimonials are too "cheap" for this audience but they do a nice job comparing the ES 350 to the C, 3 and A4, showing each car on a level tier and then advancing the ES because it's the only one with standard features. The marketing/ad professional in my says something like this:
I still believe that Lexus has done a poor job of marketing the GS. A strong campaign would have really helped sales out of the gate but what they had was weak. I have yet to see a campaign for the 450h. Most of the spots for the new GS were either about the "new face of Lexus", and less about the GS, or about the Enform and app suite.
If you look at how midsize luxury cars are sold, it's mostly 528is and E350s - the bottom end car with average features. I know that Lexus is on a performance kick right now, but they need to spend time focusing on the standard features, luxury and technology that is available in the GS - the relative value - not the spingle grille or F-Sport model. I am not saying that they need to shout about value like a Hyundai ad, but I think the only way that Lexus is ever going to crack away at the marketshare held by the 5 and E is to show that the GS is a vastly better car for your money. Yes, there needs to be a performance element to the GS, but it's not the trump card or quite frankly, something that people buying 240hp 528s or 270hp E350s seem care about, obviously. GS is a tremendous value vs. those two cars at every level.
I think it's worth Lexus time and effort to do an ad blitz that focuses on GS 350 vs. 528i vs. E350 vs. A6 vs. M37 and illustrates why the GS is superior. How? I don't know. Testimonials are too "cheap" for this audience but they do a nice job comparing the ES 350 to the C, 3 and A4, showing each car on a level tier and then advancing the ES because it's the only one with standard features. The marketing/ad professional in my says something like this:
(A spot opens with the GS350, E350, A6 2.0T, M37 and 528i lined up on a starting line. The cars take off with lots of revving and engine noise. The "feel" here is something very gray, somewhat dark and unsaturated with the competing cars in bland colors such as black or silver, but the GS is red)
- Voiceover: "If you want to buy a midsize luxury sedan that has standard V6 power, you aren't going to be buying a BMW 5 Series or an Audi A6."
(Shot faces all cars head on; A6 and 528i fall out of the frame dramatically (spin out?) as GS350, M37 and E350 speed forward)
- Voiceover: "If you're looking for a midsize sedan that has the largest available multimedia entertainment screen in it's class, the Infiniti M37 doesn't make the cut."
(Shot pans in on GS's 12.3 inch screen and remote touch, then shows the smaller screen in the M. Shot switches to the rear of the 3 remaining cars; Infiniti dramatically spins out.)
- Voiceover: "if you want to buy a midsize luxury sedan that has standard drive mode selection that allows you to change the car's behavior based on your preferences, you won't be purchasing a Mercedes E Class."
(View of GS interior, focusing on dash; hand reaches over to move from "Normal" to "Sport+"; shot of the drive mode selection changing on the nav screen; road suddenly becomes twisty. Shot of the cars from the side with GS 1-2 carlengths ahead; E350 spins out and drops back)
- Voiceover: The 2013 Lexus GS 350 is the only car in it's class that comes with the luxury and performnce features that you would expect from a Lexus."
(Another view of GS interior, driver smiles; pan out on a shot of the red GS zooming in and out of mountain roads)
- Voiceover: "If you want to buy a midsize luxury sedan that has standard V6 power, you aren't going to be buying a BMW 5 Series or an Audi A6."
(Shot faces all cars head on; A6 and 528i fall out of the frame dramatically (spin out?) as GS350, M37 and E350 speed forward)
- Voiceover: "If you're looking for a midsize sedan that has the largest available multimedia entertainment screen in it's class, the Infiniti M37 doesn't make the cut."
(Shot pans in on GS's 12.3 inch screen and remote touch, then shows the smaller screen in the M. Shot switches to the rear of the 3 remaining cars; Infiniti dramatically spins out.)
- Voiceover: "if you want to buy a midsize luxury sedan that has standard drive mode selection that allows you to change the car's behavior based on your preferences, you won't be purchasing a Mercedes E Class."
(View of GS interior, focusing on dash; hand reaches over to move from "Normal" to "Sport+"; shot of the drive mode selection changing on the nav screen; road suddenly becomes twisty. Shot of the cars from the side with GS 1-2 carlengths ahead; E350 spins out and drops back)
- Voiceover: The 2013 Lexus GS 350 is the only car in it's class that comes with the luxury and performnce features that you would expect from a Lexus."
(Another view of GS interior, driver smiles; pan out on a shot of the red GS zooming in and out of mountain roads)
#29
Lexus Fanatic
iTrader: (1)
GS sales seem to fluctuate quite a bit, somewhere between 2,000 and 1,600 units a month. This month seems to be one of the lower ones that they have had...I wonder if it is because of the new ES?
I still believe that Lexus has done a poor job of marketing the GS. A strong campaign would have really helped sales out of the gate but what they had was weak. I have yet to see a campaign for the 450h. Most of the spots for the new GS were either about the "new face of Lexus", and less about the GS, or about the Enform and app suite.
If you look at how midsize luxury cars are sold, it's mostly 528is and E350s - the bottom end car with average features. I know that Lexus is on a performance kick right now, but they need to spend time focusing on the standard features, luxury and technology that is available in the GS - the relative value - not the spingle grille or F-Sport model. I am not saying that they need to shout about value like a Hyundai ad, but I think the only way that Lexus is ever going to crack away at the marketshare held by the 5 and E is to show that the GS is a vastly better car for your money. Yes, there needs to be a performance element to the GS, but it's not the trump card or quite frankly, something that people buying 240hp 528s or 270hp E350s seem care about, obviously. GS is a tremendous value vs. those two cars at every level.
I think it's worth Lexus time and effort to do an ad blitz that focuses on GS 350 vs. 528i vs. E350 vs. A6 vs. M37 and illustrates why the GS is superior. How? I don't know. Testimonials are too "cheap" for this audience but they do a nice job comparing the ES 350 to the C, 3 and A4, showing each car on a level tier and then advancing the ES because it's the only one with standard features. The marketing/ad professional in my says something like this:
I still believe that Lexus has done a poor job of marketing the GS. A strong campaign would have really helped sales out of the gate but what they had was weak. I have yet to see a campaign for the 450h. Most of the spots for the new GS were either about the "new face of Lexus", and less about the GS, or about the Enform and app suite.
If you look at how midsize luxury cars are sold, it's mostly 528is and E350s - the bottom end car with average features. I know that Lexus is on a performance kick right now, but they need to spend time focusing on the standard features, luxury and technology that is available in the GS - the relative value - not the spingle grille or F-Sport model. I am not saying that they need to shout about value like a Hyundai ad, but I think the only way that Lexus is ever going to crack away at the marketshare held by the 5 and E is to show that the GS is a vastly better car for your money. Yes, there needs to be a performance element to the GS, but it's not the trump card or quite frankly, something that people buying 240hp 528s or 270hp E350s seem care about, obviously. GS is a tremendous value vs. those two cars at every level.
I think it's worth Lexus time and effort to do an ad blitz that focuses on GS 350 vs. 528i vs. E350 vs. A6 vs. M37 and illustrates why the GS is superior. How? I don't know. Testimonials are too "cheap" for this audience but they do a nice job comparing the ES 350 to the C, 3 and A4, showing each car on a level tier and then advancing the ES because it's the only one with standard features. The marketing/ad professional in my says something like this:
(A spot opens with the GS350, E350, A6 2.0T, M37 and 528i lined up on a starting line. The cars take off with lots of revving and engine noise. The "feel" here is something very gray, somewhat dark and unsaturated with the competing cars in bland colors such as black or silver, but the GS is red)
- Voiceover: "If you want to buy a midsize luxury sedan that has standard V6 power, you aren't going to be buying a BMW 5 Series or an Audi A6."
(Shot faces all cars head on; A6 and 528i fall out of the frame dramatically (spin out?) as GS350, M37 and E350 speed forward)
- Voiceover: "If you're looking for a midsize sedan that has the largest available multimedia entertainment screen in it's class, the Infiniti M37 doesn't make the cut."
(Shot pans in on GS's 12.3 inch screen and remote touch, then shows the smaller screen in the M. Shot switches to the rear of the 3 remaining cars; Infiniti dramatically spins out.)
- Voiceover: "if you want to buy a midsize luxury sedan that has standard drive mode selection that allows you to change the car's behavior based on your preferences, you won't be purchasing a Mercedes E Class."
(View of GS interior, focusing on dash; hand reaches over to move from "Normal" to "Sport+"; shot of the drive mode selection changing on the nav screen; road suddenly becomes twisty. Shot of the cars from the side with GS 1-2 carlengths ahead; E350 spins out and drops back)
- Voiceover: The 2013 Lexus GS 350 is the only car in it's class that comes with the luxury and performnce features that you would expect from a Lexus."
(Another view of GS interior, driver smiles; pan out on a shot of the red GS zooming in and out of mountain roads)
- Voiceover: "If you want to buy a midsize luxury sedan that has standard V6 power, you aren't going to be buying a BMW 5 Series or an Audi A6."
(Shot faces all cars head on; A6 and 528i fall out of the frame dramatically (spin out?) as GS350, M37 and E350 speed forward)
- Voiceover: "If you're looking for a midsize sedan that has the largest available multimedia entertainment screen in it's class, the Infiniti M37 doesn't make the cut."
(Shot pans in on GS's 12.3 inch screen and remote touch, then shows the smaller screen in the M. Shot switches to the rear of the 3 remaining cars; Infiniti dramatically spins out.)
- Voiceover: "if you want to buy a midsize luxury sedan that has standard drive mode selection that allows you to change the car's behavior based on your preferences, you won't be purchasing a Mercedes E Class."
(View of GS interior, focusing on dash; hand reaches over to move from "Normal" to "Sport+"; shot of the drive mode selection changing on the nav screen; road suddenly becomes twisty. Shot of the cars from the side with GS 1-2 carlengths ahead; E350 spins out and drops back)
- Voiceover: The 2013 Lexus GS 350 is the only car in it's class that comes with the luxury and performnce features that you would expect from a Lexus."
(Another view of GS interior, driver smiles; pan out on a shot of the red GS zooming in and out of mountain roads)
#30
Lexus Fanatic
iTrader: (3)
^The last model struggled due to poor planning and a lack of marketing on Lexus' behalf, IMO. I would have liked to see them kick this generation off with more of a media blitz to rebuild the GS' profile in the segment. Last generation it quickly became an "also-ran" and I don't think Lexus has done a good job of correcting that with the new model.
To put it into other terms, when you make a big enough splash, the ripples will be felt across the pool. If you slip in on the shallow end and expect everyone to turn around and notice that you're there...well...good luck
To put it into other terms, when you make a big enough splash, the ripples will be felt across the pool. If you slip in on the shallow end and expect everyone to turn around and notice that you're there...well...good luck