Let's discuss professional racing: does it sell cars?
08-04-12, 06:34 PM
#16
Lexus Test Driver
I still think racing sells cars and brands, it is just different to each racing series.
In NASCAR for example, if you are a Dale Jr. fan, 90% chance you drive a chevy, most likely a truck, but basically any chevy, and not be caught dead in a ford or import.
I am a Chevy guy over Ford, because of the Corvette, and being a fan of dale earndhart, jeff gordan and tony stewart all Chevy drivers.
In sports car racing, to me it is all about Porsche, because of their racing history and what they develop and use on the track, ens up in the hands of the consumer.
Other examples include Subaru when they had their world rally program, that translated to millions of fans who went out and bought WRX's.
In NASCAR for example, if you are a Dale Jr. fan, 90% chance you drive a chevy, most likely a truck, but basically any chevy, and not be caught dead in a ford or import.
I am a Chevy guy over Ford, because of the Corvette, and being a fan of dale earndhart, jeff gordan and tony stewart all Chevy drivers.
In sports car racing, to me it is all about Porsche, because of their racing history and what they develop and use on the track, ens up in the hands of the consumer.
Other examples include Subaru when they had their world rally program, that translated to millions of fans who went out and bought WRX's.
08-15-12, 07:39 PM
#18
January 2004 I was working a new model press introduction at the Chrysler proving grounds outside of Phoenix AZ. I was chosen to drive Dieter Zetsche ( Chrysler CEO at the time) back to his hotel in Paradise Valley. The main topic of discussion with his collegues on the 30 minute drive was the fairly
new Dodge Nascar teams & how they could become winners in Nascar since they had to win to be worth the expense of racing. A few years later MBZ/ Damiler sold Chrysler & Dieter Zetsche became CEO of Damiler.
new Dodge Nascar teams & how they could become winners in Nascar since they had to win to be worth the expense of racing. A few years later MBZ/ Damiler sold Chrysler & Dieter Zetsche became CEO of Damiler.
