Hyundai working on a 3-Series sedan competitor?

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08-14-12, 10:00 PM

#16

rkyat

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Quote:

Originally Posted by I8ABMR

every company and their mamas have a 3 series competitor AND none of them ever knock off the 3 series from its benchmark position. They can all say 3 series competitor but we all know who will win

No doubt about it, i even mentioned earlier that there is no chance that this will have much of an effect on 3 series sales. 3-series have the reputation and a following that will make it damn near impossible to beat. But for people out there looking for a rwd smaller sporty sedan, this may be another viable option if the person is not too hung up on brands. But if you're gonna enter a segment, why not aim for the top dog?

08-14-12, 11:11 PM

#17

Fizzboy7

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It was just a matter of time. Hyundai has been in hot persuit of every popular segment. The sport-luxury entry level position is the perfect area to attack next. If I were running a new(er) car company, these would be the niches I'd be after.