Hoovey689

iTrader: (16)

Ford invests $135 million in electrified vehicles

ord may not have a dedicated hybrid or EV platform, but it does have a new "Electrification Center of Excellence" down the street from its headquarters in Dearborn, Michigan. Ford announced yesterday that it now has some 1,000 engineers devoted to electrified vehicles, most of whom work "under one roof" at the facility.

The 285,000-square-foot research and development lab used to be known as the Advanced Engineering Center, but has now been renamed the Ford Advanced Electrification Center. Ford has already hired 60 engineers to populate the effort this year, which carries a total investment of $135 million.

That's a nice chunk of change to spend on battery tech. But to put it into perspective, consider that General Motors admitted to dropping some $750 million on the Chevrolet Volt.

http://www.autoblog.com/2012/08/16/f...fied-vehicles/

bagwell

go big or go home.....

[I still think the volt would be a hit if they can get the cost down].

Mr Johnson

So does that mean that Ford should go home?!

Honestly that kind of money in the car industry seems like chump change.

Sulu

Agreed. A new model can easily cost $billions (the original Ford Mondeo cost US$6-billion back in the late-1980s/early-1990s).

Although the $135 million is probably in addition to the $millions/billions Ford has already spent.

Hoovey689

iTrader: (16)

Escape EV please