Hoovey689

iTrader: (16)

Watch a Lexus ES magazine ad come to life with CinePrint technology

We've seen all sorts of clever marketing tricks lately, but we'll admit, this is actually pretty cool. Taking its print advertising campaign one step further, Lexus has employed CinePrint to bring some life to an otherwise static magazine spot for its new 2013 ES sedan in the October 15 issue of Sports Illustrated.

Here's how it works: Download the iPad edition of SI, place the iPad under the actual magazine page displaying the ad, dim the lights and watch it all unfold. The once-lifeless ES ad now dances on the page using technology that, as Lexus says, creates "a tactile and visceral connection that brings one closer to the printed page with a multi-sensory experience that combines sight, sound and touch." In other words, it looks really rad.


http://www.autoblog.com/2012/10/09/w...print-technol/

greg0126

iTrader: (2)

Whoa. Mind blown.

rominl

iTrader: (4)

wow this is so sick!

GSteg

iTrader: (15)

That is cool!!

Trexus

Very very cool...

PhilipMSPT

iTrader: (5)

Well done Marketing geniouses and geeks!

Mr Johnson

Interesting I guess but it seems to be an answer to a question nobody asked. If I already have an iPad why don't you just do the whole ad on the iPad without needing the paper? What's the point of the paper?

Jetfire

iTrader: (3)

I'm gonna bump this up cause I just watched it and so should everyone else. Amazing ad. Well done.

pavelekPL

indeed very cool!

chikoo

sell paper
sell ipad

both happy

numnuts....

j/k

KillaIS250

iTrader: (1)

OMG that is so legit! Love it