View Poll Results: Should Lexus cancel the ES?
Yes
18
20.45%
No
70
79.55%
Voters: 88. You may not vote on this poll
Lexus to Cancel ES?
#106
Yeah, like I said without the ES and RX Lexus as we know it would not exist. Lexus will not, nor should they cancel the ES IMHO. Let them keep selling a ton of ES's and put R&D money into the IS, GS and LS.
#107
Lexus keeps selling the ES, and the GS will be killed off! bec thats what will happen eventually. Do you want your brand to be known as selling nothing but Camry based ES and RXs???
OR
Do you want to build a brand around a great platform like the GS has???
In the short term, sure sales would dip for Lexus without the ES but thats why u add more models deriving off the GS chassis. Lexus cant do that now!
#108
What I'm going to say will probably make ES fans hate me but I'd love it if they canceled the ES. I can't stand those cars, especially the fourth through sixth generation. However I do like the looks of the second and third generation ES.
I think cheaper variations of the GS would a better idea. Before the IS300 came out the ES was the entry level Lexus. It was in a much better position back then in my opinion. Now that the IS is the entry level sedan, the ES is in a weird position where it's too big to be an entry level car and not nice enough to compete with the E Class and 5 Series.
Plus it just eats up the GS' sales. I also think the fourth and fifth generation ES' were uglier than the Camrys of the same years. The problem is that the ES brings in a ton of sales for Lexus.
I think cheaper variations of the GS would a better idea. Before the IS300 came out the ES was the entry level Lexus. It was in a much better position back then in my opinion. Now that the IS is the entry level sedan, the ES is in a weird position where it's too big to be an entry level car and not nice enough to compete with the E Class and 5 Series.
Plus it just eats up the GS' sales. I also think the fourth and fifth generation ES' were uglier than the Camrys of the same years. The problem is that the ES brings in a ton of sales for Lexus.
#109
#110
We all may want a brand to be something or another, but in the end its a for profit enterprise, and they are going to do what makes them the most profit. I never had a problem with my ES, had they not made some of the cost cutting decisions they did on the 2013, I'd probably have a 2013.
Do you want to build a brand around a great platform like the GS has???
Originally Posted by Kira X
the ES is in a weird position where it's too big to be an entry level car and not nice enough to compete with the E Class and 5 Series.
Guy in the ES forum traded his 2011 528 in on a 2013 ES. He thinks the ES is a huge upgrade.
The problem is that the ES brings in a ton of sales for Lexus.
Last edited by SW17LS; 03-18-13 at 05:50 PM.
#111
Well how about this business proposition:
Lexus keeps selling the ES, and the GS will be killed off! bec thats what will happen eventually. Do you want your brand to be known as selling nothing but Camry based ES and RXs???
OR
Do you want to build a brand around a great platform like the GS has???
In the short term, sure sales would dip for Lexus without the ES but thats why u add more models deriving off the GS chassis. Lexus cant do that now!
Lexus keeps selling the ES, and the GS will be killed off! bec thats what will happen eventually. Do you want your brand to be known as selling nothing but Camry based ES and RXs???
OR
Do you want to build a brand around a great platform like the GS has???
In the short term, sure sales would dip for Lexus without the ES but thats why u add more models deriving off the GS chassis. Lexus cant do that now!
#112
It would be like Ford eliminating the F150, the ES is the best selling most successful Lexus sedan, agree it makes no sense to get rid of it. It would be outright dumb to get rid of such a successful car that has such a following and loyal customer base. Whoever is saying Lexus is going to cancel the ES does not know what they are talking about and what a stupid move that would be. The ES sells more then all Lexus sedans combined most years.
#114
The oddball was really the LFA. IS-F was much more of an oddball then the ES. CT is the oddball of the current lineup to me.
ES buyers would not just get a GS if it was priced a little lower with a 4cylinder. Many ES buyers can afford a GS but prefer the ES's more room, better fuel economy, styling, plush ride, fwd for slush/snow, trunk space, etc. Over half of Lexus sedan sales are from the ES, it makes up over 30% of Lexus sales, it makes no sense whatsoever to just cancel such a successful car with such a following, it made much more sense to cancel the slow selling GS and that is what they were planning to do.
#115
Lexus dropping the ES and RX would make about as much sense as Porsche dropping the Cayenne. As much as the purists shout about how it dilutes the brand and doesn't make sense, without that money maker the other models couldn't exist or continue to be developed to a level of excellent. With both the ES and RX being Camrys in disguise they are cheap to badge engineer and popular, allow for larger budgets on more niche higher quality products.
#116
In any event, I agree that the ES is a good vehicle with its purpose. All I was really asking is if someone knew where this rumor came from.
#117
Just last year two coworkers of mine traded their BMW 5s in on ES's, to them it was a lateral move. When I asked them if they missed the RWD and the driving dynamics they had no idea whatI was talking about. Both early 60s...can easily afford the 5 but the performance had no value for them over an ES.
Guy in the ES forum traded his 2011 528 in on a 2013 ES. He thinks the ES is a huge upgrade.
Thats a pretty good problem for Lexus to have LOL
Guy in the ES forum traded his 2011 528 in on a 2013 ES. He thinks the ES is a huge upgrade.
Thats a pretty good problem for Lexus to have LOL
#119
#120