Porsche picks Maria Sharapova as brand ambassador

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04-28-13 | 05:54 PM

#61

swajames

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From: SF Bay Area, CA

Quote:

Originally Posted by mmarshall

Well, they did avoid bankrupcy some years ago by introducing the Boxster and Cayenne. But, still, despite those reasonable Boxster/Cayenne sales, they are still a niche manufacturer at best. No amount of marketing, classy women or not, is going to turn them into a Toyota or Honda.

I think we can also be reasonably confident that Porsche has absolutely zero desire to become a Toyota or a Honda. But VW does, and VW will end up as the biggest manufacturer at some point soon. Porsche's future with VW funding has never looked brighter.

04-28-13 | 05:55 PM

#62

LexusNN

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From: VA

Quote:

Originally Posted by Allen K

Here's the breakdown:

Hot girl => attention for the brand.
Attention for the brand => more potential buyers.
More potential buyers => more potential sales

Really don't understand the confusion in this thread. Is she going to close the deal? No. Is she going to bring more eyes to the brand? Sure!

This^^^
I agree

04-28-13 | 06:54 PM

#63

mmarshall

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From: Virginia/D.C. suburbs

Quote:

Originally Posted by G Star

Annnnnnd in come the AD experts.

You guys are hilarious.

Yeah, that's right. All of CAR CHAT is hilarious. Our discussions are totally meaningless.

Last edited by mmarshall; 04-28-13 at 07:10 PM.

04-28-13 | 07:00 PM

#64

bitkahuna

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Quote:

Originally Posted by mmarshall

they have no interest in becoming toyota or honda, so that's not the point of bringing a world class tennis player to their marketing efforts.

and the bankruptcy concerns were nearly 20 years ago... so that's kind of ancient history. they changed basically EVERYTHING since then, for the better. porsche is at the top of their game, never better.

04-28-13 | 07:20 PM

#65

mmarshall

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From: Virginia/D.C. suburbs

Quote:

Originally Posted by bitkahuna

they have no interest in becoming toyota or honda, so that's not the point of bringing a world class tennis player to their marketing efforts.

They would probably do better, IMO, by imitating what Ford and GM have been doing in recent years.....encouraging dealer test-drives. I pointed out in an earlier post how Tiger Woods, Paul Hogan, and Lance Armstrong didn't do much for Buick and Subaru sales. Sales of those brands (as with most vehicles) depend on the product itself, not the marketers.

Anyhow, I've said pretty much what I have to say about this thread-topic. We'll see how Porsche sales actully go in the future. If sales increase, and if can be attributed to her marketing, I'll stand corrected.

Last edited by mmarshall; 04-28-13 at 07:26 PM.