Mercedes has a tradition of building fast, elegant coupes and traditionally it's always launched them with some sort of ground breaking technology. And it's the same story with the S-Class Coupe.

To be the 'best car in the world'

As reported before, Mercedes-Benz is currently preparing a super luxury Pullman version of its S-Class premium vehicle to rival Rolls-Royce.

Now Bloomberg says the car will have three rows and will cost as much as double the top-of-the-line Rolls-Royce with a price of about $1 million (733,000 EUR). The S-Class Pullman is said to have four seats at the back, separated from the driver’s place by a partition window.

Tim Urquhart, a London-based analyst with HIS, told Bloomberg that with the new top-end S-Class, Mercedes is “trying to evoke the very famous old 600 Pullman (see photos) that was used by people from dictators to John Lennon”. He also adds “they want to show that Mercedes still stands for an absolute elite, luxury and opulence. There’s symbolic value to this kind of car.”

The magazine quotes Dieter Zetsche, Mercedes CEO, saying “with the S-Class, we’re offering a package of technologies that nobody can compete with and a quality that expresses the highest exclusivity”, while the company has the ambition “to build the best car in the world”.

Last year it was reported the S-Class Pullman will be unveiled in 2014, but two months ago it was said the car should come out sometime in 2015.

Mercedes-Benz plans to show a smaller Maybach variant, a 20cm stretched version of the current long-wheelbase S-Class, in November during the Los Angeles Auto Show.

The all-new Mercedes-Benz S-Class Coupé is among the most attractive models in the carmaker’s lineup, but its steep price (from €125,961) in Germany) will make it unaffordable for most people. These Mercedes-Benz fans can comfort themselves with…scale model cars from the Mercedes-Benz Collection.

Available in two sizes (1:18 and 1:43) and a total of four original exterior colors, the S-Class Coupé scale models are available starting in September 2014 at the Mercedes-Benz dealerships as well as the online shop.

Created in collaboration with the renowned model car specialists iScale, the 1:43 model consists of over 50 individual parts, while the 1:18 model from Norev has 110 mounted parts.

Mercedes-Benz says the greatest attention was paid to the authenticity and craftsmanship of originality, with the interior details being represented exactly like the original model. The cabin is made of high quality printed material.

On the 1:18 model, the doors, bonnet and boot can be opened. The new S-Class Coupé model cars are mounted on a printed base and delivered in a presentation box. The 1:43 model is priced at €29.90 ($40.80), while the 1:18 version costs €79.90 ($109.40). Both prices are recommended retail prices in Germany and include 19 percent VAT.

You love to drive, but you love to be driven. Thy name is the Mercedes-Benz S-Class. And while its options may not deliver palm fronds and grapes, the latest S-Class can give you the equivalent of a hot-stone massage and an aroma-therapy session.

Tony Crawford takes a look at some of the high-tech safety and luxury features that make the Mercedes-Benz S-Class that bit extra special.