Infiniti Q50 thread
07-07-13, 12:33 AM
#496
Pole Position
It's not that hard to figure out.
1) No SUV of any sort
2) Cheapeast vehicle starts at $46,975
3) 1/2 half of the model lineup has 2 doors
4) Just now offering AWD on sedans
Not a recipe for blistering sales. They'll fix it with time, although I do think Jaguar will always position itself as a boutique automaker, along with its complement company Land Rover.
1) No SUV of any sort
2) Cheapeast vehicle starts at $46,975
3) 1/2 half of the model lineup has 2 doors
4) Just now offering AWD on sedans
Not a recipe for blistering sales. They'll fix it with time, although I do think Jaguar will always position itself as a boutique automaker, along with its complement company Land Rover.
Its current volume seller the mid-size XF, until recently in the US, only came with a V8 engine as base model.
Both not recipes for mainstream sales numbers.
07-07-13, 03:05 AM
#497
Another consideration is that Jaguar has no proper RWD entry level sedan like the BMW 3 series, MB C-class, Audi A4 or Lexus IS as volume seller.
Its current volume seller the mid-size XF, until recently in the US, only came with a V8 engine as base model.
Both not recipes for mainstream sales numbers.
Its current volume seller the mid-size XF, until recently in the US, only came with a V8 engine as base model.
Both not recipes for mainstream sales numbers.
Now it has an arsenal. 2.0L I4 Turbo. 3.0L V6 supercharged. 5.0L V8 supercharged
07-07-13, 09:28 PM
#498
You also make a good point about using the letter Q, the Q45 was a failure in this market, the QX56 was also a failure up until this latest whale inspired generation.
07-08-13, 01:27 AM
#500
Lexus Champion
07-08-13, 04:46 AM
#501
Lead Lap
I agree, which is why I mentioned at the end of my post that Jaguar will remain a boutique company with its complement automaker LR.
07-08-13, 10:00 AM
#502
Lexus Fanatic
iTrader: (20)
you're right about irking/losing existing G owners, but if the new product's great, the marketing and branding is consistent and solid, it might just work.
07-08-13, 10:25 AM
#503
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i think infiniti has very little to lose, has few 'loyal customers' and is essentially starting over. since bmw uses numbers only, picking one letter (well Q and QX) with different numbers is not a bad idea to focus the brand, and 'why Q', well, if you decide to pick one letter, you want one that's least likely to offend around the world in any combination or meaning, and Q is almost like a 'symbol', and may get associated with 'quality'... just guesses,
07-08-13, 02:22 PM
#505
07-08-13, 02:32 PM
#506
Lead Lap
Sounds like a dealer problem rather than a Jag problem. For the brief time I owned one they always made sure I had access to either a Jaguar or Land Rover loaner car. Booking a service appt was always a week or two out...no different than the BMW dealers I've worked with though.
07-08-13, 02:40 PM
#507
Sounds like a dealer problem rather than a Jag problem. For the brief time I owned one they always made sure I had access to either a Jaguar or Land Rover loaner car. Booking a service appt was always a week or two out...no different than the BMW dealers I've worked with though.
07-08-13, 10:10 PM
#508
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This rebranding is a complete failure in marketing. It's completely unnecessary and confusing. Their new CEO from Audi is doing it to leave his tainted mark on the company. They will lose some sales over this, not because people are butt-hurt, but due to confusion and brand recognition.
07-09-13, 07:55 AM
#509
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This rebranding is a complete failure in marketing. It's completely unnecessary and confusing. Their new CEO from Audi is doing it to leave his tainted mark on the company. They will lose some sales over this, not because people are butt-hurt, but due to confusion and brand recognition.
We're close enough to release to see if your prophesy comes to pass. Then we'll know.
07-09-13, 08:23 AM
#510
Lexus Champion
I wonder what he drove?