bitkahuna

iTrader: (20)

has anyone used this service?

apparently it provides a lot of nice trim customization for their cars.

LOVE this video about it...

http://www.bmwusa.com/standard/conte...l/default.aspx

they even have an ipad app for it.

LexFather

I've been trying to locate a frozen grey "individual" for something and most dealers are clueless to it, including BMW bodyshops.

Its a great program and the new Frozen colors are amazing. Audi also has a similar program and I was unaware of it until recently.

TangoRed

Yes, used it to customize the interior for my mother's 750li sport. She sold it and got a Jaguar XJ supersport though.

Mercedes Designo is even more intense. You can get stone trim on the current S-class...

rominl

iTrader: (4)

i didn't use it myself but my friend did. the attention to details on selection is just insane.

mb has something similar too and also very cool

bitkahuna

iTrader: (20)

so doesn't lexus need this kind of service to be so-called 'tier 1'? believe they do have a lot of customization available in japan at least.

Blackraven

Lexus has an L-select program which takes interior customizations for the Lexus LS to a further level

Unfortunately though, at the moment, L-select is not available outside of Japan

P.S.
Slightly off-topic:

Damn, yo mama has got some really wicked taste in premium automobiles. She must really clamor for BOTH Luxury and Sport

rominl

iTrader: (4)

i won't these extreme customizations to be required in order to be in tier one. it gives extra points but i think it's a very small portion to begin with anywhere. it's just like performance, having m and amg equivalent give extra points but doesn't define tier 1 or not.

lexus does have very high level of customization but it's only in japan. however, before reaching there, i think lexus here in the US need to have more options and flexibility to begin with anyway. there are quite a lot of options missing here in the US spec cars, not to mention most of the time you can't get certain things without getting something else together.

Hoovey689

iTrader: (16)

Considering we're they're biggest market. I'd hope they be nicer to us. Lately the lack of options and BS packaging is my biggest gripe with Lexus

rominl

iTrader: (4)

where do we sign the petition?

blacksc400

iTrader: (4)

I'm in too!

TangoRed

She just tells me this is the delayed gift to herself after driving a minivan for 15 years during my [and my siblings'] youth.

Hoovey689

iTrader: (16)

That makes 3! Alright, we're rolling now

Hmm gives me an idea..

GiantsFan

iTrader: (9)

At a minimum we should get more engine options. Like a V8 in the GS for example!