Hoovey689

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Chevy ad compares Spark EV with Ferrari 458 Italia

Chevrolet's new commercial for the 2014 Spark EV emphasizes the little hatchback's performance over pretty much everything else, and it even goes as far as to compare it to a Ferrari 458 Italia. That's right, the electric bubble is pitched in the commercial as having a higher torque figure than the Ferrari – and it does, with a massive 400 pound-feet ready to be unleashed.

That doesn't translate into a quicker car, however, as the 458's V8 with 570 horsepower and not-exactly-quaint 398 lb-ft gives it a 0-60 time of 3.0 seconds compared to the Spark EV's 7.6-second run.

"We think the fun-to-drive element is an area for us to differentiate ourselves," Sam Basile, executive chief engineer for GM's global minicars and emerging-market vehicles, told Automotive News.

EV makers who aren't Tesla might want to take note of the Chevrolet ad, because, as the novelty of clean electric propulsion wears off, the Spark EV has planted something else in our minds: quick electric propulsion for the masses. That is, if its sales weren't limited to California and Oregon.


http://www.autoblog.com/2013/07/18/c...ri-458-italia/

RXSF

lol...kind of false advertising when they speed up the spark, but I chuckled at the ferrari comment

UberNoob

yeah thats some deceptive advertising when the car took off like that

i just looked it up
458 has 398 ft lbs of torque

but has 562 hp

while spark has 130 hp (which actually isnt bad for a little car like this)

Aron9000

0-60 of 7.6 seconds is pretty darn quick IMO for this type of car. A regular gas Spark takes two seconds longer, a Prius has a 0-60 of about 10 seconds. Only problem is if you need to go more than 20 miles or so you can't be driving it in any sort of spirited fashion.

-J-P-L-

I hate when companies use special effects to represent products falsely. Of course everyone will know that the Spark doesn't move like the Flash but why do they feel the need to do it? If you're misleading about that, then what else are you not honest about?