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ToMoCo's CUV/SUV Range is Downright Boring

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Old 12-03-13 | 11:19 AM
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Default ToMoCo's CUV/SUV Range is Downright Boring

This will be a bit of an open discussion/rant, but driving to work this morning, I realized that Toyota has a...well...downright boring lineup of SUVs and CUVs. Why is that?

The V6 Rav4 was considered one of Toyota's only "fun to drive" products but it has been discontinued.

The FJ Cruiser is dead.

The 4Runner used to drive like a truck - firm and somewhat sporty - until they made the newer generation feel like an LS 430. Same for GX 470 --> GX 460.

The Highlander is even more isolated and uninspiring to drive, though another one is around the corner. Same for 2RX --> 3RX.

The Sequoia, Land Cruiser and LX are much too large and heavy to ever be any amount of fun, though I do honestly consider the LX to be the finest SUV on the market, at any price point.

I bring this up because in the last few years, Toyota has done a pretty decent job of delivering products that are fun to drive - FRS, Lexus' F and F Sport, GS, IS, even the Camry SE is a pretty good car on the road. What about people who need or want a little ground clearance?

I'm not saying that I expect to be drifting around corners in an RX anytime soon, but Toyota quite literally offers nothing for a sporty or performance-minded driver. The 2RX wasn't exactly a hoot to drive, but it was light on it's feet and the V6 made it spirited at times. The 3RX put on 500 lbs and any of that fun was gone. Rav4 lost the V6, and the 4Runner went from feeling like a rugged truck to something more of a baby Land Cruiser.

With Toyota's increased focus on driver enjoyment...why are SUVs and CUVs being neglected? I've been mentioning for a while that I'd like to see a Lexus X5 competitor based on the GS chassis, and the more I think about it, the more sense it makes. X5, Range Rover and Porsche are eating this market up right now and it seems to be getting hotter and hotter.

Furthermore, I think Toyota would have a pretty good product if they came up with a "hot" version of the Rav4 or possible redesigned Venza...something with 240+hp, AWD and a few inches of ground clearance. The guy who used to drive a WRX or FRS, but now has a family, really doesn't have many options outside of the Forester XT or maybe Ford Explorer Sport? As the market of performance-minded premium SUVs grows, I feel that there is another market coming for performance-minded mainstream CUVs/SUVs as well. I'm envisioning something like a poor man's Audi Q5 RS or Porsche Cayenne. I think a boosted 4 cylinder or even the GR V6 would make a fine choice for something like this.

Am I crazy here? I wonder if Toyota has plans for anything similar...
Old 12-03-13 | 11:27 AM
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Originally Posted by MPLexus301
This will be a bit of an open discussion/rant, but driving to work this morning, I realized that Toyota has a...well...downright boring lineup of SUVs and CUVs. Why is that?

The V6 Rav4 was considered one of Toyota's only "fun to drive" products but it has been discontinued.

The FJ Cruiser is dead.

The 4Runner used to drive like a truck - firm and somewhat sporty - until they made the newer generation feel like an LS 430. Same for GX 470 --> GX 460.

The Highlander is even more isolated and uninspiring to drive, though another one is around the corner. Same for 2RX --> 3RX.

The Sequoia, Land Cruiser and LX are much too large and heavy to ever be any amount of fun, though I do honestly consider the LX to be the finest SUV on the market, at any price point.

I bring this up because in the last few years, Toyota has done a pretty decent job of delivering products that are fun to drive - FRS, Lexus' F and F Sport, GS, IS, even the Camry SE is a pretty good car on the road. What about people who need or want a little ground clearance?

I'm not saying that I expect to be drifting around corners in an RX anytime soon, but Toyota quite literally offers nothing for a sporty or performance-minded driver. The 2RX wasn't exactly a hoot to drive, but it was light on it's feet and the V6 made it spirited at times. The 3RX put on 500 lbs and any of that fun was gone. Rav4 lost the V6, and the 4Runner went from feeling like a rugged truck to something more of a baby Land Cruiser.

With Toyota's increased focus on driver enjoyment...why are SUVs and CUVs being neglected? I've been mentioning for a while that I'd like to see a Lexus X5 competitor based on the GS chassis, and the more I think about it, the more sense it makes. X5, Range Rover and Porsche are eating this market up right now and it seems to be getting hotter and hotter.

Furthermore, I think Toyota would have a pretty good product if they came up with a "hot" version of the Rav4 or possible redesigned Venza...something with 240+hp, AWD and a few inches of ground clearance. The guy who used to drive a WRX or FRS, but now has a family, really doesn't have many options outside of the Forester XT or maybe Ford Explorer Sport? As the market of performance-minded premium SUVs grows, I feel that there is another market coming for performance-minded mainstream CUVs/SUVs as well. I'm envisioning something like a poor man's Audi Q5 RS or Porsche Cayenne. I think a boosted 4 cylinder or even the GR V6 would make a fine choice for something like this.

Am I crazy here? I wonder if Toyota has plans for anything similar...
To be honest the only SUVs (and I mean SUV with UTILITY) I find fun are the previous X5 and the Cayenne and new RRS. Everything else no matter how they look are are marketed are not fun to drive, they all drive pretty similar, like cars. The market has spoken and that is what they want.

I agree Toyota SUV lineup is boring(Do they even offer the X-runner Tacoma anymore??) but that is what works for them. It was sad to see the fast Rav-4 V-6 gone.

Even with the Germans many small SUV offerings, they are not that fun.

Now I do believe tastes continue to change and offering sportier SUVs with Utility will be a growth spot. Note the new Audi SQ5 and Range Rover "R"s that are coming.

From Toyota? Don't hold your breathe. Hybrids will come first.

I honestly think people might need to consider that the fun Honda/Toyota of the 80s/90s are over and not coming back.
Old 12-03-13 | 11:51 AM
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having a "hot" SUV does not make much sense at all... And I dont think their real SUVs are boring at all... they are not going fast through corners but they are not boring (GX, LX, 4Runner).

Highlander is family SUV so yeah, it is very boring. Rav4 is a bit smaller so a bit less but still boring. They are family cars really.

Is NX going to be less boring because of 2.0t? Maybe, it is still not going to drive 1/2 as good as 3IS though.
Old 12-03-13 | 12:50 PM
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Originally Posted by spwolf
having a "hot" SUV does not make much sense at all...
porsche would beg to differ.

Highlander is family SUV so yeah, it is very boring. Rav4 is a bit smaller so a bit less but still boring. They are family cars really.
completely right. grown ups buy suvs to haul family and stuff, and it's much easier for family and stuff to get in and out than in a sedan. cuvs are more maneuverable, easier to park, better on gas, etc. and often more 'fun' looking. sedans still sell well of course, but all the momentum/growth is in suv/cuvs.
Old 12-03-13 | 12:58 PM
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about the original post... besides dedicated sporty models like frs, toyota is a very conservative company, and fiscally conscious and very focused. the rav4 has the 4 banger only because it helps them keep costs lower and it's "good enough" for the vast majority of consumers looking for an affordable, well built cuv. i do personally find it boring though, but i'm not the target customer.

the highlander is a nice vehicle, but the v6 still only comes with a 5 speed auto, an obvious cost-cutting move that's kind of insulting to consumers. it's also lacking options available on other suvs these days.

so while boring is ok to me, i think the feature set is quite weak.
Old 12-03-13 | 01:16 PM
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They seemed to have addressed 90% of my driveability complaints in the new RAV4, but then dropped the V6 that made those complaints matter. Like a "Sport" mode for the 4WD to help you get out of a corner without understeering as much, or torque steer just passing someone in 2nd or 3rd gear. Okay they fixed it great. But only a NA 4-cylinder now and no V6. WTF???
Old 12-03-13 | 01:32 PM
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Originally Posted by MPLexus301
The FJ Cruiser is dead.
What do you mean by "dead"? It is still listed on Toyota's American-market web-site for sale. And, its looks, compared to most other Toyota SUVs, tend to keep you awake...as does its paint colors.
Old 12-03-13 | 03:17 PM
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Landcrusiers are fun to drive, i love them. The new one is just so vast, the sequoia is to, especially how quick it is. Just my opinion though. I did enjoy driving the 4runner as well, its no x5, but still.
Old 12-03-13 | 03:58 PM
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Originally Posted by LexFather
To be honest the only SUVs (and I mean SUV with UTILITY) I find fun are the previous X5 and the Cayenne and new RRS. Everything else no matter how they look are are marketed are not fun to drive, they all drive pretty similar, like cars. The market has spoken and that is what they want.

I agree Toyota SUV lineup is boring(Do they even offer the X-runner Tacoma anymore??) but that is what works for them. It was sad to see the fast Rav-4 V-6 gone.

Even with the Germans many small SUV offerings, they are not that fun.

Now I do believe tastes continue to change and offering sportier SUVs with Utility will be a growth spot. Note the new Audi SQ5 and Range Rover "R"s that are coming.

From Toyota? Don't hold your breathe. Hybrids will come first.

I honestly think people might need to consider that the fun Honda/Toyota of the 80s/90s are over and not coming back.
CX-9 is a darling for its size
Old 12-03-13 | 04:01 PM
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Land Cruiser is still one bad *** vehicle. Angus Mackenzie from Motor Trend loves that vehicle. It's functional and dead reliable.
Old 12-03-13 | 05:57 PM
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Originally Posted by mmarshall
What do you mean by "dead"? It is still listed on Toyota's American-market web-site for sale. And, its looks, compared to most other Toyota SUVs, tend to keep you awake...as does its paint colors.
It's been announced that 2014 is the final model year for FJ Cruiser. So it is indeed dead.


Toyota right now doesn't have the right unibody frames or powertrains to support a good sporty SUV. Sad that Chrysler can slap together a better CUV than Toyota. Grand Cherokee and Durango are both phenomenal and are selling pretty well.
Old 12-04-13 | 08:04 AM
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Originally Posted by spwolf
having a "hot" SUV does not make much sense at all... And I dont think their real SUVs are boring at all... they are not going fast through corners but they are not boring (GX, LX, 4Runner).

Highlander is family SUV so yeah, it is very boring. Rav4 is a bit smaller so a bit less but still boring. They are family cars really.

Is NX going to be less boring because of 2.0t? Maybe, it is still not going to drive 1/2 as good as 3IS though.
Have you driven a GX 460 or 4Runner? Not sure of potential regional differences between models in Europe vs US. In the most recent generations of both, Toyota made them so soft and sloppy on the road that they've turned away an entire group of buyers. Does it matter? Not really, since both are selling decently well, but I drove a GX 470 for a long time when I worked at Lexus. Not surprisingly, it drove much like the 4th generation 4Runner it was based on - firm but smooth, truckish but refined and very predictable. I loved it. The extended family bought a GX 460 in 2011 and I was shocked at how nearly all of the feeling was completely removed from the driving experience. Fast? Yes. Comfortable? Of course. Sadly, it no longer really even felt like a truck, but more like a 2001 LS 430 with the luxury air suspension.

I personally owned a 3rd generation 4Runner and my bf owns a 2006 SR5 V6. To me, they both drive like trucks - firm, sporty, predictable, but refined. When I drove the 5th gen during my test drive process this summer, I was literally shocked. Once again, like the GX, the 4Runner lost any sense of feeling or tossability, and has become a rolling tomb. The steering is so loose it's ridiculous. I decided to check out a few 4Runner forums to see what other folks' opinions were, and the VAST majority of them highly dislike the newer 4Runner because of how it rides and handles. Toyota took four generations of history and bastardized the forumla, IMO.

Now, LX and Land Cruiser I love because they're so incredibly solid, well built, quiet and smooth...exactly what I think a full size SUV should be. I'm not really looking for any amount of performance here and don't think other folks are either.

Originally Posted by bitkahuna
porsche would beg to differ.

completely right. grown ups buy suvs to haul family and stuff, and it's much easier for family and stuff to get in and out than in a sedan. cuvs are more maneuverable, easier to park, better on gas, etc. and often more 'fun' looking. sedans still sell well of course, but all the momentum/growth is in suv/cuvs.
I agree with you. After now owning a CUV, I see this as the way of the future for more and more families. 80% of the driving pleasure of a sedan with extra ground clearance and space to accommodate people and belongings. Also, fuel efficiency is getting better and better, narrowing the gap between sedans and CUVs/SUVs. As this segment grows, I think there will be more opportunities for performance-oriented CUVs. The sedan is far from dead, by any means, but I think the CUV segment will continue to boom.

Originally Posted by bitkahuna
about the original post... besides dedicated sporty models like frs, toyota is a very conservative company, and fiscally conscious and very focused. the rav4 has the 4 banger only because it helps them keep costs lower and it's "good enough" for the vast majority of consumers looking for an affordable, well built cuv. i do personally find it boring though, but i'm not the target customer.

the highlander is a nice vehicle, but the v6 still only comes with a 5 speed auto, an obvious cost-cutting move that's kind of insulting to consumers. it's also lacking options available on other suvs these days.

so while boring is ok to me, i think the feature set is quite weak.
Agree again. I'm looking forward to seeing what the new Highlander offers...it should be here in the next few weeks, as well.

Originally Posted by SteVTEC
They seemed to have addressed 90% of my driveability complaints in the new RAV4, but then dropped the V6 that made those complaints matter. Like a "Sport" mode for the 4WD to help you get out of a corner without understeering as much, or torque steer just passing someone in 2nd or 3rd gear. Okay they fixed it great. But only a NA 4-cylinder now and no V6. WTF???
Pretty annoying. They refine the platform and give it some great features (DTC AWD), but then remove the engine that would have allowed those improvements to shine

Originally Posted by gray_es300
Landcrusiers are fun to drive, i love them. The new one is just so vast, the sequoia is to, especially how quick it is. Just my opinion though. I did enjoy driving the 4runner as well, its no x5, but still.
I love the LC as well, but I wouldn't call it fun to drive, personally. Certainly enjoyable just because it's such a remarkable vehicle, but there's no real "fun to drive" element unless you mash on the throttle...still love the 5.7L V8, even if it's needing an update

Originally Posted by nabbun
Land Cruiser is still one bad *** vehicle. Angus Mackenzie from Motor Trend loves that vehicle. It's functional and dead reliable.
Agree.

Originally Posted by pbm317
IToyota right now doesn't have the right unibody frames or powertrains to support a good sporty SUV. Sad that Chrysler can slap together a better CUV than Toyota. Grand Cherokee and Durango are both phenomenal and are selling pretty well.
This is largely my problem, and I think the Grand Cherokee is a great reference point. Jeep has done an incredible job delivering a vehicle that's very capable off road, luxurious, refined and enjoyable on road, and packed with the technology, features and powertrains that make it class leading. It seems to me that because Jeep isn't trying to split the difference between BOF and unibody and create distinctly different personalities between them, like Toyota does with the 4Runner and Highlander, they are able to deliver a product that is actually superior to both.

Aside from maybe the LX and Land Cruiser, Toyota doesn't have an SUV/CUV right now that is class leading, or even really close to it. RX 450h maybe?
Old 12-04-13 | 08:08 AM
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Originally Posted by Hoovey2411
CX-9 is a darling for its size
Wife likes her CX-5 too
Old 12-04-13 | 10:38 AM
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Originally Posted by Allen K
Wife likes her CX-5 too
I've always been a fan of the CX Series. Even the less reliable CX-7 I was minutes away from buying when fate lead me to my IS
Old 12-04-13 | 10:46 AM
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A friend of mine had a CX-7 for a while. Aside from the turbo engine chugging gas, she liked it a lot



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