Official Next Gen Chrysler 200 Thread
#212
There's people out there who will buy a non-luxury car at a high price if it has the right options, as evidenced by the gentleman in another thread who just took home a $50k Explorer.
#214
we will soon see how it goes... car looks but prices even at lower levels are higher than usual for Chrysler ... also, all these pics from models that look good are from these $38k cars... low end loses a lot of equipment.
#215
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It's why most brands have close overlap at the top end of the non-luxury division with the start of the luxury division.
#216
Lexus Champion
There's also lots of people who want a really nice car without the image that a luxury badge carries. For example, an Avalon and a Lexus ES are very similar in class but many people will choose the Avalon because they don't want the Lexus badge. Honestly, I would too. Aside from the fact that the Avalon is a better car. Just as a lot of people buy an Accord EX-L instead of the Acura they could afford.
It's why most brands have close overlap at the top end of the non-luxury division with the start of the luxury division.
It's why most brands have close overlap at the top end of the non-luxury division with the start of the luxury division.
In the past, being in the market for a mid-sized crossover, the difference between a Pilot EX-L/Highlander Limited (with nav), and an MDX/RX with nav is $8,000-$10,000 (especially when the lux brands bundle features like auto high beams and other features which are nice, but completely unnecessary). I can't justify that, and I'd rather get more for my money than get the base MDX/RX (or whatever).
#217
There's also lots of people who want a really nice car without the image that a luxury badge carries. For example, an Avalon and a Lexus ES are very similar in class but many people will choose the Avalon because they don't want the Lexus badge. Honestly, I would too. Aside from the fact that the Avalon is a better car. Just as a lot of people buy an Accord EX-L instead of the Acura they could afford.
It's why most brands have close overlap at the top end of the non-luxury division with the start of the luxury division.
It's why most brands have close overlap at the top end of the non-luxury division with the start of the luxury division.
Now for 200 to be able to sell at those prices, we will see easily. It really depends on the car itself, not just the brand (which is weak). If it ends up being crappy car like Dart, then it will be failure, just like Dart.
Everyone thought Dart would be Corolla/Civic competitor before it went on sale.
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