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How is this Lexus video related to cars?

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Old 01-24-14 | 10:10 AM
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Default How is this Lexus video related to cars?

http://www.lexus-int.com/amazinginmotion/swarm/

I am confused what its got to do with the RC F or any of its cars
lol

someone please help enlighten me
Old 01-24-14 | 10:28 AM
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That vid was made for the UK.

Their rationale:

‘Swarm’ is the result of cutting edge technology combined with imagination and creativity.

These unique quadrotors were inspired by the design and material principles of Lexus and constructed to an incredible level of detail and precision. Advanced motion capture camera technology is then used to programme the complex movement paths of each quadrotor, resulting in the stunning movement patterns seen in the film.
Link

Old 01-24-14 | 10:49 AM
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When my write-up is done I hope to explain some of their thoughts on marketing and design. I liked it but to me the merge with the NX at the end was tough to draw.
Old 01-24-14 | 11:54 AM
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Yeah I saw that Swarm video the other day. Pretty cool
Old 01-24-14 | 12:08 PM
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Originally Posted by UberNoob
I am confused what its got to do with the RC F or any of its cars
lol

someone please help enlighten me
can't help ya there
Old 01-29-14 | 04:24 PM
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By the way, did you know that the Swarm is not CGI? They're not computer generated.

THEY ARE REAL ROBOTS!!!


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