Cadillac ATS Coupe and Escalade to make European debut at Geneva
ATS Coupe: superior driving dynamics meet elegant design
New Escalade boasts more efficient 6.2L V8 engine, radically new exterior and crafted interior
Elmiraj Concept offers futuristic vision of performance and luxury


ZURICH – First unveiled at the New York and Detroit Auto Shows, respectively, the Cadillac ATS Coupe and the new Escalade SUV are a few weeks from celebrating their European premiere in Geneva. Cadillac is also showcasing the Elmiraj concept for the first time in Switzerland and the production version of the ELR premium coupe featuring Cadillac’s Extended Range Electric Vehicle technology.


“The Cadillac ATS Coupe and the new Escalade offer a myriad of new features, ranging from enhanced engines to improved safety and infotainment solutions to purposeful, elegant design,” said Tom Anliker, Managing Director, Cadillac Europe. “We are confident that both models will leave a distinctive mark in the respective segments.”


ATS Coupe delivers outstanding driving pleasure

The ATS Coupe rides on the same 2,775 mm wheelbase, but features wider front and rear tracks than the sedan, standard 18-inch wheels and its own bodywork. The roof, doors, rear fenders and trunk lid are unique to the Coupe, along with a specific front fascia and front fenders. It is also the first production model to wear Cadillac’s revised crest.

Cadillac’s most compact premium Coupe ever will go on sale in Europe as of fall 2014, offering drivers the choice of rear-wheel drive or all-wheel drive, and the power from a 2.0L turbocharged four-cylinder engine.

Its strong lightweight structure and a power-to-weight ratio at the top of its segment enable the ATS Coupe to provide exhilarating performance with efficiency. Power is supplied by a 276 horsepower (203 kW) 2.0L Turbo engine that has been upgraded from the current ATS sport sedan to deliver nearly 14 percent more torque.

Key elements that contribute to the ATS Coupe’s responsive ride characteristics include a nearly perfect 50/50 weight balance, a low center of gravity, refined suspensions, and Cadillac’s Magnetic Ride Control real-time damping system.

The ATS Coupe is equipped with the CUE infotainment system. CUE is built around an eight-inch LCD multi-touch sensitive screen and designed to enhance the driving experience and complement customers’ increasingly connected lifestyles.

New Escalade sports radically new design
The fourth-generation Escalade is a bold, entirely new design yet instantly recognizable. It establishes new benchmarks for hand-tailored craftsmanship and technology. The new Escalade will be on sale in Europe towards the end of 2014 and will, for the first time in Europe, be available as an extended-length (ELV) edition.

Offered exclusively in Europe with a 4WD drivetrain, Cadillac’s flagship SUV features a new 6.2L V-8 engine that is more powerful and more efficient compared to its predecessor. It comes with acclaimed Magnetic Ride Control, the world’s fastest reacting suspension system as standard.
The exterior features crisp and sophisticated surfaces, accented by dramatic light-emitting diode (LED) lighting. The comprehensively redesigned interior offers more comfortable seats, leather that is hand cut, sewn and wrapped, with wood trim options. CUE, Cadillac’s advanced system for connectivity and control, is standard. Thanks to a stronger new body structure and Bose Active Noise Cancellation, the interior is also dramatically quiet.

Elmiraj Concept commands presence and poise
The Elmiraj Concept provides an insight into how Cadillac envisions performance and luxury for the next generation of discerning drivers. It advances Cadillac’s philosophy of dramatic design and performance, and strengthens the company’s commitment to lightweight, agile cars.
At 521 cm in overall length, the four-seater commands presence and poise. The Elmiraj and the new ATS coupe bothcarry the new edition of the Cadillac emblem, which sharpens the focus on the crest and reflects the evolution of Cadillac’s Art and Science philosophy. The Elmiraj is powered by a 4.5-liter twin turbocharged V8 engine delivering an estimated 500 hp.
The car’s instrumentation features an analog tachometer and speedometer that are transparent. A wide screen high resolution display, which projects driver information and images from a front-mounted camera, sits directly behind the analog gauges.

Cadillac ELR adds new dimension of advanced technology
The provocative and progressive ELR premium coupe is the first car with Extended Range Electric Vehicle (EREV) technology by a full-line premium automotive brand.

It is adding a new dimension of advanced technology to Cadillac and the luxury marketplace. With its electric propulsion system made up of a lithium ion battery and a four-cylinder gasoline-powered generator, most daily driving can be done on electric power alone. At the same time the range-extending generator ensures a combined total driving range of more than 480 km on a full change and tank.

The interior introduces a new design theme that will define future Cadillac models, emphasizing modern elegance, technology and precisely crafted details.
ELR’s confident and responsive EREV driving technology is enhanced with exclusive Regeneration on Demand and selectable drive modes that add to the pleasurable driving experience and make the most of efficiency.

Cadillac is also showcasing the Elmiraj concept for the first time in Switzerland