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February 2014 Sales Thread

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Old 03-03-14, 07:41 AM
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Arrow February 2014 Sales Thread


General Motors Co. (NYSE: GM) dealers delivered 222,104 vehicles in the United States in February 2014. Total sales were down 1 percent compared with a year ago, beating outside expectations. Retail and fleet sales were both down 1 percent. GM increased its sales from January 2014 by 30 percent, more than 10 percentage points better than the industry as a whole.

“Weather continued to impact the industry in February, but GM sales started to thaw during the Winter Olympic Games as our brand and marketing messages took hold,” said Kurt McNeil, U.S. vice president of Sales Operations. “Car and crossover sales were particularly strong at Buick and Chevrolet, and we continue to have a strong mix of pickup sales.

“Despite a slower start to 2014 than most people expected, we look forward to a very successful year, backed by plenty of new products and what should be the strongest GDP growth since the end of the recession.”


February Sales Highlights (vs. 2013)
Passenger car sales were up 8 percent, with Buick deliveries up across the board.
The Chevrolet Sonic, Cruze and Malibu posted double-digit sales increases.
The Chevrolet Cruze and the Buick Verano had their best February sales ever.
Deliveries of the Corvette were up 149 percent.
The all-new 2014 Cadillac CTS sedan helped drive a 7 percent increase in retail sales for the CTS range. Segment share is estimated to be up 1.6 points.
Crossover sales were up 4 percent. Sales of the Buick Encore nearly doubled, the Cadillac SRX was up 23 percent and GMC Acadia deliveries were up 2 percent. The Buick Enclave and Chevrolet Equinox had their best February sales ever.
Retail deliveries of Chevrolet and GMC large SUVs were up 14 percent.
GM’s retail share of light-duty pickup sales increased an estimated 2 percentage points or more from January 2014.
The mix of light duty pickups powered by GM’s all-new EcoTec3 V6, which offers best-in-class fuel economy, towing and payload (depending on configuration) increased 2 percentage points month over month to about 20 percent of retail sales.
The average transaction prices for GM’s full-size pickups were in line with January 2014 levels, according to mid-month J.D. Power PIN estimates. More than half of light-duty pickup sales continue to be premium-contented models.
Incentive spending increased slightly month over month on both an absolute basis and as a percentage of average transaction prices due primarily to the sell-down of older model heavy-duty pickups and large SUVs. GM’s increase was less than the industry average, according to J.D. Power PIN.
GM increased its commercial fleet sales for the 4th month in a row, with deliveries up more than 1 percent; commercial deliveries are up 8 percent year to date.
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Old 03-03-14, 07:58 AM
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Lightbulb Ford / Lincoln

Ford F-Series, America’s best-selling truck for 37 years, posts best February U.S. sales in 8 years
Continuing its momentum during the past 5 months, Lincoln sales increase 36 percent on strong MKZ and MKX performance
Ford Motor Company February U.S. sales of 183,947 vehicles decline 6 percent compared with last year; retail sales total 125,919 vehicles, down 4 percent
Download Full Sales Release (PDF)

DEARBORN, Mich., March 3, 2014 – Ford Motor Company U.S. total sales of 183,947 vehicles in February are down 6 percent from a year ago. Retail sales of 125,919 vehicles are off 4 percent. Ford F-Series and Lincoln brand vehicles posted strong gains.

“Sales surged in the final week, providing us momentum after a slow start to the month,” said John Felice, Ford vice president, U.S. marketing, sales and service. “Ford Fusion continued its strong retail sales performance in the West, outpacing the mid-size sedan segment. F-Series and Lincoln also continued to perform well.”

F-Series sales totaled 55,882 in February, making the month Ford’s best February for F-Series in 8 years.

Led by MKZ and MKX, Lincoln sales of 6,661 are up 36 percent in February compared with a year ago. This represents Lincoln’s fifth straight month of positive sales gains, with double-digit gains in 4 of these 5 months. Over the last 5 months, Lincoln sold 34,476 vehicles, representing a 26 percent increase over the same period 1 year ago.

Ford Motor Company fleet sales were off 10 percent in February, as winter weather again delayed a portion of fleet orders. The volumes are anticipated to be made up in March.

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Old 03-03-14, 08:26 AM
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Lightbulb Chrysler

47th-consecutive month of year-over-year sales gains
Chrysler, Jeep®, Ram Truck, and FIAT brands each post sales gains in February compared with same month a year ago
Jeep brand records its best February sales ever
Ram pickup truck sales up 26 percent; best February sales in 8 years
6 Chrysler Group vehicles record their best February sales ever
Strategic Vision names 7 Chrysler Group vehicles as “Most Loved Vehicles in America”
March 3, 2014 , Auburn Hills, Mich. - Chrysler Group LLC today reported U.S. sales of 154,866 units, an 11 percent increase compared with sales in February 2013 (139,015 units), and the group’s best February sales since 2007.

The Chrysler, Jeep®, Ram Truck, and FIAT brands each posted year-over-year sales gains in February compared with the same month a year ago. The Jeep brand’s 47 percent increase was the largest sales gain of any Chrysler Group brand during the month. Chrysler Group extended its streak of year-over-year sales gains to 47-consecutive months in February.

“The severe weather has been ideally suited for our legendary Jeep 4x4 capability as Jeep brand sales were up 47 percent and the brand had its best February sales ever,” said Reid Bigland, Head of U.S. Sales. “Overall February was another solid month for Chrysler Group as our total sales were up 11 percent and we achieved our 47th-consecutive month of year-over-years sales growth.”

6 Chrysler Group vehicles set sales records in February. The Jeep Compass, Jeep Patriot, and Jeep Wrangler each turned in their best February sales ever. The Chrysler 200 mid-size sedan and the Dodge Journey mid-size crossover also logged their best ever February sales. The Ram pickup truck, with its 26 percent increase, posted its best February sales in 8 years. Sales of the all-new Jeep Cherokee mid-size SUV were up 12 percent compared with sales in the previous month of January.

Chrysler Group finished the month of February with an 85 days supply of inventory (546,107 units). U.S. industry sales figures for February are internally projected at an estimated 15.8 million units Seasonally Adjusted Annual Rate (SAAR).

February 2014 U.S. Sales Highlights by Brand

Jeep® Brand

Jeep brand sales were up 47 percent in February, the brand’s best February sales ever and the largest percentage sales gain of any Chrysler Group brand for the month. The Jeep Compass, Jeep Patriot and Jeep Wrangler each set a sales record for the month of February. Jeep Grand Cherokee sales were up 34 percent, the largest percentage sales gain of any Chrysler Group model in February. Sales of the all-new Jeep Cherokee mid-size SUV were up 12 percent compared with sales in January, its 2nd-best monthly sales performance since arriving in dealerships in October.

The new Cherokee won a MotorWeek Drivers’ Choice Award for Best Small Utility in February, while Strategic Vision added the Grand Cherokee to its list of “Most Loved Vehicles in America” in the Mid-size SUV category. For a 2nd consecutive year, Kelley Blue Book’s KBB.com honored the Patriot for having the lowest 5-Year Cost to Own in the compact SUV/crossover category.

Ram Truck Brand

Sales of the Ram pickup truck were up 26 percent in February, its 46th-consecutive month of year-over-year sales gains and its best February sales since 2006. Ram Light Duty sales increased 30 percent in February, while Ram Heavy Duty pickups were up 19 percent. Shipments of the Ram 1500 EcoDiesel began in February. The EcoDiesel-powered Ram 1500 earned a 28-mpg rating in February from the U.S. Environmental Protection Agency, the best highway-cycle test result ever achieved by a full-size, half-ton pickup.

The Ram 1500 and Ram 2500/3500 were named “Most Loved Vehicles in America” by Strategic Vision in February. The Ram 1500 also earned Best Pickup Truck for the 2nd year in a row in MotorWeek’s annual list of Drivers’ Choice Awards.

With its 8 percent increase, the Ram Cargo Van recorded its best February sales ever.

FIAT Brand

FIAT brand sales were up 5 percent in February, its best February sales since the brand returned to the U.S. market in 2011. It was the brand’s 3rd-consecutive month of year-over-year sales gains. The Fiat 500 Abarth, Fiat 500e all-electric vehicle, and Fiat 500 Cabrio Abarth each logged year-over-year sales gains in February. Sales of the all-new Fiat 500L were up 10 percent in February compared with sales in the previous month of January. The FIAT brand launched the 2014 Abarth Track Experience in February, giving Fiat 500 Abarth owners the opportunity to develop their driving skills in a 1-day performance adventure. Drivers pilot cars from a fleet of Abarths provided and put their skills to the test through 4 driving modules: autocross, head-to-head challenge, driving dynamics and performance drive. Drivers end their day by riding shotgun as professional drivers push the track-tuned Abarth vehicles to the limit.

Chrysler Brand

Chrysler brand sales were up 1 percent in February, compared with the same month a year ago, led by the Chrysler 200. Sales of the 200 were up 5 percent in February, the mid-size sedan’s best ever February sales. The all-new 2015 Chrysler 200 will arrive in dealerships during the 2nd quarter of this year. Chrysler Town & Country sales were up 1 percent in February, the minivan’s best February sales in 2 years and its 7th-consecutive month of year-over-year sales gains.

Dodge Brand

Sales of the Dodge Durango full-size SUV were up 15 percent in February compared with the same month a year ago, extending its run of year-over-year sales gains to 16-consecutive months. It was the Durango’s best February sales since 2006. The Dodge Journey mid-size crossover recorded its best February sales ever, while sales of the Dodge Grand Caravan minivan were up 1 percent. Dodge brand sales were down 11 percent in February compared with the same month a year ago, but up 43 percent compared with January sales.

Building on the Dodge Journey’s best sales year ever in 2013, the Dodge brand introduced a new Journey model – the 2014 Dodge Journey Crossroad – at the Chicago Auto Show in February. The Crossroad features distinctive new front and rear fasciae, Platinum Chrome side sills and unique 19-inch Hyper Black aluminum wheels, giving the 3-row, 7-passenger crossover a rugged, capable look. The interior is loaded with premium finishes and features, including the 8.4-inch Uconnect touchscreen, new leather seat design and Liquid Graphite appliques. It is positioned between the SXT and Limited models in the Journey lineup and will begin arriving in Dodge dealerships this spring.

The new Dodge Challenger R/T Shaker models with their functional throwback “Shaker” hoods are in hot demand as they start making their way to Dodge dealers across the country. The Dodge brand received 2,000 dealer orders – its entire 2014 model year production run – for the Dodge Challenger R/T Shaker in just 4 days. With its functional “Shaker” hood and unmistakable Dodge muscle-car cues, the new 2014 Challenger R/T Shaker marks the return of 1 of the brand’s most coveted performance options.

4 Dodge brand vehicles – the Durango, Dodge Dart, Dodge Charger, and Dodge Challenger – were named in February as “Most Loved Vehicles in America” by Strategic Vision in their respective categories. The Dodge Grand Caravan earned the 5-Year Cost to Own Award from Kelley Blue Book’s KBB.com. The Grand Caravan has the lowest 5-Year Cost to Own in the minivan/van segment.
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Old 03-03-14, 08:33 AM
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Post Nissan / Infiniti


Nissan Group announced today total U.S. sales for February 2014 of 115,360 units, an increase of 15.8 percent compared to last year.

Nissan Division highlights:
Nissan set a February record with 105,631 deliveries, an increase of 16.7 percent over the prior year. This marks a monthly record for Nissan division in 11 of the last 12 months.
Rogue crossover sales also set a February record up 72.6 percent with 17,197 deliveries in the month. February marked the 3rd full month of sales for the all-new 2014 Rogue, which is now being built at Nissan's Smyrna, Tenn. assembly plant.
Sales of the all-electric Nissan LEAF set a February record, increasing 118.2 percent to 1,425.
Nissan Altima sales totaled 30,849 units in February, an increase of 11.3 percent.
Sales of the Nissan Frontier pickup rose 111.7 percent to 5,791 units.
Nissan Juke sales set an any-month record at 5,197, up 83.7 percent.
Sentra sales were up 22.7 percent to 12,339 vehicles.
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Old 03-03-14, 08:43 AM
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I see TONS of Leafs (Leaves?) in Atlanta. For all of the buzz around the Volt, Nissan was the one who delivered the most successful product, I think.
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Old 03-03-14, 08:45 AM
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Lightbulb Subaru


Subaru of America, Inc. has announced continuing record sales with February sales of 34,909 vehicles, a 24% increase over February 2013.

Increased availability of the strong selling Forester and Crosstrek models helped sales as both models continued their strong performances. Subaru expects this sales momentum to continue throughout the year, with the debut of the all-new 2015 Legacy mid-size sedan which is due to launch later in 2014. The continued growth in Subaru sales is the result of strong retention and attracting new buyers - 60% of Subaru buyers are new to the brand.

Thomas J. Doll, president and COO of Subaru of America said; “Our sales momentum continues and we are launching new models at record pace. We have a lot to look forward to in 2014.”

H. William Cyphers, senior vice president of sales said; "With an-all new line-up due by mid year, we can expect our strong sales performance to continue for the remainder of the year and put us in great position to achieve our target of 460,000”.
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Old 03-03-14, 08:49 AM
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Arrow Vw

February sales total 27,112 units
Jetta Sedan delivered 10,597 units for the month
Passat delivered 6,997 units for the month
Tiguan delivered 2,019 units for the month
High-mileage, TDI® Clean Diesel models accounted for 16.8 percent of sales in February
Passat TDI sales were 1,696, representing 24.2 percent of sales of the vehicle
Herndon, VA (March 3, 2014) — Volkswagen of America, Inc. (VWoA) today reported 27,112 units delivered in February.

“February was an expectedly modest month with the wind down of outgoing models and the fewest number of selling days,” said Mark McNabb, chief operating officer, Volkswagen of America. “Nonetheless, we are pleased to see our core vehicles and TDI Clean Diesels continue to show strength in the market. With a full range of fuel-efficient vehicles, 7 of which deliver more than 40 mpg on the highway, we anticipate steady demand as we enter the spring selling season.“

Total Jetta deliveries (including SportWagen) for February accounted for 11,908 units. The Jetta recently received a number of changes for the 2014 model year, including the adoption of a new, 1.8-liter TSI® turbocharged and direct-injection EA888 engine. Equipped with the available new, direct-injected, turbocharged engine and a 6-speed automatic transmission, the Jetta 1.8T achieves an EPA estimated fuel economy figure of 36 mpg on the highway, an improvement of 5 mpg compared with the previous 2.5-liter engine.

The Chattanooga-built Passat deliveries totaled 6,997 units delivered for the month. In February the Passat TDI, the only clean diesel in the midsize sedan segment, delivered 1,696 clean diesels. The 2014 model also received Volkswagen’s new 1.8-liter TSI engine, which offers 170 horsepower and 184 pound-feet of torque. The manual transmission model achieves an EPA estimated fuel economy figure of 24 mpg in the city and 35 mpg on the highway, an improvement of 3 mpg over the outgoing 2.5-liter engine’s highway figure.

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Old 03-03-14, 09:29 AM
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I am kind of surprised at two data points, the introduction of the new CTS has not created a pop in sales numbers (maybe the pricing is just too high) and Nissan sells a cramp lohd more Jukes than I had imagined (over 5000 in a month)
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Old 03-03-14, 12:21 PM
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Toyota/Lexus Canada:

Toyota Canada Inc. reports best-ever February for Lexus, sales up 20%
Total TCI sales up 1.5% in February, up 5.8% for the first two months of the year
February record for TCI truck sales

TORONTO, March 3, 2014 /CNW/ - Toyota Canada Inc. (TCI) sold 10,942 vehicles in February, up 1.5% versus 2013, bringing total sales to date in 2014 to 21,381 (up 5.8%).

Lexus set a February record of 980 luxury vehicles sold (up 20%), led by a best-ever February for the Lexus IS sedan, with 241 sold (up 372.5%). It was also the best February ever for TCI truck sales at 5,671 (up 1.2%), bringing the total so far this year to 11,540 (up 20%).

Toyota sales highlights for February 2014 (vs. 2013)

Sales: 9,763 (up 0.5%)
Passenger car sales: 4,598 (up 0.1%)
Corolla sales: 2,631 (up 16.5%)
Yaris sales: 393 (up 32.8%)
Truck sales: 5,165 (up 0.9%) :: New February record :: second straight month of record sales
4Runner sales: 289 (up 73.1%)
Highlander sales: 585 (up 74.1%)
Canadian-built RAV4 sales: 1,966 :: 4,126 sold year-to-date (up 35.6%)
Sequoia sales: 75 (up 74.4%)
Tundra sales: 570 (up 36.7%)
"Toyota has made a number of enhancements to the SUV and truck line-ups over the past year and we are very pleased with the strong consumer response that continued in February as we launched yet another new model, the 2014 Toyota Highlander," said Larry Hutchinson, Vice President, Sales, Toyota Canada Inc. "With the continuing strength of the new RAV4, the new Tundra, updated 4Runner and the addition of a new, special edition Tacoma, Toyota offers a strong product lineup in every segment of the truck and SUV market in Canada."

Lexus sales highlights for February 2014 (vs. 2013)

Sales: 980 (up 20%) :: New February record
Luxury car sales: 474 (up 41.5%)
CT sales: 77 (up 60.4%)
IS sales: 241 (up 372.5%) :: New February record
Luxury SUV sales: 506 (up 5.0%)
GX sales: 41 (up 95.2%)
LX sales: 16 (up 33.3%)
RX sales: 429 (up 6.5%)
Scion sales highlights for February 2014 (vs. 2013)

Sales: 199
xB sales: 45 (up 7.1%)
xD sales: 24 (up 9.1%)

http://www.newswire.ca/en/story/1316...us-sales-up-20

http://media.toyota.ca/pr/tci/docume...bruary2014.pdf

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Old 03-03-14, 12:26 PM
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Originally Posted by S2000toIS350
I am kind of surprised at two data points, the introduction of the new CTS has not created a pop in sales numbers (maybe the pricing is just too high) and Nissan sells a cramp lohd more Jukes than I had imagined (over 5000 in a month)
Hmm. I wonder if the supplies of last-gen CTS's have been flushed out yet. That is a bit disappointing. The CTS does have stiff competition once you get past segment leaders E-class/5-series though; the A6 and GS are very strong competitors.
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Old 03-03-14, 12:39 PM
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^^^ Surprised as well the CTS sales are up only 7% compared to last year's model.

Even worse, the ATS is down 28%. If the Canadian IS sales (372% increase ) are any reflection of the US market, the IS is definitely stealing some of those potential ATS customers.
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Old 03-03-14, 12:43 PM
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Lightbulb The Winter Storm is Delaying My Posting but Here is Honda/Acura


03/03/2014 - TORRANCE, Calif.
Accord, Civic, CR-V and Odyssey continue sales momentum
Acura light trucks rise 29.8 percent to set 5th consecutive monthly sales record
American Honda Motor Co., Inc. today reported February 2014 Honda and Acura vehicle sales of 100,405 units. Acura light trucks bucked the February trend, gaining 29.8 percent for the month on sales of 7,482 units. The Honda Division recorded sales of 88,860.

Honda
Even as the mainstream U.S. auto market slowed from a year ago, 2013 best-sellers Accord, Civic and CR-V earned sales of more than 20,000 units each in February, while Odyssey continued to pull in positive numbers.
Odyssey sales were up 4.6 percent with 8,945 units sold in February
CR-V rose 0.4 percent on sales of 20,759 units
"With the overall market catching its breath we're pleased that core models like Accord, Civic and CR-V each continue to gain more than 20,000 new customers each month," said John Mendel, executive vice president of automobile sales at American Honda. "It just shows once again that when quality and value are baked into the product, consumers will beat a path to your door."

Acura
Acura light truck sales topped even last year's torrid pace with a 5fth straight monthly record, rising 29.8 percent.

Acura Division sales bucked market trends with an increase of 1.6 percent overall on sales of 11,545 units
MDX sales continue to soar with a 54.9 percent increase on sales of 4,563 units last month
RDX posted its 22nd consecutive monthly sales record with sales up 4.2 percent with 2,911 units sold
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Old 03-03-14, 01:11 PM
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Lexus GS and IS both up for February and up YTD over 2013.
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Old 03-03-14, 01:31 PM
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Honda's and Acura's sales dove in the red overall. Most showed negative sales growth. The only notable positive is the Odyssey and MDX. Let's see how long the 2212%+ increase for the RLX lasts (but put into perspective, that's from 16 to a whopping 371 - also note the press report lacked any mention of the RLX since that sales volume is still way below expectations - at this rate they'll barely hit over 4000 total sales in 2014

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Old 03-03-14, 01:48 PM
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GS69, thank you for all the great posts as usual!
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