Lexus apologizes for anti-EV ad, Plug In America calls it 'outdated'
#1
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http://green.autoblog.com/photos/ant...photo-2609172/
Anyone who's spent any time learning about the alternatives to the standard fossil fuel-burning internal combustion engine knows that there are arguments to be made for and against all of the main options. They also know that there is barely any refueling infrastructure for hydrogen fuel cell cars in the US, aside form a handful of H2 stations in California and one in South Carolina. Somehow, though Lexus, recently said there was an "established infrastructure" in 20 states in an online video ad on the company's official site. Another part of that site also made unfair negative comments about battery-powered electric vehicles, saying that it takes too long to charge the cars. Read our original post on the matter here.
In the ongoing discussion about how the US moves away from inefficient gas and diesel engines, this was seen as a real muck up of the facts. Upon seeing the videos, pro-electric vehicle group Plug In America released a statement to AutoblogGreen (Lexus is owned by Toyota):
Hey, Toyota, the 1990s called. They want their outdated anti-EV attack ad back. Plug-in electric vehicles charge while you're sleeping at home, far more convenient than making a trip to a gas station and coming away smelling like carcinogens. Driving on electricity costs about one fifth what it costs to drive the average gas car and about a third what it costs to drive the most efficient hybrid. An electric drive has smooth, instant acceleration which can't be matched by any gasoline engine. If you don't believe me, just ask anyone driving a Toyota RAV4 EV.
The videos were produced by Team One, Lexus' ad agency. Exactly where the information came from and how it made it to the website is unclear, but Lexus spokesman Moe Durand said that Lexus apologizes for offending anyone and has taken the incorrect videos down. The company will review all the materials and alter and adjust the campaign as necessary, he said.
In the ongoing discussion about how the US moves away from inefficient gas and diesel engines, this was seen as a real muck up of the facts. Upon seeing the videos, pro-electric vehicle group Plug In America released a statement to AutoblogGreen (Lexus is owned by Toyota):
Hey, Toyota, the 1990s called. They want their outdated anti-EV attack ad back. Plug-in electric vehicles charge while you're sleeping at home, far more convenient than making a trip to a gas station and coming away smelling like carcinogens. Driving on electricity costs about one fifth what it costs to drive the average gas car and about a third what it costs to drive the most efficient hybrid. An electric drive has smooth, instant acceleration which can't be matched by any gasoline engine. If you don't believe me, just ask anyone driving a Toyota RAV4 EV.
The videos were produced by Team One, Lexus' ad agency. Exactly where the information came from and how it made it to the website is unclear, but Lexus spokesman Moe Durand said that Lexus apologizes for offending anyone and has taken the incorrect videos down. The company will review all the materials and alter and adjust the campaign as necessary, he said.
#2
Lexus Fanatic
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Plug-in electric vehicles charge while you're sleeping at home, far more convenient than making a trip to a gas station and coming away smelling like carcinogens.
#3
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Lexus Advertisement For Hybrid Cars Has Infuriated Electric Car Fans Who Accuse Toyota Of Stoking Fear
![](http://s1.ibtimes.com/sites/www.ibtimes.com/files/styles/v2_article_large/public/2014/09/04/lexus-anti-ev-ad.png?itok=utvmcTEE)
![](http://s1.ibtimes.com/sites/www.ibtimes.com/files/styles/v2_article_large/public/2014/09/04/lexus-anti-ev-ad.png?itok=utvmcTEE)
“Closely monitor charge status. Turn off A/C and radio to conserve power. Get lost searching for charger. Plug in and wait four hours. Repeat.” With those words in the latest Lexus ad campaign deriding fully electric cars, Toyota has made enemies of electric car fans in the U.S., who want to see more cars like the Nissan Leaf, Mitsubishi iMiEV and the Tesla Model S on the road.
“Maybe Lexus still has this ad out there in an attempt to counter the fact the Japanese automaker is losing sales to Tesla?” remarked the green-car blog InsideEVs, a reference to comments made by Brian Smith, a Lexus vice president, regarding the Tesla Model S sedan outselling the Lexus LS flagship full-sized luxury car in the first half of the year.
Earlier this year Lexus retracted a similar swipe at electric vehicles (EVs) after the EV advocacy group Plug In America pointed out that the data used in the video was out of date. In the earlier ad, Lexus suggests public charging outlets require four hours to top off a vehicle’s electric battery pack from empty, and it lowballed the amount of current charging infrastructure. Fans of the lower-emission green cars were quick to point out that public EV charging outlets put out 240 volts, reducing the time to charge, and that most EV owners do most of their charging at home when they’re not using the cars.
Toyota pulled the video making the claims, but ads making the same four-hours-to-charge claim are appearing in print. One of the ads caught the eye of Tesla board member Steve Jurvetson, who accused the world’s largest automaker of “stoking fear.” “I wonder if their [Toyota’s] employees will look back with pride,” Jurvetson said on his photo blog, showing the ad that appeared in Wired magazine last month.
“Maybe Lexus still has this ad out there in an attempt to counter the fact the Japanese automaker is losing sales to Tesla?” remarked the green-car blog InsideEVs, a reference to comments made by Brian Smith, a Lexus vice president, regarding the Tesla Model S sedan outselling the Lexus LS flagship full-sized luxury car in the first half of the year.
Earlier this year Lexus retracted a similar swipe at electric vehicles (EVs) after the EV advocacy group Plug In America pointed out that the data used in the video was out of date. In the earlier ad, Lexus suggests public charging outlets require four hours to top off a vehicle’s electric battery pack from empty, and it lowballed the amount of current charging infrastructure. Fans of the lower-emission green cars were quick to point out that public EV charging outlets put out 240 volts, reducing the time to charge, and that most EV owners do most of their charging at home when they’re not using the cars.
Toyota pulled the video making the claims, but ads making the same four-hours-to-charge claim are appearing in print. One of the ads caught the eye of Tesla board member Steve Jurvetson, who accused the world’s largest automaker of “stoking fear.” “I wonder if their [Toyota’s] employees will look back with pride,” Jurvetson said on his photo blog, showing the ad that appeared in Wired magazine last month.
![](http://s1.ibtimes.com/sites/www.ibtimes.com/files/styles/v2_article_large/public/2014/09/04/lexus-ad-against-evs.jpg?itok=miJ7dNll)
Toyota Motor Corp. (TYO:7203) has pulled no punches in its fight against electric cars. The company, which was the first to make hybrid-car technology mainstream with its Prius, insists the future of driving isn’t lithium-ion batteries but rather hydrogen. Its 2015 Toyota FCV will be out in Japan next spring and will come to limited markets in the U.S. and Europe later next year. Earlier this year Tesla Motors CEO Elon Musk derided the technology, helping to open a schism between EV fans who point out that hydrogen requires fossil fuels and hydrogen fuel-cell supporters who fire back that electric cars are largely dependent on coal and natural gas.
The latest anti-EV Lexus ad captured the attention of Canadian Chevrolet Volt plug-in hybrid electric vehicle owner Steve Koopman, who used his Photoshopping skills to issue a point-by-point response to the ad.
The latest anti-EV Lexus ad captured the attention of Canadian Chevrolet Volt plug-in hybrid electric vehicle owner Steve Koopman, who used his Photoshopping skills to issue a point-by-point response to the ad.
![](https://pbs.twimg.com/media/BwVAnXXIMAAZ5Oy.jpg:large)
Koopman says that Chevrolet’s OnStar app monitors the Volt’s charge status, that he does 95 percent of his charging at home, and that he’s happy to get the equivalent of 100 miles per gallon with the Volt, which can travel 37 miles (combined city/highway) in electric mode before switching to gasoline.
#4
Lexus Fanatic
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Why apologize? That's a nonsense apology for nothing. Like it or not, the fact is that most pure-electric cars, with the possible exception of some Teslas, DO take hours to recharge from typical 110V or 220V outlets. Most electric car owners don't have the advanced high-capacity 400V outlets.
#5
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Why apologize? That's a nonsense apology for nothing. Like it or not, the fact is that most pure-electric cars, with the possible exception of some Teslas, DO take hours to recharge from typical 110V or 220V outlets. Most electric car owners don't have the advanced high-capacity 400V outlets.
#6
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Toyota has a stake in Tesla, shows that Toyota does not rule out any alternative, yet electric is not the alternative for now, and hybrid the to path the way. Lexus does not have to apologies. They did not "hurt" anyone, just showed their arguments, which are valid for now.
#7
Lexus Fanatic
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environmentalists attacking lexus? of course they'll attack anyone questioning their delusional beliefs. "OMG my electric car doesn't cause any emissions!" yeah right.
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#8
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Love love love the GS450h and cannot wait to see this upcoming "500hp" system implemented into the LS, SC and possibly other models. Even though you can force the GSh (and other Lexus hybrids) into EV mode under certain conditions, I'll admit a longer EV cruising range would be nice.
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