It's actually using the new trendy photo design maybe websites are moving to. This actually seems more fashion and design based than a car website. Pretty adventurous going this direction from a company still known for being staid. They really are understanding how important design is, especially visuals.

What I didn't see was any pics of the cabernet interior for the RX F-sport. Big omission to me yet you can build it.

We (vossen) also are going to have something completely different compared to our current website, its taking quite sometime to get it right but some of it is similar in how photography is used.

 

I like the website, but personally can't stand Lexus' "Build Your Own" configurator.

 

The new website reminds me of the style used for the international version (www.lexus-int.com).

 

Still not the best, but not the worst. I think BMW and Audi have the worst website designs.

MB has the best. I love the puns they have for every single feature for all the models.

 

New "Build Your Own" configurator is coming in a few months...