I thought this might be an interesting poll. Putting brand biases aside (although I know that will be difficult) and going only by the badge design, what luxury brands do you think have the worst designed badges? Select up to 5 different options in the poll. I included only the major brands in the poll, including the luxury models from Hyundai (I also added in Buick since I was scolded last time for not considering them a luxury brand).

Here are the choices:

 

Actually moving forward, Cadillac is not using the wreath anymore

 

Well I'll be darned! No longer gets my vote for "worst." Nice removal, looks Decepticon-ish.

 

Voted for lincoln lol ...

almost voted for land rover

 

Land Rover probably has the cheapest-looking one for a luxury nameplate.. I'm also not impressed with the way Buick took out the red/white/blue from its triple-shield and just uses the chrome-outline (they still use the triple-colors in China).

The classiest one of all is probably the Rolls-Royce Flying lady, but that brand, of course, is in the mega-luxury range, not the same class as these choices.

 

My pick were: Lincoln, Acura, Buick. and Land Rover.

 

Not right to pick on Land Rover as their roots are in off road trekking, not the Beverly Hills use they find themselves in now

 

My five, from bad to so-so:

Buick
Lincoln
Volvo
Cadillac
Land Rover

And my favorites Porsche first and MB second. Lexus is mid-pack

 

Volvo. i hate it with passion.

 

The Genesis is surely the most unimaginative, using wings that Aston Martin, Chrysler, and Bentley have used for decades. What does Hyundai have to do with wings? (BTW, Hyundai Aero makes buses, not planes... )


And the Equus is also a blatant bastardization of the Spirit of Ecstasy...

 

It's really hard to pick the 'worst'

But those badges from Korea have no authenticity whatsoever..

 

Right

 

Wow, someone voted for BMW? Obviously never been to Bavaria...

Here are my FAVORITES:

1. Porsche
2. BMW
3. Mercedes
4. Lexus
5. Bentley/RR (tie)
Honorable Mention: Infiniti

Least favorite:

1. Buick
2. Volvo
3. Hyundai Genesis (blatant copy)
4. Hyundai Equus (blatant copy)
5. Acura

 

God, Land Rover is the worst. Not only does it not evoke luxury in the slightest (it would be perfectly at home on any lawn care appliance), it doesn't really say anything at all.

 

IMO both designs are executed very well, but there is no originality.


for equus - if you squint your eyes


you will see a horse - nose tip for sure. so basically it's a winged horse. also the shape has 'U'. but yeah hood ornament was an awful idea. i dig the design, but it's too rolls. it was definitely intentional.

they basically just modernized the famous symbol




Wing - in korean, and probably in all culture means 'soar', 'take off'. it's appropriate for the product named 'genesis'.

yes, it is inspired by many other brands. it's the most widely used symbolism in automotive industry. hyundai being a follower, just followed everybody else.

not sure which came first.













and winged logo is almost as common as a shield logo. i would say the wing and shield is probably the most widely used symbolism among major companies.