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I am not a fan of the commercial either. I think its kind of weak. The guy making out with the chick that shows just a glimpse of the RCF was lame. The dude with the Afro looking at the LFA just seemed weird ( his expession made it seem like he wanted to eat the car not drive it lol). And the clown at the train track grinding his teeth to get going was even more lame. I love Lexus and I love the F brand, but come on ....... we can do better than this .To make matters worse the RCF was the only true F car available ( and its still not out), the GS and IS are F sport ( not true F performance vehicles) and the LFA is a dead fairy tale. I think they should have dropped the ISF in there to have more real F cars . All in all I think it was a flop
The issue, though, with this ad, is not whether Lexus is going after younger buyers or not, but how the ad was done. I agree with bit that it was not well-done.
Originally Posted by LexFather
... I have stated I am not a fan of it either
Originally Posted by dat dude
It's such a stupid commercial. I'm 21 and it makes me think LESS about Lexus than anything else. What happened to the conservative brand Lexus used to be?
Originally Posted by LexsCTJill
This ad is much better than the Buick crap from years ago with SHAQ and Tiger Woods.
damning with faint praise.
Originally Posted by VGer
Show me a 20-something who is smart enough to have the money to buy a Lexus, and I'll show you a 20-something that is too smart for this commercial.
Now if you're targeting the 20-something who wants to buy the Lexus no matter what, only to have it repossessed 8 months later by Lizard Lick towing, then yeah, this is the right commercial for that demo. Because, hey... They had a Lexus for 8 months!
LOL
Originally Posted by I8ABMR
I am not a fan of the commercial either. I think its kind of weak. [great analysis deleted] All in all I think it was a flop
QED. i think we can safely say this ad is poor at best, and insulting at worst.
Originally Posted by LexFather
This ad is showing they want to be noticed, they want to be engaging and passionate.
oh they'll get noticed...
Originally Posted by LexFather
An ad like this is about marketing the Lexus brand as sexy, passionate engaging, vibrant and youthful.
not sure if this was posted. but i love this F'in commercial
Absolutely. This commercial is MUCH better-done than the OP. :thumb up: It focuses on the car, not a young couple getting it on in the rain or a rowdy bunch of young guys in the back seat.
^ the OP wasn't really about one specific car though, but rather a brand and how it makes people feel. In this case the invigorating drive of these cars is similar to the sensation you get making out with someone in the rain
07-15-14, 12:27 PM
