Lexus "F" Commercial
#1
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I don't like this commercial:
Every time I see it, it makes the Lexus brand feel cheap, like a bad 90's Drakkar Noir commercial (as if there was a good one). All other Lexus commercials are great, but this one lands like a lead balloon. Does anyone else feel that way?
Every time I see it, it makes the Lexus brand feel cheap, like a bad 90's Drakkar Noir commercial (as if there was a good one). All other Lexus commercials are great, but this one lands like a lead balloon. Does anyone else feel that way?
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#8
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An outstanding commercial.
I don't think people realize how important younger buyers are to Lexus, the older buyers are there bit the younger ones are what Lexus had to attract going forward.
I don't think people realize how important younger buyers are to Lexus, the older buyers are there bit the younger ones are what Lexus had to attract going forward.
#9
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You have a good point.
I don't care for it, either. A car should sell on its own merits, not on whether a couple decide to have intimacies in public or how young and brash people are who riding in the back seat.
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Last edited by mmarshall; 07-12-14 at 12:44 PM.
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Other have mentioned the voice imaging in this spot. The problem is that it is the complete opposite of the majority of the commercials. The regular spots (with Maurice LaMarche) have an air of intelligence, sophistication, authority, and command of the product that make you want to pay attention and listen...
Here we have this woman trying to be something that sounds sexy, while we watch what looks to be awkward cutscenes from a Telenovela.
If the "F" brand is meant to signify the elite of Lexus, then this commercial does not convey that message AT ALL, and it's a shame to see such beautiful cars cheapened by such a poorly thought out ad.
#12
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I get goose bumps every time I see this, I want this feeling from MY own ads when we market our companies, this is the feeling I want when I see a Lexus F ad and I do not mean race inspired, I am talking about what the brand image projects, what it makes you feel, how it makes you want to be apart of \ associated with the brand.
#13
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QFT. they promote 4 of the 7 deadly sins great image.
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Last edited by bitkahuna; 07-12-14 at 06:22 PM.
#15
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Contrast this commercial to any of the December to Remember spots, and the problem is clear. The December to Remember commercials just genuinely make me happy, the voiceover, the imagery, the fantasy world aspect of the commercial's "reality." It's all pleasant, and makes one proud to be aligned with the product. Even the more mundane ones like the AWD system spot, or the Command Performance Sales Event all have more drive and genuinely kinetic energy than this "F" spot.
Other have mentioned the voice imaging in this spot. The problem is that it is the complete opposite of the majority of the commercials. The regular spots (with Maurice LaMarche) have an air of intelligence, sophistication, authority, and command of the product that make you want to pay attention and listen...
Here we have this woman trying to be something that sounds sexy, while we watch what looks to be awkward cutscenes from a Telenovela.
If the "F" brand is meant to signify the elite of Lexus, then this commercial does not convey that message AT ALL, and it's a shame to see such beautiful cars cheapened by such a poorly thought out ad.
Other have mentioned the voice imaging in this spot. The problem is that it is the complete opposite of the majority of the commercials. The regular spots (with Maurice LaMarche) have an air of intelligence, sophistication, authority, and command of the product that make you want to pay attention and listen...
Here we have this woman trying to be something that sounds sexy, while we watch what looks to be awkward cutscenes from a Telenovela.
If the "F" brand is meant to signify the elite of Lexus, then this commercial does not convey that message AT ALL, and it's a shame to see such beautiful cars cheapened by such a poorly thought out ad.