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Why Unhappy Retirees Are Driving BMWs

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Old 07-18-14 | 08:07 AM
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Default Why Unhappy Retirees Are Driving BMWs

Nice little read...

http://www.businessinsider.com/why-u...ng-bmws-2014-7

On the other hand, the happiest retirees in comparably luxurious cars are driving Lexuses — and in a five-year price comparison, Moss and his team found that owning a Lexus costs 16% less than a BMW. Happy retirees, he found, bought their cars for "comfort" and "cushion."
Old 07-18-14 | 09:46 AM
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makes a lot of sense, and agree that many retirees getting bmws are still in ego/competing (or fighting aging) mode.

but lexus of course is working hard at getting a younger audience, so hopefully they won't alienate the retiree buyers. the non-f / f split is a good approach but like most i still hope they aren't so restrictive on option choices.
Old 07-18-14 | 11:09 AM
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I'd bet that much of that 16% difference in ownership costs are in parts/service. First of all, BMWs, even with some free maintenance, have, like Audi and Mercedes, only a 4/50 warranty, even on the expensive drivetrain parts. Second, it's no secret that BMWs are (usually) less-reliable than Lexus products. Third, BMW, like Mercedes, charges an arm and a leg for repair/service work, if not warranty or done free. Fourth, insurance is often quite high for BMWs, not only for the way many of them are driven, but also for the high price of those replacement parts after an accident.
Old 07-18-14 | 12:08 PM
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great read . Thanks for sharing
Old 07-18-14 | 03:32 PM
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I saw this on yahoo and what struck me as really odd is the BMW pictured. Its that rare convertible with the drop down doors. Really odd choice to show for a BMW.


http://finance.yahoo.com/news/why-un...143200093.html
Old 07-18-14 | 03:58 PM
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....definitely a rare BMW indeed.
Old 07-18-14 | 05:35 PM
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Originally Posted by mmarshall
I'd bet that much of that 16% difference in ownership costs are in parts/service. First of all, BMWs, even with some free maintenance, have, like Audi and Mercedes, only a 4/50 warranty, even on the expensive drivetrain parts. Second, it's no secret that BMWs are (usually) less-reliable than Lexus products. Third, BMW, like Mercedes, charges an arm and a leg for repair/service work, if not warranty or done free. Fourth, insurance is often quite high for BMWs, not only for the way many of them are driven, but also for the high price of those replacement parts after an accident.
My set of RF tires replacement ( Which happens around 20K miles normal driving ) run at $2656.00
Old 07-18-14 | 07:00 PM
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On the other hand, the happiest retirees in comparably luxurious cars are driving Lexuses
And I sure do love life !
Old 07-18-14 | 08:31 PM
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Great article! I'm not there yet, but I'll know what not to buy when I do head to the rocking chair.
Old 07-18-14 | 11:14 PM
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Originally Posted by mmarshall
I'd bet that much of that 16% difference in ownership costs are in parts/service. First of all, BMWs, even with some free maintenance, have, like Audi and Mercedes, only a 4/50 warranty, even on the expensive drivetrain parts. Second, it's no secret that BMWs are (usually) less-reliable than Lexus products. Third, BMW, like Mercedes, charges an arm and a leg for repair/service work, if not warranty or done free. Fourth, insurance is often quite high for BMWs, not only for the way many of them are driven, but also for the high price of those replacement parts after an accident.
I agree with you on most of this. Lexus service is still pretty expensive but the German cars can get really high in price.

It all depends on how much money you want to spend.

For vehicles like Audi, BMW, MB and certain Lexus models, I would rather lease than own.
Old 07-19-14 | 12:29 AM
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I'm forty years off from retirement. It'll be interesting to save articles like this just so I can see what has changed by then.

Sent from my Nexus 4 using IB AutoGroup
Old 07-19-14 | 06:14 AM
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I'll be paying closer attention on the handful of retired folks in my neighborhood now and see what they drive! Good read.
Old 07-19-14 | 07:17 AM
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Originally Posted by corradoMR2
I'll be paying closer attention on the handful of retired folks in my neighborhood now and see what they drive! Good read.
In my area, (Washington, D.C. suburbs) old people drive a variety of vehicles, just like people in other groups. But, in general, I'd say, they seem to be strongly attracted to larger and sometimes older Buicks (Lesabre/Park Avenue/Lucerne/LaCrosse), Cadillac DTS, Lincoln Town Car, Lexus ES350, and those especially well-heeled ones to the Mercedes S-Class, BMW 7-series, and Lexus LS460. While younger people can (and do, in some instances) drive these vehicles, in general, you won't find many under 50 or so in them. It's especially unusual, in my experience, to see someone under 50 in a Cadillac DeVille or DTS.....that is the stereotypical Geezer-car if there ever was one. My former Flight Instructor (one of the exceptions) had an old De Ville for a while (a really comfortable cruiser)....but it was a used one that he had inherited when his uncle passed away.
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