RNM GS3

Yes but current car is a V8, new model is a V6 and there is no more SWB.
Therefore it could possibly start at 68-69k for a RWD and 72-73k for AWD.

If base is 80k for RWD, thats same as 740i which i cant see happening but we will see.

Hoovey689

iTrader: (16)

Even if the LS500 did start at $81,500 like the 740i, its has 416hp and 442lbft to the BMW's 320hp and 332lbft. You're also likely to still get more standard features on the Lexus.

imrankh24

You're giving this car way lessss credit then it deserves. Why can't it be priced the same as a 740. That car is the plainest flagship money can buy, the hand gestures and a complete gimmick and looks like every other BMW on the road. If the current old dated ls can start at 73k and be way behind the segment, this has full rights to start at around 80k and be loaded for more if it is better in every single category than the current ls and 7. And nicer than both cars too.

SW17LS

Just remember that a base LS460L now is $78,820. Lexus doesn't view the V6 as a downgrade from the V8.

If its $80k to start thats a good price IMHO.

RNM GS3

I guess im looking at the fact there are current LS models that start in low 70s and to raise that by $10k is hard to imagine.

RNM GS3

Agreed but historically Lexus offered more features for less money.
Also if they price it too high, they will lose some value minded shoppers to G90, CT6, etc.

Rhambler

Personally, I don't think it's worth $80k.

But here's the deal, Lexus is in a catch 22. If they do price it sub $80k, it kind of diminishes the perception of that "flagship." I think the value pricing Acura did hurt it with the more affluent buyers and they're still trying to recover.

But again, I don't think it's worth that much and knowing Lexus and considering they too realize this (and probably why the GSF was priced so high), this will probably base in the $80s and consequently, I think they'll be sitting on the lot collecting dust.

I would buy a $90k+ 2018 LS if it had a V8, lol. I wouldn't pay $80k for this.

TF109B

How is it not worth it? How can anyone even say that right now? I would understand if you sat in and saw it live, that's without even test driving it. But as of now, it's just been revealed on Monday! The car isn't even a 'week old'

e325rkh

V8 or not, unfortunately, they will probably price the base at least a little higher than the GSF. My view is that they are no longer trying to go head to head with the flagships of the Germans, just like when they started Lexus. However, with that went pricing that undercut the competition. I remember when the LS was cheaper than an E or 5 series.

Hyundai is now doing that with the Genesis. Upon test driving the Genesis, I hope they do discounts like the American luxury brands because they are still priced too high.

peteharvey

I suspect the price will be cheap.
5LS is rather poorly styled in the rear with an engine that comes 2nd in NVH to V8's.

Otherwise they won't sell many.

Why did Lexus have to sell aging 4.5LS so cheap?
Just to sell the car.
And even then, 4.5LS only managed to attract something like 5,000 buyers in the US last year.
A far cry from the 35,000 on debut back in 2007...

Toys4RJill

I think you are dead wrong and completely out of touch with current market conditions. Prices are going up, not down, especially with Japanese imports. . This vehicle screams 90k +++.

SW17LS

But those LS's are the SWB cars. When BMW and Audi did away with their SWB cars, they also did away with that SWB price point. There was an A8 SWB that was available around $70k at one time...no more.

I'm sure pricing will come from the LS460L, not the LS460.

No offense, but I don't see how any of this makes any sense. The LS has always stickered well beneath $80k, has it never been a "flagship"?

IMHO this car is worth $80k to start even without a V8. The engine isn't the only thing or even the most important thing, and most buyers are accustomed to base V6 power in the segment now. People are paying $80k+ for 6 col A8s and 740s.

Hoovey689

iTrader: (16)

Lexus will probably always offer some sort of value. At the same time, if Lexus really wants to reinvent their image and be closer on par with the competition then prices MUST go up. Value as a main theme was important when Lexus was launched, they needed to make a name for themselves. Twenty seven years later, they need to adapt. They've dipped they're toes in the deep end, now its time to drive head first with the LS and LC and take it from there. From the a sophisticated chassis, improved cabin materials, and new available safety and technology, the LS will be better in every objective category. If Lexus does lose some shoppers to the G90, CT6, 7-Series, that's ok, they're all good vehicles in an ever increasing segment, but NONE are perfect including the LS. The LS500 is simply a starting point. Now that it has debuted, Lexus will respond and adjust as the 5LS begins its life cycle.

imrankh24

Yea how exactly is it not worth it? What exactly about it isn't 90k? It blows the 4 and 4.5ls away with everything, v8 or not the specs in the new engine will have you guys eating dust. And I'm sure Lexus will refine the engine a lot it's the flagship. And how exactly is 740 worth it more when it has worse specs and its spartan imho? You guys really need to back your info up and stop just trying to bash the car!

mmarshall

But that's generally because they are being forced into it by current conditions and government CAFE rules. Given more of a free choice (and an open market, free of government interference), I'd bet that V8s would handily outsell turbo V6s in this category....not only with Lexus but its competitors as well.