5 Least Appealing Luxury Brands (APPEAL Survey JD Power)
08-03-14, 04:12 PM
#31
Lexus Fanatic
Well, looking over many of the posts (and the posts in similar threads), It's obvious that the point I brought up earlier is one of the main problems......most of us, as I indicated earlier, can't agree ourselves on which brands belong in which categories, or even the defining-limits of the categories themselves.
Last edited by mmarshall; 08-03-14 at 06:56 PM.
08-03-14, 04:32 PM
#33
Lexus Test Driver
I guess I do not see this as brand perception study or ranking, it seems to show more of who has momentum right now when it comes to just nailing what the demanding consumer wants. As an example, Audi has a lot of people talking regardless of where you are, I am not surprised to see them above BMW for this ranking at this point in time.
08-03-14, 04:34 PM
#34
Lexus Test Driver
I guess I do not see this as brand perception study or ranking, it seems to show more of who has momentum right now when it comes to just nailing what the demanding consumer wants. As an example, Audi has a lot of people talking regardless of where you are, I am not surprised to see them above BMW for this ranking at this point in time.
08-03-14, 06:42 PM
#35
Lexus Fanatic
iTrader: (20)
good points J.P. the full chart does categorize as 'premium' and 'non-premium, which is why i felt 'comparing' wasn't very relevant.
but i finally watched the video at the link and it says the 'APEAL' is based on emotional appeal so it makes sense that a brand like Porsche is tops!
and it also makes sense for the other rankings pretty much. jaguar is dead sexy ...
and volvo, well, it isn't.
but i finally watched the video at the link and it says the 'APEAL' is based on emotional appeal so it makes sense that a brand like Porsche is tops!
and it also makes sense for the other rankings pretty much. jaguar is dead sexy ...
and volvo, well, it isn't.
08-03-14, 07:07 PM
#36
Lexus Fanatic
Originally Posted by bitkahuna
and volvo, well, it isn't.
Volvo, in general, doesn't try and be what I would call (for lack of a better term) a "Glamor Brand". Years ago, they made their mark by selling what were essentially RWD safety-mobiles shaped like shoeboxes...then added some more power, converted to FWD safety-mobiles still shaped like shoeboxes, and then gradually streamlined their shapes with more aero-designs and added some sport-oriented models. But the brand, in America, for a number of reasons, just hasn't caught on with the general public....partially for its staid, schoolmarm image. Witness (arguably) the most noted person in America who actually drives one......Joan Claybrook, Ralph Nader's old protege and ex-Director of the NHTSA.
08-03-14, 11:04 PM
#37
Lexus Fanatic
This thread and this "study" is a joke. Cadillac, Infiniti, & Acura outsell Lincoln and always have. So obviously all three brands are more "appealing" than Lincoln, because buyers would rather spend their money on any one of those three instead. Only a complete idiot would give this ridiculous "study" any credibility 
It is a ridiculous study, no real facts or credibility but someone still eats it up. JD Power "study" has Lincoln not far behind Mercedes, Jaguar and Audi more appealing then Mercedes.
Many of these JD Power ratings/studies are ridiculous but we know why they are often posted.
08-04-14, 07:27 AM
#38
Lexus Fanatic
It is a ridiculous study, no real facts or credibility but someone still eats it up. JD Power "study" has Lincoln not far behind Mercedes, Jaguar and Audi more appealing then Mercedes. Many of these JD Power ratings/studies are ridiculous but we know why they are often posted.And what makes J.D. Power any more credible than the other firms? I'm not going to actually diss them, but I myself served on a former J.D. Power focus group (for the Cadillac CTS)...and I wasn't terribly impressed on how they interviewed people and collected their data. Consumer Reports, on the other hand, has a much wider and more comprehensive source.....and they usually don't try and deal with subjective/objective questions like emotional appeal or image. They deal more with the product itself and customer experience with it, which, IMO, is the way it should be.
08-04-14, 07:43 AM
#39
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And what makes J.D. Power any more credible than the other firms? I'm not going to actually diss them, but I myself served on a former J.D. Power focus group (for the Cadillac CTS)...and I wasn't terribly impressed on how they interviewed people and collected their data. Consumer Reports, on the other hand, has a much wider and more comprehensive source.....and they usually don't try and deal with subjective/objective questions like emotional appeal or image. They deal more with the product itself and customer experience with it, which, IMO, is the way it should be.
Oddly, some love no appeal.
08-04-14, 07:43 AM
#40
It is a ridiculous study, no real facts or credibility but someone still eats it up. JD Power "study" has Lincoln not far behind Mercedes, Jaguar and Audi more appealing then Mercedes. Many of these JD Power ratings/studies are ridiculous but we know why they are often posted.It's a study of brand perception, and I think it mostly aligns with how people perceive these brands.
The real question is, who did they ask to rank these brands? Is it by the people that actually buy cars from them, or by people who wish to one day buy cars from them?
If you ask a guy who's owned a car from 3 or 4 of these brands about his or her opinion, you'll likely get a different answer than someone who hasn't owned any.
08-04-14, 08:18 AM
#41
Lexus Fanatic
I'm not sure I follow you here. In CL discussions, it seems like that's all we HAVE is appeal.
With very few exceptions, there will always be those who find someone to agree or disagree with them.
08-04-14, 07:56 PM
#42
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08-04-14, 08:05 PM
#43
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Audi is hot, they are sexy, they have appeal and it's why Audi which used to sell like crap now outsells Infintii and Acura which was unheard of just 15 years ago. Audi set trends with their leds and use of aluminum and their large grills.
Not sure how anyone on a car Internet forum can question Audi's appeal and greatness right now.
08-04-14, 08:32 PM
#44
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You also are the same guy that said Acura is better/on par with Audi which is straight comedy. Even non car enthusiasts feel Audi is hot as fire right now and they have been that way for a few years now. If you are oblivious to this fact either one lives in a cave or is on some odd sort of denial.
Again, only in bizarro world. Have they improved? sure. Are they more appealing than they used to be? sure. More appealing than MB or BMW? Well that's just crazy talk
If you say so...
08-04-14, 08:53 PM
#45
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Did you, someone that has never posted a car they own, tells me to buy an Audi because I am well aware of their influence in the market! Lmfao. Your rebuttal is naming something infiniti brought to market no one cares about?
Wow so now we need to buy Audi's for giving them kudos. Hilarious.
FYI sales does not equal Appeal. Porsche was number one and they sell a drop in the bucket. Logic fail again.
You have no point again but to bash other brands not infiniti on a Lexus forum.
Johan left, he saw no future.
Wow so now we need to buy Audi's for giving them kudos. Hilarious.
FYI sales does not equal Appeal. Porsche was number one and they sell a drop in the bucket. Logic fail again.
You have no point again but to bash other brands not infiniti on a Lexus forum.
Johan left, he saw no future.