Lex2InfiN

Nobody cares about this study, because it is meaningless and not an indicator of anything relevant. If it was something interesting dealing with hard numbers such as sales percentage increases or something, then that would be far more interesting and indicative of each brand's performance. But it loses all credibility when it places Lincoln over Cadillac and Audi over MB & BMW.

This thread is a logic fail.

mmarshall

Audi seems to be taking more away from BMW than from other brands. But that is not all just because of the rise of Audi itself (though they are in fact doing some very-well-done vehicles right now). As BMW designs turn more and more away rom the Ultimate Driving Machine (and become more the Ultimate Jiving Machine) , a number of former BMW enthusiasts are naturally turning to Audi as currently the best alternative.

T0ked

iTrader: (2)

I don't consider any of the brands on that list as luxury. The only one that I would consider not deserving is Caddy, but they still have a ways to go. I don't see any of the other brands in that list as going anywhere but near-luxury.

dseag2

Audi makes some sexy-*** cars. I was in love with my S5 Cab. Also, the A7 is a looker. And they pretty much have the reliability thing down now, so it is no wonder they are growing market share. If I didn't love my GS so much it would be the Audi dealerships I would be trolling, not BMW and certainly not Acura.

LexFather

They are sexy in the S-Line, S, RS form. The R8 is still amazing. The TT turns heads. They don't make one ugly vehicle. They constantly pop up in conversations with non car people, a sign of appeal. The A7 and A5 Sportback are functional and fun. Audi is a trendsetter and highly admired today.

JD Power is a very highly respected organization. Sadly people with no experience or ownership in this field get to spout off how the survey is meaningless because their favorite brand did poorly. Any reasonable person will look at the entire list and agree it's pretty damn accurate.

DaveGS4

iTrader: (2)

This thread is done, too many personal and rude comments.

lex2infin, Lexfather, I strongly suggest you each add the other to your ignore list. Let's not keep this personal back and forth going on other threads; there have been a bunch here recently and needs to stop.