$100 to Test Drive Lincoln
08-03-14, 07:34 PM
#46
Lexus Champion
08-04-14, 08:22 AM
#47
Lexus Fanatic
And you're right.......simply offering a paid test drive is not total desperation by any means, though the previous poster is also at least partially correct that Lincoln is not in a very good position right now.
08-04-14, 12:10 PM
#48
Lexus Champion
It seems to be happening more than in the past, which shows the intense nature of the competition in today's auto market.
And you're right.......simply offering a paid test drive is not total desperation by any means, though the previous poster is also at least partially correct that Lincoln is not in a very good position right now.
And you're right.......simply offering a paid test drive is not total desperation by any means, though the previous poster is also at least partially correct that Lincoln is not in a very good position right now.
Years ago, GM did a brand-wide "24-hour Test Drive." I'd love to see a revival of that; I'd definitely take an ATS for 24 hours.
08-04-14, 02:58 PM
#49
Lexus Fanatic
Originally Posted by tex2670
Years ago, GM did a brand-wide "24-hour Test Drive." I'd love to see a revival of that; I'd definitely take an ATS for 24 hours.
08-04-14, 04:23 PM
#51
Ford announces free brake pad offer if customers stop by dealers
Ford Offers Motorcraft Brake Pad Replacement Guarantee
• New point-of-sale program at Ford and Lincoln dealerships and Quick Lane Tire & Auto Centers provides consumers with no-cost replacement of Motorcraft brake pads purchased as of July 1, 2014; program applies to passenger vehicles and certain commercial vehicles
• Motorcraft brake pads that have worn down to less than three millimeters will be eligible for no-cost replacement; labor and other parts are not included
• The offer applies to Motorcraft brake pads replaced on a Ford, Lincoln or Mercury vehicle
DEARBORN, Mich., August 4, 2014 – Ford Motor Company has launched a new point-of-sale program at Ford and Lincoln dealerships and Quick Lane Tire & Auto Centers that provides consumers with no-cost replacement of Motorcraft brake pads purchased as of July 1, 2014.
Motorcraft brake pads that wear down to less than three millimeters will be eligible for no-cost replacement as long as the customer owns the vehicle. Customers must still pay labor and installation costs for replacing the brakes, as well as the cost of other parts needed to return the brake system to original operating condition. This offer, called "Lifetime Brake Pad Guarantee," applies to Motorcraft brakes replaced on any Ford, Lincoln or Mercury passenger vehicle and certain commercial vehicles.
To qualify for replacement brakes, customers will need to present their service advisor with their repair order or vehicle identification number.
"This program reflects our commitment to providing customers with an excellent ownership experience regardless of the age of their vehicle," said Frederiek Toney, vice president, Ford Motor Company and president, Ford Customer Service. "Plus, when you purchase Motorcraft parts at a Ford or Lincoln dealer, or a Quick Lane Tire & Auto Center, you know you're getting the right parts installed by the right people. Motorcraft parts are the officially recommended parts for Ford, Lincoln and Mercury vehicles, and these technicians are factory-trained and certified to service our products."
Except for taxi, limousine, postal, police, towing or emergency vehicles, commercial vehicles are also eligible for the program. Racing vehicles are not eligible.
• New point-of-sale program at Ford and Lincoln dealerships and Quick Lane Tire & Auto Centers provides consumers with no-cost replacement of Motorcraft brake pads purchased as of July 1, 2014; program applies to passenger vehicles and certain commercial vehicles
• Motorcraft brake pads that have worn down to less than three millimeters will be eligible for no-cost replacement; labor and other parts are not included
• The offer applies to Motorcraft brake pads replaced on a Ford, Lincoln or Mercury vehicle
DEARBORN, Mich., August 4, 2014 – Ford Motor Company has launched a new point-of-sale program at Ford and Lincoln dealerships and Quick Lane Tire & Auto Centers that provides consumers with no-cost replacement of Motorcraft brake pads purchased as of July 1, 2014.
Motorcraft brake pads that wear down to less than three millimeters will be eligible for no-cost replacement as long as the customer owns the vehicle. Customers must still pay labor and installation costs for replacing the brakes, as well as the cost of other parts needed to return the brake system to original operating condition. This offer, called "Lifetime Brake Pad Guarantee," applies to Motorcraft brakes replaced on any Ford, Lincoln or Mercury passenger vehicle and certain commercial vehicles.
To qualify for replacement brakes, customers will need to present their service advisor with their repair order or vehicle identification number.
"This program reflects our commitment to providing customers with an excellent ownership experience regardless of the age of their vehicle," said Frederiek Toney, vice president, Ford Motor Company and president, Ford Customer Service. "Plus, when you purchase Motorcraft parts at a Ford or Lincoln dealer, or a Quick Lane Tire & Auto Center, you know you're getting the right parts installed by the right people. Motorcraft parts are the officially recommended parts for Ford, Lincoln and Mercury vehicles, and these technicians are factory-trained and certified to service our products."
Except for taxi, limousine, postal, police, towing or emergency vehicles, commercial vehicles are also eligible for the program. Racing vehicles are not eligible.
08-04-14, 07:35 PM
#53
Lexus Test Driver
Your argument makes no sense - all brands are doing this BMW, MB, Jaguar, etc....all these brands are chasing VOLUME and Sales #s Crown.
You want true brand image get a Porsche, Ferrari, Lambo, RR, Bentley - they def wont send you any gift cards for a test drive.
08-04-14, 07:53 PM
#54
Guest
Posts: n/a
Those of us here on CL are a VERY small minority vs. the car buying public at large. If the car brands relied on us, they'd go broke. They need to get their message out to the entire, broader, market, and target the potential buyers they are after.
It's a sophisticated process that sometimes works and sometimes doesn't. That's when you see changes and revisions in the marketing.
It's a sophisticated process that sometimes works and sometimes doesn't. That's when you see changes and revisions in the marketing.
08-05-14, 08:55 AM
#55
Lexus Champion
I have plenty from Lexus over the years for test drives......Latest one I got was last year for the GS!
Your argument makes no sense - all brands are doing this BMW, MB, Jaguar, etc....all these brands are chasing VOLUME and Sales #s Crown.
You want true brand image get a Porsche, Ferrari, Lambo, RR, Bentley - they def wont send you any gift cards for a test drive.
Your argument makes no sense - all brands are doing this BMW, MB, Jaguar, etc....all these brands are chasing VOLUME and Sales #s Crown.
You want true brand image get a Porsche, Ferrari, Lambo, RR, Bentley - they def wont send you any gift cards for a test drive.
There are plenty of people that scoff at Lincoln--including right here in this thread. But if the believe in their product, and can get some people to come in just for the gift card, they might change people's perception of Lincoln. And that's what it's all about.
08-05-14, 09:01 AM
#56
Lexus Champion
True to some extent, but one of the ways (among others) you get new customers is from word-of-mouth from former loyal customers. Many people (including a number of of us here at CL) don't really take marketing and car ads seriously (because we know how much B.S. some of them can have). But we DO take our own impressions (and each other's impressions) seriously, even if we sometimes disagree with each other.
Car companies, and many others, have a lot of gimmicks to get you in the dealer--look at any auto dealer ad in the newspaper, and then read the fine print. They keep at it with these gimmicks because they work enough to justify the costs.
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