Here's one reason Mitsubishi is doing poorly in the U.S.
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I think it's a bit silly to suggest the reason Mitsubishi isn't doing well is because they don't have enough dealers. They can't make a business case to have MORE dealers because the potential sales numbers just aren't there. They had some hot products back in the day, but Mitsubishi has completely dropped the ball over the years and at this point, they are just an afterthought in the automotive world. I've heard a few nice things about the Outlander, but that's about it. I think ultimately their fate is sealed and they will certainly end up the way Suzuki did. Has nothing to do with a lack of dealers
That isn't quite what I said. I said, in the OP, that I was aware of the argument that you are making about the reason for the sparse dealerships being shrinking sales (and that the argument had some merit). But equally true is the fact that, at least with the system of selling vehicles that Mitsubishi has to deal with, the sparse dealerships don't help much.....you cannot sell what you don't have outlets for. That was part of the same problem that killed Isuzu and Suzuki in the American market. As SW13GS pointed out (to some extent, correctly), it's a vicious circle.
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Mitsubishi auto is also doing poorly back home in Japan, due to a manufacturing defect cover up that had resulted in few death incidents. In Japan such incident is widely known as 三菱之恥,literally means shame on Mitsubishi.
If you buy a Mitsu there, people will wonder if your doing ok financially, that's how low the brand image is considered right now. I won't be surprised if the entire Mitsubishi Auto shut its door at some point, even in Japan.
http://ja.wikipedia.org/wiki/%E4%B8%...9A%A0%E3%81%97
If you buy a Mitsu there, people will wonder if your doing ok financially, that's how low the brand image is considered right now. I won't be surprised if the entire Mitsubishi Auto shut its door at some point, even in Japan.
http://ja.wikipedia.org/wiki/%E4%B8%...9A%A0%E3%81%97
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Mitsubishi auto is also doing poorly back home in Japan, due to a manufacturing defect cover up that had resulted in few death incidents. In Japan such incident is widely known as 三菱之恥,literally means shame on Mitsubishi.
If you buy a Mitsu there, people will wonder if your doing ok financially, that's how low the brand image is considered right now. I won't be surprised if the entire Mitsubishi Auto shut its door at some point, even in Japan.
If you buy a Mitsu there, people will wonder if your doing ok financially, that's how low the brand image is considered right now. I won't be surprised if the entire Mitsubishi Auto shut its door at some point, even in Japan.
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Originally Posted by bagwell
Last VR4 ever built - 1999 Mitsubishi 3000GT VR4 Twin Turbo - YouTube[/url]
That 46K list is the main reason the 3000GT and its sister Japanese sports cars (Stealth, RX-7, Supra, 300ZX) left the American market in the 90s. They had gotten too expensive (for the period), too hard to insure, and were simply out of the reach of many buyers. The manufacturers could have partly rectified the situation by lowering prices and content, but chose not to so so.
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I drove my boss's Outlander once. IIRC it was a late 2000's model. Very poor fit and finish, the thing was falling apart. The power seats didn't work.
My friend has an 08 Lancer that he really likes though, and it looks gorgeous in blue. I don't think they've made any changes to it since then though, and that hasn't helped things.
My friend has an 08 Lancer that he really likes though, and it looks gorgeous in blue. I don't think they've made any changes to it since then though, and that hasn't helped things.