swajames

Just awesome

Two simultaneous stories showing both sides of the car, you can alternate between them by pressing "R" as you watch.

Very cool, and very clever

https://www.youtube.com/user/HondaVideo - watch the "Other Side" video

GSteg

iTrader: (15)

That was pretty neat! Love the ending!

pbm317

Very cool. Honda UK has done a number of great ads over the years.

The Cog is still one of my favorite ones:

JT4

Those were great, thanks for posting...

Hoovey689

iTrader: (16)

Someone in marketing needs a raise

bitkahuna

iTrader: (20)

There's a zillion links to other side videos at that link, trailers, teasers, German, Austrian versions, but I don't see uk one. How about a link to the video in question.

Edit: Ah, it's not on YouTube...

Http://hondatheotherside.com

TripleL

OK that was fairly spectacular Very creative!

spwolf

that ad is pretty cool... wing on Type-R still looks a bit too crazy.

mmarshall

Interesting double-sided video, but I'm not sure just how many Civics it's going to sell.

whoster

Wieden + Kennedy London has been doing all of these ads (the OP, "Cog", "This is What a Honda Sounds Like") for Honda UK.

W+K came up with "Just Do It" for Nike in the 80's as well (W+K London is the British off-shoot).