Kia is finishing the next generation Optima development (also called K5), and the next generation codenamed as “JF” will debut during the first quarter of 2015 (the car will be showcased at the New York AutoShow held in April).

This project is a very difficult task for Kia engineers and Peter Schreyer’s design team, how to improve one of the most beautiful and succesful Kia models ever designed, and also lead K-series sales in South Korea. (Kia is currently losing market share every month in its local market)
That’s why the new Kia Optima will feature a more sharper design (will premiere Kia’s new sedans design way, and will be followed by the next generation K7/Cadenza in 2016), a better interior quality and an engine choice between petrol, diesel (in Europe), hybrid (available in late 2015) and for the first time, a plug-in hybrid model (this car will be available during 2016).

The design sticks closely to the current MY2015 Optima, including a wide “tiger nose” grille connected with the headlights from side to side and a wider taillights at the rear end. Speaking with Kia’s design team, the car won’t look like a latest Sorento and Sedona models, because these cars have a different target than sedans.

The petrol model will have more aggressive and sporty air intakes in the front bumper, while the hybrid models get a closed front grille that opens automatically when cooling is required. New wheels and colour palette finished exterior updates.

The interior quality will get another step forward, like in the new generation Kia Sorento, the Optima will have new 8″ inch infotainment system larger getting all the attention from the new leather-wrapped dash. The Optima will use the same chassis as the new Sonata LF, this means a higher use of high-strenght steel, more than 50%, but more weight.

Hope Kia engineers can handle with this and the next generation Optima doesn’t have the same power decrease like the Sonata to keep fuel economy. What do you think?

The Optima will use the same chassis as the new Sonata LF, this means a higher use of high-strength steel, more than 50%, but more weight.

Kia is finishing the next generation Optima development (also called K5),

Hope Kia engineers can handle with this and the next generation Optima doesn’t have the same power decrease like the Sonata to keep fuel economy. What do you think?

Just ahead of its debut at the Geneva Motor Show on March 3, Kia is teasing a new D-segment concept car which most likely previews the next-generation Optima sedan.

The 11th concept car created by the company’s European design studio in Frankfurt, Germany, features “confident, powerful lines which sweep elegantly from Kia’s hallmark ‘tiger-nose’ grille towards the rear of the vehicle,” according to the release.

Kia also says the as-yet-unnamed study has been created “as a spacious and versatile accessory to an active lifestyle, as a purposeful, energetic design study for the style-conscious, and as a sanctuary from the stresses of the modern world.”

Moving on from the press blurb, the teaser photo allows us to notice that the study does not look futuristic at all, leading us to believe it will transition into a production model quite smoothly. The photo also allows us to notice the similar shape to the current-generation Optima, as well as sporty details like the vented fenders and the alloy wheels.