2017 Lincoln Continental
04-15-16, 06:09 PM
#241
I've seen it in person and don't care for how it looks, but the interior seems to be a step up for Lincoln. The price is quite competitive. I don't see it luring BMW Mercedes Audi or Lexus buyers but it has a market.
04-24-16, 12:30 PM
#242
Lexus Fanatic
Lincoln’s Biggest Problem is Itself; Can the Continental Fix That?
https://www.yahoo.com/autos/lincoln-...160001280.html
2017 Lincoln Continentals arrive at dealerships this fall, and when they do, Lincoln needs them to move—quickly. With a starting price of $46,000 for a front-wheel drive model with the 3.7-liter V6 out of the current MKZ, there’s a chance that Lincoln will get what it needs, but is it what it wants?
It’s hard to say what Lincoln actually wants, because as a brand, it’s all over the place. On the one hand, execs are doing their damnedest to differentiate themselves from the competition in terms of image. While other brands are playing up the sporting qualities of its cars, even if they don’t have any, Lincoln is making a play to be the final word in quiet, classy luxury. Lincoln is not attempting to outpace the Germans, and it’s not going in a million different directions with styling like the Japanese, the brand simply wants to be comfortable, and that’s a whole lot harder to sell than you may think.
While the competition isn’t making things easier, the two biggest challenges facing Lincoln actually come from within. First, the brand hasn’t managed to differentiate themselves enough from Ford to be thought of as anything other than a gussied up ride from big blue. People don’t think of Cadillac as a fancy Chevrolet, they think of it as a Cadillac, and that’s because execs went all in on re-defining the brand.
You know what people do think of as a fancy Chevrolet? Buick, and Buick faces all the same problems that Lincoln does, which isn’t good, because Lincoln is aiming to compete with Cadillac like it used to. For Lincoln to really be successful, it’ll have to be different from Ford inside and out, not just in marketing materials.
Second, Lincoln has to come to terms with the fact that it’s made a ton of mistakes. This is highly unlikely, because in the automotive industry mistakes are hardly ever acknowledged, they’re just swept under the rug, and never mentioned again, except after the punch bowl is empty at the company Christmas party.
When everyone has tied one on, the skeletons get dragged out of the closet and things like the MKS are talked about…honestly. But that’s behind closed doors, and any utterance of the inadequacy of the products can be chalked up to the strength of refreshments being served. In the light of day teeth are gritted, smiles are forced, and everyone at Lincoln stands behind their work. It’s quite possible that in the Continental, they have a vehicle they’re actually be proud of. However, they have the monumental task of convincing consumers that this time it’s for real, not like the MKZ before it, or even the LS before that.
Given the availability of a twin-turbocharged, 400-horsepower, 3.0-liter V6 in the lineup, and 30-way(!) adjustable seats, Lincoln might still have a chance. Might…
2017 Lincoln Continentals arrive at dealerships this fall, and when they do, Lincoln needs them to move—quickly. With a starting price of $46,000 for a front-wheel drive model with the 3.7-liter V6 out of the current MKZ, there’s a chance that Lincoln will get what it needs, but is it what it wants?
It’s hard to say what Lincoln actually wants, because as a brand, it’s all over the place. On the one hand, execs are doing their damnedest to differentiate themselves from the competition in terms of image. While other brands are playing up the sporting qualities of its cars, even if they don’t have any, Lincoln is making a play to be the final word in quiet, classy luxury. Lincoln is not attempting to outpace the Germans, and it’s not going in a million different directions with styling like the Japanese, the brand simply wants to be comfortable, and that’s a whole lot harder to sell than you may think.
While the competition isn’t making things easier, the two biggest challenges facing Lincoln actually come from within. First, the brand hasn’t managed to differentiate themselves enough from Ford to be thought of as anything other than a gussied up ride from big blue. People don’t think of Cadillac as a fancy Chevrolet, they think of it as a Cadillac, and that’s because execs went all in on re-defining the brand.
You know what people do think of as a fancy Chevrolet? Buick, and Buick faces all the same problems that Lincoln does, which isn’t good, because Lincoln is aiming to compete with Cadillac like it used to. For Lincoln to really be successful, it’ll have to be different from Ford inside and out, not just in marketing materials.
Second, Lincoln has to come to terms with the fact that it’s made a ton of mistakes. This is highly unlikely, because in the automotive industry mistakes are hardly ever acknowledged, they’re just swept under the rug, and never mentioned again, except after the punch bowl is empty at the company Christmas party.
When everyone has tied one on, the skeletons get dragged out of the closet and things like the MKS are talked about…honestly. But that’s behind closed doors, and any utterance of the inadequacy of the products can be chalked up to the strength of refreshments being served. In the light of day teeth are gritted, smiles are forced, and everyone at Lincoln stands behind their work. It’s quite possible that in the Continental, they have a vehicle they’re actually be proud of. However, they have the monumental task of convincing consumers that this time it’s for real, not like the MKZ before it, or even the LS before that.
Given the availability of a twin-turbocharged, 400-horsepower, 3.0-liter V6 in the lineup, and 30-way(!) adjustable seats, Lincoln might still have a chance. Might…
04-24-16, 02:52 PM
#243
Lexus Fanatic
2017 Lincoln Continentals arrive at dealerships this fall
and when they do, Lincoln needs them to move—quickly.
With a starting price of $46,000 for a front-wheel drive model with the 3.7-liter V6 out of the current MKZ, there’s a chance that Lincoln will get what it needs, but is it what it wants?
On the one hand, execs are doing their damnedest to differentiate themselves from the competition in terms of image.
While other brands are playing up the sporting qualities of its cars, even if they don’t have any, Lincoln is making a play to be the final word in quiet, classy luxury. Lincoln is not attempting to outpace the Germans, and it’s not going in a million different directions with styling like the Japanese, the brand simply wants to be comfortable, and that’s a whole lot harder to sell than you may think.
While the competition isn’t making things easier, the two biggest challenges facing Lincoln actually come from within. First, the brand hasn’t managed to differentiate themselves enough from Ford to be thought of as anything other than a gussied up ride from big blue.
People don’t think of Cadillac as a fancy Chevrolet, they think of it as a Cadillac, and that’s because execs went all in on re-defining the brand.
You know what people do think of as a fancy Chevrolet? Buick,
The one main exception, once again, is probably the new Chevy Impala....on the road, its driving characteristics simply clobbers that of both its Buick and Cadillac competition.
and Buick faces all the same problems that Lincoln does, which isn’t good, because Lincoln is aiming to compete with Cadillac like it used to.
For Lincoln to really be successful, it’ll have to be different from Ford inside and out, not just in marketing materials.
Second, Lincoln has to come to terms with the fact that it’s made a ton of mistakes. This is highly unlikely, because in the automotive industry mistakes are hardly ever acknowledged, they’re just swept under the rug, and never mentioned again, except after the punch bowl is empty at the company Christmas party.
When everyone has tied one on, the skeletons get dragged out of the closet and things like the MKS are talked about…honestly. But that’s behind closed doors, and any utterance of the inadequacy of the products can be chalked up to the strength of refreshments being served. In the light of day teeth are gritted, smiles are forced, and everyone at Lincoln stands behind their work. It’s quite possible that in the Continental, they have a vehicle they’re actually be proud of. However, they have the monumental task of convincing consumers that this time it’s for real, not like the MKZ before it, or even the LS before that.
When everyone has tied one on, the skeletons get dragged out of the closet and things like the MKS are talked about…honestly. But that’s behind closed doors, and any utterance of the inadequacy of the products can be chalked up to the strength of refreshments being served. In the light of day teeth are gritted, smiles are forced, and everyone at Lincoln stands behind their work. It’s quite possible that in the Continental, they have a vehicle they’re actually be proud of. However, they have the monumental task of convincing consumers that this time it’s for real, not like the MKZ before it, or even the LS before that.
At the D.C. Auto Show, when the Lincoln MKS and Cadillac XTS were first displayed a number of years ago, I predicted, at the show, back then, to the very faces of the Cadillac and Lincoln reps, that these two cars were going to classic-fail. I explained, in detail, why they weren't suitable replacements for their two predecessors....the Town Car and DeVille/DTS. Of course, it went right in one set of ears and right out the others....auto marketers can be some of the most stubborn people in the business world. They simply could not (or would not) understand what i was talking about. But time proved me correct....they DID fail, the MKS more so than the XTS
Last edited by mmarshall; 04-24-16 at 03:57 PM.
04-24-16, 07:18 PM
#245
The Continental should be a lot of car for the money, but the challenge it is up against is what is ******* every other carmaker. The country is SUV/CUV crazy right now, so sedans are becoming secondary. Lincoln has done fairly well with the MKZ and MKC. They now need to come out with a Navigator that knocks it out of the park. The sales successes of those models will allow them to continue to develop their other model lines. The RX has done it for Lexus for years.
Lincoln is not living in the 60's and 70's where SUVs were nonexistent. They are competing in a different marketplace now.
Lincoln is not living in the 60's and 70's where SUVs were nonexistent. They are competing in a different marketplace now.
04-24-16, 07:32 PM
#246
Lexus Fanatic
I think you meant the MKX. The mid-size MKZ sedan did not sell well at all.
True, but they still need a good sedan flagship. The MKS just didn't cut it.
For those of you (particularly in America) who are not aware of it, "saioon" is British-speak for "sedan".
Lincoln is not living in the 60's and 70's where SUVs were nonexistent. They are competing in a different marketplace now.
Originally Posted by lexusbexus
but the new Continental is one dashing saloon.
Last edited by mmarshall; 04-24-16 at 07:35 PM.
04-24-16, 07:33 PM
#247
04-24-16, 07:39 PM
#248
Lexus Fanatic
04-24-16, 07:57 PM
#250
Lexus Champion
I recently looked at the new MKX as a replacement for our Q5. A very nice vehicle inside and out that's received some good reviews, although past reliability issues are often mentioned. When it comes to spending around $50k or more for one, I don't know if I could pull the trigger.
04-24-16, 08:36 PM
#251
Lexus Fanatic
I recently looked at the new MKX as a replacement for our Q5. A very nice vehicle inside and out that's received some good reviews, although past reliability issues are often mentioned. When it comes to spending around $50k or more for one, I don't know if I could pull the trigger.
I did full-reviews, BTW, on all three.....the MKX, RX, and NX.
04-24-16, 10:22 PM
#252
Lexus Champion
Have you checked out the new Lexus RX? It will (probably) avoid the reliability issues you could face with the MKX. If you can get past that (IMO) ludicrous grille, it actually rides and drives quite refined and nicely......much better, IMO, than the smaller, more uncomfortable NX.
I did full-reviews, BTW, on all three.....the MKX, RX, and NX.
I did full-reviews, BTW, on all three.....the MKX, RX, and NX.
04-25-16, 10:53 AM
#253
The new MKX is a major step for Lincoln and may prove to be more important than the Continental. It is a direct competitor to the RX and does several things better than the RX. It rides better (both were on 20" wheels), it is quieter, and with the 2.7 turbo it has much better acceleration. Styling is a personal choice, but the MKX conservative style doesn't provoke the love it or hate it reaction of the RX.
Downsides for the MKX when I consider my next car are reliability and depreciation. Ford can manage the depreciation by subsidising lease rates, but I'm concerned about the reliability issue.
Steve
Downsides for the MKX when I consider my next car are reliability and depreciation. Ford can manage the depreciation by subsidising lease rates, but I'm concerned about the reliability issue.
Steve
04-25-16, 11:14 AM
#254
Lexus Champion
The new MKX is a major step for Lincoln and may prove to be more important than the Continental. It is a direct competitor to the RX and does several things better than the RX. It rides better (both were on 20" wheels), it is quieter, and with the 2.7 turbo it has much better acceleration. Styling is a personal choice, but the MKX conservative style doesn't provoke the love it or hate it reaction of the RX.
Downsides for the MKX when I consider my next car are reliability and depreciation. Ford can manage the depreciation by subsidising lease rates, but I'm concerned about the reliability issue.
Steve
Downsides for the MKX when I consider my next car are reliability and depreciation. Ford can manage the depreciation by subsidising lease rates, but I'm concerned about the reliability issue.
Steve
04-25-16, 12:55 PM
#255
Lexus Fanatic
iTrader: (20)
just anecdoes, but my ford explorer - 9 years, 105K mi. and NOTHING went wrong. ex's F150, bunch of years and mikes and NOTHING went wrong. my 15 mo. old Jeep Grand Cherokee - so far, nothing wrong, pure awesome, but hey, Jeep's reliability stinks, right?
