2017 Lincoln Continental
#406
The future of a brand relies on whether or not people enter a brand at the lower price point. Not whether a 65 year old buys their last or second to last car.
#407
Well, many kids today simply aren't interested in cars at all today....and they certainly don't spend hours on car-forums discussing them like we do. Kids and young people these days just seem to be preoccupied with other things, that's all. And part of it is the economic situation...they don't have the same job opportunities that previous generations had, so they don't have as much disposable income. What they DO have, Mom and Dad often buy for them.
#408
Again...Lincoln and Cadillac are NOT companies. They are divisions of other companies. There's a difference. Their successes and failures are not individual, they don't succeed or fail on their own, it all ties into their parent companies.
It may be true that people have the most money when they're about to retire, but that is not a peak earning time or peak spending time. It's the opposite, people contract spending on things like cars and homes when they near retirement age and retirement as they prepare for living without their earned income. Peak earning and spending years are from the early 40s through the late 50s, that's the time when people are earning the most per year that they will earn in their lifetime, and it's a time in life when they are spending the most on lifestyle, luxury cars, expensive homes and second homes, expensive clothing, expensive restaurants, high end travel.
Retired people don't go out and lease a new $70,000 luxury sedan every 3 years in general, employed 45-55 year olds makings $250,000+ do, in general.
I'm not making this up; it's been tested and studied. I would recommend you do some research before you make incorrect statements like "retired people spend the most on cars" that is just NOT true.
As for age and people talking on car forums, how old do you think the average age of a CL member is? I bet it's not even 30.
It may be true that people have the most money when they're about to retire, but that is not a peak earning time or peak spending time. It's the opposite, people contract spending on things like cars and homes when they near retirement age and retirement as they prepare for living without their earned income. Peak earning and spending years are from the early 40s through the late 50s, that's the time when people are earning the most per year that they will earn in their lifetime, and it's a time in life when they are spending the most on lifestyle, luxury cars, expensive homes and second homes, expensive clothing, expensive restaurants, high end travel.
Retired people don't go out and lease a new $70,000 luxury sedan every 3 years in general, employed 45-55 year olds makings $250,000+ do, in general.
I'm not making this up; it's been tested and studied. I would recommend you do some research before you make incorrect statements like "retired people spend the most on cars" that is just NOT true.
As for age and people talking on car forums, how old do you think the average age of a CL member is? I bet it's not even 30.
#409
Well, many kids today simply aren't interested in cars at all today....and they certainly don't spend hours on car-forums discussing them like we do. Kids and young people these days just seem to be preoccupied with other things, that's all. And part of it is the economic situation...they don't have the same job opportunities that previous generations had, so they don't have as much disposable income. What they DO have, Mom and Dad often buy for them.
Here is an article for you.
http://www.chicagotribune.com/classi...309-story.html
Last edited by Toys4RJill; 09-14-16 at 12:31 PM.
#410
Are we still talking about the Continental? Anyway, timing of this thread was perfect. I was leaving work yesterday and saw a red one sitting in the parking lot. Exterior looked pretty decent and I did like how the grill shapes matched the emblem, but otherwise I wouldn't have noticed it if this thread hadn't brought it to front of mind
#411
Are we still talking about the Continental? Anyway, timing of this thread was perfect. I was leaving work yesterday and saw a red one sitting in the parking lot. Exterior looked pretty decent and I did like how the grill shapes matched the emblem, but otherwise I wouldn't have noticed it if this thread hadn't brought it to front of mind
#413
#414
Ted Britt, out by Dulles Airport, has 11 of them on order, but they haven't arrived yet....didn't see any at all on Ourisman's site in Alexandria. I checked Sheehy's site, which is probably closest to you, and they didn't have any listed, either. Typically, but not always, on the dealer-site listings, you'll see a small flag on vehicles which have not arrived yet, saying "Dealer-Ordered" or "In Transit". The last I heard from Lincoln is that they are due out anytime from late this month into the middle of October.
#415
As for age and people talking on car forums, how old do you think the average age of a CL member is? I bet it's not even 30.
#416
I don't know why they didn't just use a Continental-type grille on the new MKC, MKX, and MKZ from the start. Those wing-shaped grilles (and the ones with the vertical buck-teeth) always did look awkward.
#417
#418
Yes, I agree, in the context that you are using the terms, although IMO, I don't think it is a big deal. Regardless of how you define them, though, last time I checked, there is only one Cadillac and one Lincoln in the auto industry.....company or division. And, dealership environment aside, Lincoln is finally starting to LOOK like a division again.
#419
Of course it is a big deal if they survive or achieve their goals....that goes without staying. I very much do see the need for that. What I don't see is the need for arguing over how we define the companies/divisions....in my view, the vehicles themselves are the main issue, though, of course, I think we can both agree that Lincoln's dealership structure needs a lot of improvement. Apart from that Lincoln dealer issue, both are well on the way to meeting those goals....just in time, perhaps, since, soon, the Koreans will also be playing in this league with the new Genesis division , and adding even more competition.
#420
They don't have to sell cars to "survive" is my point. You make a lot of comments about decisions made by these "companies" leading to failure, when that isn't automatically the case. Lincolns sales, or even Cadillacs sales are so insignificant compared to mother Ford or GM that it really doesn't matter. It all depends on whether these companies want to remain in the luxury space.