2017 Lincoln Continental
#1021
Lexus Fanatic
The LS460 is 10 years old and its way more expensive.
And let's see if it does 12k units a year. Sales have declined MoM every month its been at full capacity and now it's under 1000 units. I would disagree that Lincoln would consider a car at this price range a success at 12k units a year.
Tesla? A8? S Class? The Continental does not compare to these cars. It's like 1/2 the average transaction price.
And let's see if it does 12k units a year. Sales have declined MoM every month its been at full capacity and now it's under 1000 units. I would disagree that Lincoln would consider a car at this price range a success at 12k units a year.
Tesla? A8? S Class? The Continental does not compare to these cars. It's like 1/2 the average transaction price.
#1022
Lexus Fanatic
The point is AVERAGE transaction price. The vast majority of Continentals are not $75k black labels, most of them are relatively mid priced units in the $50k range...like I said, about half the average transaction price of an S Class.
People don't cross shop the Continental and the S Class.
#1023
Lexus Fanatic
Buyers speak, and they clearly are willing to spend more for the S Class than significantly cheaper rivals. Something is worth what people are willing to pay for it, and they overwhelmingly choose to pay more for an S Class vs a 7 Series, LS, A8, etc.
The point is AVERAGE transaction price. The vast majority of Continentals are not $75k black labels, most of them are relatively mid priced units in the $50k range...like I said, about half the average transaction price of an S Class.
Last edited by mmarshall; 04-11-17 at 04:03 PM.
#1024
Steve
#1025
The more I see them the more I fancy them. It's still a bit rough around the edges, but is easily the most handsome Lincoln since the LS.
The CT6 is a handsome car too but it doesn't catch my eye compared to the Conti. The front of the Lincoln is very elegant; and the rear, while a bit unconventional, makes it clear to the viewer what car they're looking at. Can't say the same for the Caddy's plain jane rear end.
The CT6 is a handsome car too but it doesn't catch my eye compared to the Conti. The front of the Lincoln is very elegant; and the rear, while a bit unconventional, makes it clear to the viewer what car they're looking at. Can't say the same for the Caddy's plain jane rear end.
#1026
Lexus Champion
A couple of weeks ago while going to the BMW dealership, I noticed a Lincoln-only store nearby. I wonder if this is a test store, or does Lincoln have some stand alone dealerships already open? I know they've discussed opening some but didn't know how far along this concept is.
#1027
Lexus Fanatic
A couple of weeks ago while going to the BMW dealership, I noticed a Lincoln-only store nearby. I wonder if this is a test store, or does Lincoln have some stand alone dealerships already open? I know they've discussed opening some but didn't know how far along this concept is.
#1028
Lexus Champion
Are you in the Chicago area?.............I noticed your Illinois location. I did a dealer-search for the downtown Chicago area, and it is showing what are (apparently) three or four Lincoln-only shops......so it may, in fact, be part of a trend, or just limited to the Chicago area as a test for now. That part, I don't know.
#1030
Lexus Fanatic
The more I see them the more I fancy them. It's still a bit rough around the edges, but is easily the most handsome Lincoln since the LS.
The CT6 is a handsome car too but it doesn't catch my eye compared to the Conti. The front of the Lincoln is very elegant; and the rear, while a bit unconventional, makes it clear to the viewer what car they're looking at. Can't say the same for the Caddy's plain jane rear end.
The CT6 is a handsome car too but it doesn't catch my eye compared to the Conti. The front of the Lincoln is very elegant; and the rear, while a bit unconventional, makes it clear to the viewer what car they're looking at. Can't say the same for the Caddy's plain jane rear end.
#1031
Lexus Fanatic
Sorry, but I couldn't disagree more on the exterior. While the grille, yes, is a little large, it also adds a nice touch of that classy, Jaguar-esque front-end styling also seen in the new Continental and MKZ. And, fortunately, like the rival Escalade, it has kept the classic two-box SUV shape for good visibility and maximum interior space-efficiency instead of going to the humpback-whale roofline and overly-large D-pillars seen in so many of today's vehicles. I say a job well-done.
#1032
Lexus Fanatic
Something is worth what their target consumers are willing to pay, and sales data clearly shows that consumers are willing to pay significantly more for an S Class over less expensive options...so...its not overpriced lol.
As somebody who is a consumer in this segment, if you ask me if cost was no object which vehicle I would choose...I would choose the S Class. For me it has the best attributes in the segment, its the best built, has the nicest interior, has the best and quietest ride, its the most "special". I think you will find that most consumers who choose something else did so with cost as a big reason.
Last edited by SW17LS; 04-12-17 at 12:00 PM.
#1033
Lexus Fanatic
iTrader: (20)
^^^ great post.
most of the public would think a gulfstream plane is overpriced too, because they would NEVER be a customer for one. or a rolex, or most boats, or mcmansions, many vacations, and on and on...
i was with someone today who dropped 5k in best buy in 5 minutes. took me back a bit.
most of the public would think a gulfstream plane is overpriced too, because they would NEVER be a customer for one. or a rolex, or most boats, or mcmansions, many vacations, and on and on...
i was with someone today who dropped 5k in best buy in 5 minutes. took me back a bit.
#1034
Lexus Fanatic
^^^ great post.
most of the public would think a gulfstream plane is overpriced too, because they would NEVER be a customer for one. or a rolex, or most boats, or mcmansions, many vacations, and on and on...
i was with someone today who dropped 5k in best buy in 5 minutes. took me back a bit.
most of the public would think a gulfstream plane is overpriced too, because they would NEVER be a customer for one. or a rolex, or most boats, or mcmansions, many vacations, and on and on...
i was with someone today who dropped 5k in best buy in 5 minutes. took me back a bit.
#1035
Lexus Fanatic
Bottom line is because you personally would not spend the money on something that it costs, it doesn't mean its overpriced. I would never buy a Rolex, it just doesn't have any value to me anywhere near what it costs, but that doesn't mean they are overpriced, people buy them the company is successful and to people who appreciate what they are, they are happy to pay. Hell...Rolexes go up in value over time...but if you offered me a Rolex or a Seiko, I'm going to take the Rolex.
Same is true of the S Class, I have chosen not to spend the money on one at this time, but I understand why its better and what makes it better, and clearly many people are able and willing to pay what they charge since it outsells everything else in the segment despite being significantly more expensive. Short of a Rolls Royce or a Bentley, its the nicest sedan you can drive.
To make the Best Buy analogy, there are TVs at BestBuy that cost $8,000. More even. Me? I bought a $2,100 Samsung and I love it, but I understand why that $8,000 TV is better, just for me the value isn't there. To somebody for whom the value is there, they are happy to pay the $8,000. How is it overpriced?
And, in the case of a Rolex, most people today (including me), when they are not at home, use either their cell-phones or the clocks in their vehicles for the time.
You're having an issue separating what you do and what other people do.