So, what types of NEW cars are young adults buying/getting nowadays?
#1
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SCENARIO: Typical 18-24 year old needs a car.
Most likely, this individual has a job that pays for basic necessities, but pretty much living paycheck to paycheck. Has enough good credit to puchase a new car on their own. Has enough knowledge (thank you internet) about what's out there, but as much as they want the fastest car from a luxury brand, they're more concerned about technology (phone connectivity, sound system) and cost savings (fuel efficiency, low insurance premiums, little/no maintenance costs).
Initial reliability may be considered, but this is not a long term car, and will most likely be upgraded in the future, perhaps to something more family appropriate, but for now, a little frivolous ride would be more appropriate.
And then consider this: do sales figures match the needs/wants of this target market?
DISCUSS.
Most likely, this individual has a job that pays for basic necessities, but pretty much living paycheck to paycheck. Has enough good credit to puchase a new car on their own. Has enough knowledge (thank you internet) about what's out there, but as much as they want the fastest car from a luxury brand, they're more concerned about technology (phone connectivity, sound system) and cost savings (fuel efficiency, low insurance premiums, little/no maintenance costs).
Initial reliability may be considered, but this is not a long term car, and will most likely be upgraded in the future, perhaps to something more family appropriate, but for now, a little frivolous ride would be more appropriate.
And then consider this: do sales figures match the needs/wants of this target market?
DISCUSS.
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#5
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Scion tC, GTI/GLI (may end up with a Golf/Jetta 1.8 TSI since it's cheaper), Mazda3, Civic coupe.
But if they're just starting out, it's more likely a subcompact or basic compact under Cdn $20,000.
But if they're just starting out, it's more likely a subcompact or basic compact under Cdn $20,000.
#7
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I want to know what 18-24 year old is buying a new car without mommy and daddy's $$$$. Maybe the question should be what is the age 25-32ish buyer getting now days, now that they're out of college and in an established job.
If you ask me they're buying Suburu Forresters, Honda CR-V, Toyota Rav4, maybe leasing something more expensive like a BMW 328i or X3.
If you ask me they're buying Suburu Forresters, Honda CR-V, Toyota Rav4, maybe leasing something more expensive like a BMW 328i or X3.
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#8
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The Lexus IS, for one, like lower-cost versions of the BMW 3-series, seems to be quite popular with young adults as a new car. I was somewhat of an exception, as I owned an IS300 when I was 50, but in most cases, the average male IS owner seems to be some 20-25 years young than I was. The IS250AWD, in my area (D.C.suburbs) seems to be extremely popular with younger females...and a number of not-so-young ones.
#11
Lexus Fanatic
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#13
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http://www.theatlantic.com/business/...y-cars/255001/
#14
Racer
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I got a Honda CR-V living in New York need that AWD , not fast not slow, but comfortable enough to get me to work and have decent cargo space to haul stuff for work sometimes. Could have got a CPO IS 250/350 but would rather stick to new on my budget for now, had a bad experience on a used automobile previously before it, more than happy with it plus it's 22-24 MPG around town.
#15
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I want to know what 18-24 year old is buying a new car without mommy and daddy's $$$$. Maybe the question should be what is the age 25-32ish buyer getting now days, now that they're out of college and in an established job.
If you ask me they're buying Suburu Forresters, Honda CR-V, Toyota Rav4, maybe leasing something more expensive like a BMW 328i or X3.
If you ask me they're buying Suburu Forresters, Honda CR-V, Toyota Rav4, maybe leasing something more expensive like a BMW 328i or X3.
Kids are F***ing stupid, I got my SC400 at 19, and the thing was 12,000. I bought it in cash but they could have done a 3-5 year finance if I needed it.
Kids go to a dealership (mistake 1) and fall under the spell of the "shiny new car" and before you know it, they're begging to sign on the dotted line, for whatever price the salesman says it is.
Kids are stupid.