Lexus Set to Expand to World's Second Largest Country
06-17-15 | 11:27 AM
#16
Lexus Champion
Joined: Jan 2005
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From: Makati, Philippines
But before India goes online, Lexus will set-up shop in Turkey first
LEXUS TO BE LAUNCHED IN TURKEY
The Lexus brand will be launched in Turkey this year, with a first showroom to open in Istanbul in the 4th quarter of 2015
Lexus line-up to be displayed for the first time at the 2015 Istanbul Autoshow from May 21st
Brussels, Belgium -
Lexus will extend its presence to a new market in Europe with the launch of the brand in Turkey planned for the last quarter of 2015. With a brand new showroom in Istanbul and plans to expand further in the coming years, Lexus aims to establish as a significant player in the Turkish premium automotive market, combining unparalleled customer experience and a competitively priced line up.
Alain Uyttenhoven, Head of Lexus Europe, said: “We expect the Turkish automotive premium market to grow from about 80,000 units this year to more than 100,000 units in the near future. This puts Turkey in the top 7 in Europe. We are therefore extremely happy to launch Lexus in this strategic emerging market, together with our partner, Toyota Turkey Marketing and Sales.”
Ali Haydar Bozkurt, President of Toyota Turkey Marketing and Sales commented: “There has been demand for Lexus in Turkey for a long time. With the renewal of the product range and the introduction of new 2.0l turbo engine options, we believe that this is the most appropriate timing to enter the market. Our aim is also to bring the Lexus standard of unparalleled customer experience to Turkish customers, which will create a unique positioning for Lexus.”
Operations of Lexus in Turkey will be managed by ALJ’s subsidiary, Toyota Türkiye Pazarlama ve Satis A.S.
The Lexus brand will be launched in Turkey this year, with a first showroom to open in Istanbul in the 4th quarter of 2015
Lexus line-up to be displayed for the first time at the 2015 Istanbul Autoshow from May 21st
Brussels, Belgium -
Lexus will extend its presence to a new market in Europe with the launch of the brand in Turkey planned for the last quarter of 2015. With a brand new showroom in Istanbul and plans to expand further in the coming years, Lexus aims to establish as a significant player in the Turkish premium automotive market, combining unparalleled customer experience and a competitively priced line up.
Alain Uyttenhoven, Head of Lexus Europe, said: “We expect the Turkish automotive premium market to grow from about 80,000 units this year to more than 100,000 units in the near future. This puts Turkey in the top 7 in Europe. We are therefore extremely happy to launch Lexus in this strategic emerging market, together with our partner, Toyota Turkey Marketing and Sales.”
Ali Haydar Bozkurt, President of Toyota Turkey Marketing and Sales commented: “There has been demand for Lexus in Turkey for a long time. With the renewal of the product range and the introduction of new 2.0l turbo engine options, we believe that this is the most appropriate timing to enter the market. Our aim is also to bring the Lexus standard of unparalleled customer experience to Turkish customers, which will create a unique positioning for Lexus.”
Operations of Lexus in Turkey will be managed by ALJ’s subsidiary, Toyota Türkiye Pazarlama ve Satis A.S.
06-17-15 | 03:51 PM
#17
Intermediate
Joined: Apr 2015
Posts: 379
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From: NJ
That's what makes me wonder just how well Lexus will do there, essentially selling vehicles in the same price ranges as Jaguar. 
India, like China, is rapidly growing economically, but, unlike China, still has an enormous number of desperately poor persons, living in squalid conditions, that will probably never be able to afford ANY car (even some of the extremely low-priced ones sold in that country), much less something in the Jag or Lexus class. Part of that is the Caste system deeply ingrained into the country's society for centuries, where social classes are considered permanent, Karma-dictated, and not subject to change.
India, like China, is rapidly growing economically, but, unlike China, still has an enormous number of desperately poor persons, living in squalid conditions, that will probably never be able to afford ANY car (even some of the extremely low-priced ones sold in that country), much less something in the Jag or Lexus class. Part of that is the Caste system deeply ingrained into the country's society for centuries, where social classes are considered permanent, Karma-dictated, and not subject to change.
LolCars are very expensive in India in some cases almost double of what we pay here in the US. Secondly the Infrastructure (roads, parking, etc) is poor which is slowly improving. There is no lack of buying power, the market is small due to these reasons not due to enormous poverty
06-17-15 | 04:57 PM
#19
Lexus Fanatic
Joined: Oct 2003
Posts: 91,717
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From: Virginia/D.C. suburbs
That is an interesting interpretation of how well Lexus will do in India. However luxury car sales has nothing to do with poverty in India or the Karma-dictated social classes Lol
Cars are very expensive in India in some cases almost double of what we pay here in the US. Secondly the Infrastructure (roads, parking, etc) is poor which is slowly improving. There is no lack of buying power, the market is small due to these reasons not due to enormous poverty
LolCars are very expensive in India in some cases almost double of what we pay here in the US. Secondly the Infrastructure (roads, parking, etc) is poor which is slowly improving. There is no lack of buying power, the market is small due to these reasons not due to enormous poverty
06-17-15 | 07:06 PM
#20
Lexus Champion
Joined: Jan 2005
Posts: 19,965
Likes: 180
That's what makes me wonder just how well Lexus will do there, essentially selling vehicles in the same price ranges as Jaguar.
India, like China, is rapidly growing economically, but, unlike China, still has an enormous number of desperately poor persons, living in squalid conditions, that will probably never be able to afford ANY car (even some of the extremely low-priced ones sold in that country), much less something in the Jag or Lexus class. Part of that is the Caste system deeply ingrained into the country's society for centuries, where social classes are considered permanent, Karma-dictated, and not subject to change.
India, like China, is rapidly growing economically, but, unlike China, still has an enormous number of desperately poor persons, living in squalid conditions, that will probably never be able to afford ANY car (even some of the extremely low-priced ones sold in that country), much less something in the Jag or Lexus class. Part of that is the Caste system deeply ingrained into the country's society for centuries, where social classes are considered permanent, Karma-dictated, and not subject to change.
I would guess that Lexus will be able to sell 200-300 units per month if they get enough dealers, up to 1k.... but this will raise exponentially in next ten years if their net income continues growing 10-15% per year.
06-18-15 | 11:29 AM
#21
Intermediate
Joined: Apr 2015
Posts: 379
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From: NJ
India is now where China was in 2005... still, i am sure that due to huge population, they have people that can buy entry level luxury vehicles in decent numbers, problem is that Camry Hybrid costs $50k there, let alone something luxurious like ES300h which would likely be $80k.
I would guess that Lexus will be able to sell 200-300 units per month if they get enough dealers, up to 1k.... but this will raise exponentially in next ten years if their net income continues growing 10-15% per year.
I would guess that Lexus will be able to sell 200-300 units per month if they get enough dealers, up to 1k.... but this will raise exponentially in next ten years if their net income continues growing 10-15% per year.
06-18-15 | 09:10 PM
#23
Intermediate
Joined: Apr 2015
Posts: 379
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From: NJ
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