Buick and the 24 HR Test Drive
07-26-15, 06:06 PM
#76
Lexus Champion
And like I have said numerous times, Buick is in a class that really has no real true competitor. If Mercury was still around Buick would have one. GMC is sort of in the same situation with the Acadia Denali that retails at a starting price of $47K. That puts in right in Mercedes Benz territory but it is clear that the brands dont really compare.
I don't have much respect for CR, but they see the Enclave as a competitor for the Ford Flex and the Toyota Highlander.
Buick Verano compares with the Mazda 3 and the Subaru Imprezza according to CR, but I notice they don't agree that the ILX is a true competitor, but MT does.
I don't have much respect for CR, but they see the Enclave as a competitor for the Ford Flex and the Toyota Highlander.
Buick Verano compares with the Mazda 3 and the Subaru Imprezza according to CR, but I notice they don't agree that the ILX is a true competitor, but MT does.
So--Lexus is not a competitor with Infiniti because Infiniti doesn't have a compact hybrid 5-door hatchback, and doesn't have a true flagship car to compete with the LS?
Or that Honda and Toyota aren't true competitors because Honda doesn't have a full-sized family sedan to compete with the Avalon, and Honda doesn't have full-sized off-road SUVs to compete with the 4Runner and Land Cruiser?
Or that Mazda doesn't compete with any of the other Japanese brands because it doesn't have as full a line up as Honda, Toyota and Nissan, and doesn't sell a mini-van.
Repeating over and over that Buick has no competitor doesn't make it true.
07-26-15, 06:09 PM
#77
Lexus Champion
07-26-15, 06:15 PM
#78
Lexus Fanatic
Thread Starter
This logic is self-fulfilling. There are tons of makes that you could say the same thing about, because you can't match up each and every model.
So--Lexus is not a competitor with Infiniti because Infiniti doesn't have a compact hybrid 5-door hatchback, and doesn't have a true flagship car to compete with the LS?
Or that Honda and Toyota aren't true competitors because Honda doesn't have a full-sized family sedan to compete with the Avalon, and Honda doesn't have full-sized off-road SUVs to compete with the 4Runner and Land Cruiser?
Or that Mazda doesn't compete with any of the other Japanese brands because it doesn't have as full a line up as Honda, Toyota and Nissan, and doesn't sell a mini-van.
Repeating over and over that Buick has no competitor doesn't make it true.
So--Lexus is not a competitor with Infiniti because Infiniti doesn't have a compact hybrid 5-door hatchback, and doesn't have a true flagship car to compete with the LS?
Or that Honda and Toyota aren't true competitors because Honda doesn't have a full-sized family sedan to compete with the Avalon, and Honda doesn't have full-sized off-road SUVs to compete with the 4Runner and Land Cruiser?
Or that Mazda doesn't compete with any of the other Japanese brands because it doesn't have as full a line up as Honda, Toyota and Nissan, and doesn't sell a mini-van.
Repeating over and over that Buick has no competitor doesn't make it true.
07-26-15, 06:16 PM
#79
Lexus Fanatic
07-26-15, 06:30 PM
#80
Lexus Fanatic
Buick and the 24 HR Test Drive
Originally Posted by LexsCTJill
So, is Buick on the same level as Lexus or Infiniti? Is Buick a Tier 1 Luxury brand?
07-26-15, 06:32 PM
#81
Lexus Fanatic
Thread Starter
07-26-15, 06:33 PM
#82
Lexus Fanatic
Thread Starter
This "tier 1 luxury" thing is just something you have invented lol. There's no such criteria. People compare cars model to model, if someone is shopping for an LS, they don't have something to compare it to at Buick, or Acura, or Cadillac. But...if they're looking at an ES they do...if they're looking at a GS they do...RX....they do.
07-26-15, 06:34 PM
#83
Lexus Fanatic
Buick and the 24 HR Test Drive
Originally Posted by LexsCTJill
The Jeep as a brand is nowhere near the brand prestige of Porsche. So what, the GC SRT is not as special as a Cayenne.
07-26-15, 06:35 PM
#84
Lexus Fanatic
Buick and the 24 HR Test Drive
Originally Posted by LexsCTJill
Thanks, but I did not invent the Tier 1 concept.
07-26-15, 06:40 PM
#85
Lexus Fanatic
Thread Starter
How do you know I have not driven either vehicle? I'm a simply saying that the Jeep brand is nowhere near what the Porsche brand is. SRT is not at all as prestigious as AMG, or M. Look how long Lexus has been trying to get credibility for the F brand, and I would argue that the Lexus F brand is more in line with Cadillac V in that they are both not as prestigious as what MB, Audi, and BMW have to offer.
07-26-15, 06:46 PM
#86
Lexus Fanatic
Buick and the 24 HR Test Drive
Originally Posted by LexsCTJill
How do you know I have not driven either vehicle?
I'm a simply saying that the Jeep brand is nowhere near what the Porsche brand is. SRT is not at all as prestigious as AMG, or M. Look how long Lexus has been trying to get credibility for the F brand, and I would argue that the Lexus F brand is more in line with Cadillac V in that they are both not as prestigious as what MB, Audi, and BMW have to offer.
It seems to be all that matters to you, and that means you're missing out on a lot of great cars.
07-26-15, 06:50 PM
#87
Lexus Fanatic
Thread Starter
Call it a hunch.
I'm not refuting any of that. I'm just saying that the "prestige of the brand" is not the only, and not even the most important consideration for people buying these vehicles.
It seems to be all that matters to you, and that means you're missing out on a lot of great cars.
I'm not refuting any of that. I'm just saying that the "prestige of the brand" is not the only, and not even the most important consideration for people buying these vehicles.
It seems to be all that matters to you, and that means you're missing out on a lot of great cars.
The average person is more affected by branding than you think
07-26-15, 06:53 PM
#88
Lexus Fanatic
Buick and the 24 HR Test Drive
Then how can they possibly sell any Buick Lacrosses, Enclaves, Yukons, Hyundai Genesis or Jeep Grand Cherokees in the same price space as luxury brand cars? Like you say, anybody who can buy a luxury branded car just will right?
07-26-15, 07:40 PM
#89
Lexus Fanatic
Thread Starter
Generally speaking, it works as follows:
1. Marketing MOST important
2. Brand Loyalty
3. Brand perception
4. Test drive which is specifically designed by the manufacturer (if it is a good one) to reaffirm and support the above three
Believe it or not, there are lots of people who are brand loyal to Buick, Yukon, Jeep etc etc etc. There are also some that switch brands or do not care what the next car is.
But, most people do not go out blindly and cross shop a variety of vehicles from different segments. He average person is living paycheck to paycheck and usually fit into a specific segment, and hopefully the marketing will work.
Last edited by Toys4RJill; 07-26-15 at 07:44 PM.
07-26-15, 07:52 PM
#90
Back on topic, I think it is a smart move on Buicks' part because many potential buyers may feel obligated to buy the car after having it for 24 hours. It may be difficult to go back to the Buick salesman and say, "I lived with it. It just isnt' for me". I think there is a psychological component at play here.
Okay, now everyone can go back and discuss which vehicles fit into which tiers and which ones are cross-shopped with others.
Okay, now everyone can go back and discuss which vehicles fit into which tiers and which ones are cross-shopped with others.