Despite Lost Sales, Infiniti Says Name Change Right Move
#61
Also Infiniti sales are already way up this year, higher than all other luxury brands (except Land Rover). Q50, QX60 and QX80 are selling very well. Q70 sales have also been very good since getting its facelift and long wheel base version.
#62
#63
Yep, all that is slated for 2016. Big year for them.
Also Infiniti sales are already way up this year, higher than all other luxury brands (except Land Rover). Q50, QX60 and QX80 are selling very well. Q70 sales have also been very good since getting its facelift and long wheel base version.
Also Infiniti sales are already way up this year, higher than all other luxury brands (except Land Rover). Q50, QX60 and QX80 are selling very well. Q70 sales have also been very good since getting its facelift and long wheel base version.
#64
I say Infiniti marketing team royally screwed up on the renaming of the models. A horrible decision.
The G has years and years of brand recognition, There is a lot of value in that. It takes a long time to build a model brand like that. And in one swift swoop it's all gone.
The G has years and years of brand recognition, There is a lot of value in that. It takes a long time to build a model brand like that. And in one swift swoop it's all gone.
#65
It is so rare to see a current RLX now. When it comes out sometime, its ugly proportions not only hurt my eyes, but hurt my heart.
It is difficult for me to accept the fact that some companies trash their legacy in that way.
#66
On the other hand, G to Q50? When there used to be a Q45 flagship sedan just 8 years prior? It'd be like BMW calling the 4-series the i90 instead and people not going WTF.
There is no question that infiniti's underlying problem is unattractive cars and bad management. The nightmare naming convention sure doesn't help, though.
#67
To me, one of the key differences in Infiniti's change is that they changed over every model at once, and all the names are similar. I'm not sure which vehicle is which--sure, I can figure out that a QX30 is smaller than a QX70, but I don't know all the increments (is there a QX40, QX50, QX60, QX80?)--you kinda need to go and look at all the model names they are currently using to know which old name converted to which new name.
#68
When I was in grad school, there was a JP post-doc driving a Legend coupe. Everytime I passed by that car, I couldn't stop looking at it.
It is so rare to see a current RLX now. When it comes out sometime, its ugly proportions not only hurt my eyes, but hurt my heart.
It is difficult for me to accept the fact that some companies trash their legacy in that way.
It is so rare to see a current RLX now. When it comes out sometime, its ugly proportions not only hurt my eyes, but hurt my heart.
It is difficult for me to accept the fact that some companies trash their legacy in that way.
#69
There is no question that infiniti's underlying problem is unattractive cars and bad management. The nightmare naming convention sure doesn't help, though.
#70
name changes have much to do with marketing than just to make management feel good. you do it wrong and you break the whole connection with consumers and you are done. that's exactly what infiniti has done here.
bmw changing from 3 to 3/4 is a huge distance from what infiniti did in terms of scale. yet, it has taken bmw years to plan and "warn" about this. they still got a lot of resistance, but at least over time they have built the stage well enough that people are "ok" with it now. and most important, 4 (and 2) wasn't really taken by a bmw model.
Q was the flagship infiniti, and now they are naming every Q and use the number to distinguish the models. that itself is a huge confusion. it brakes the connection with the existing customers, and it does nothing in attracting new comers to look further.
you move all the chairs (and furniture) to one side of the titanic and you get a tilted ship
bmw changing from 3 to 3/4 is a huge distance from what infiniti did in terms of scale. yet, it has taken bmw years to plan and "warn" about this. they still got a lot of resistance, but at least over time they have built the stage well enough that people are "ok" with it now. and most important, 4 (and 2) wasn't really taken by a bmw model.
Q was the flagship infiniti, and now they are naming every Q and use the number to distinguish the models. that itself is a huge confusion. it brakes the connection with the existing customers, and it does nothing in attracting new comers to look further.
you move all the chairs (and furniture) to one side of the titanic and you get a tilted ship
#71
name changes have much to do with marketing than just to make management feel good. you do it wrong and you break the whole connection with consumers and you are done. that's exactly what infiniti has done here.
bmw changing from 3 to 3/4 is a huge distance from what infiniti did in terms of scale. yet, it has taken bmw years to plan and "warn" about this. they still got a lot of resistance, but at least over time they have built the stage well enough that people are "ok" with it now. and most important, 4 (and 2) wasn't really taken by a bmw model.
Q was the flagship infiniti, and now they are naming every Q and use the number to distinguish the models. that itself is a huge confusion. it brakes the connection with the existing customers, and it does nothing in attracting new comers to look further.
you move all the chairs (and furniture) to one side of the titanic and you get a tilted ship
bmw changing from 3 to 3/4 is a huge distance from what infiniti did in terms of scale. yet, it has taken bmw years to plan and "warn" about this. they still got a lot of resistance, but at least over time they have built the stage well enough that people are "ok" with it now. and most important, 4 (and 2) wasn't really taken by a bmw model.
Q was the flagship infiniti, and now they are naming every Q and use the number to distinguish the models. that itself is a huge confusion. it brakes the connection with the existing customers, and it does nothing in attracting new comers to look further.
you move all the chairs (and furniture) to one side of the titanic and you get a tilted ship
#72
actually moving ALL the chairs and furniture might be the ONLY way to avoid hitting the iceburg (or sinking).
but i get it, people don't like change.
every new generation of corvette is the 'end' to corvette loyalists who say it's changed too much, but every time they're wrong.
for infiniti (with so little to lose) it's about product not labels. the g sedan / coupe have done better than anything else for them (i think), so letting that 'name' go was probably the worst part, but as of right now, the g is also nothing special.
#73
Originally Posted by bitkahuna
you hit the iceburg either way probably.
actually moving ALL the chairs and furniture might be the ONLY way to avoid hitting the iceburg (or sinking).
but i get it, people don't like change.
every new generation of corvette is the 'end' to corvette loyalists who say it's changed too much, but every time they're wrong.
for infiniti (with so little to lose) it's about product not labels. the g sedan / coupe have done better than anything else for them (i think), so letting that 'name' go was probably the worst part, but as of right now, the g is also nothing special.
actually moving ALL the chairs and furniture might be the ONLY way to avoid hitting the iceburg (or sinking).
but i get it, people don't like change.
every new generation of corvette is the 'end' to corvette loyalists who say it's changed too much, but every time they're wrong.
for infiniti (with so little to lose) it's about product not labels. the g sedan / coupe have done better than anything else for them (i think), so letting that 'name' go was probably the worst part, but as of right now, the g is also nothing special.
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