Emil Jellinek becomes involved
Mercédès – a Spanish girl’s name meaning ‘grace’ – was the name of the daughter born in 1889 to the Austrian businessman, Emil Jellinek, who had homes in Baden near Vienna and Nice.
A progressive thinker with an interest in sport, Jellinek turned his enthusiasm to the dawning age of the automobile, an invention he knew would be of key importance for the future. As early as 1897, he made the journey to Cannstatt to visit the Daimler factory and ordered his first Daimler car – a belt-driven vehicle with a six-hp two-cylinder engine.
But the car, delivered in October 1897 and with a top speed of 24 km/h, was soon too slow for Jellinek. He demanded 40 km/h and ordered two more vehicles. Supplied in September 1898, the two Daimler Phoenix cars with their front–mounted eight-hp engines were the world’s first road vehicles with four-cylinder engines.
Emil Jellinek had good contacts with the worlds of international finance and the aristocracy and became increasingly active as a businessman. In 1898, he began to promote and sell Daimler automobiles, in particular, within the higher echelons of society. In 1899, DMG supplied Jellinek with ten vehicles; in 1900, he received as many as 29.
Jellinek demanded ever faster and more powerful vehicles from DMG. From 1899, he entered these in race meetings – first and foremost of which was the Nice Week – where he would race under his pseudonym Mercédès - the name of his daughter, ten years old at the time, and a name that was well known in motoring circles. In the early days, the name referred to the team and driver – not to an automotive brand.
At the beginning of April 1900, Jellinek made an agreement with DMG concerning sales of cars and engines and the decision was taken to use the Jellinek’s pseudonym as a product name. In addition, it was agreed that a new engine “bearing the name Daimler-Mercedes” was to be developed.